3 Role of intangibles has risen dramatically Intangibles drive value Human capital is the source of all intangibles Human capital management is now an essential organizational competence Analytics is now an essential HR competence
A more innovative version of Step #1 McBassi G ood Company Assessment Good Employer Good Seller Good Steward Business Results Includes all elements of MPI, plus additional measures of “Good Company” - Diagnostics - Outcomes 15
Step #2 - Statistical linkage analysis Depending on specifics of data, there are three primary statistical methods for linking people factors and business outcomes: 1.Multivariate analysis 2.Correlations 3.Comparison of means/t-tests Analytics is the “missing link” that enables you to identify the top human drivers of your business results. 16
Two major types of business intelligence analysis 1.Creating insightful reports from your employee survey – Conduct statistical linkage analysis based on outcomes collected in the survey itself Engagement (including intent to stay, willingness to refer a friend) Support for customer service Etc. 2.Ongoing (post-survey) analysis of the drivers of business results – Make decisions now that will ultimately make possible statistical linkage analysis based on “hard” outcomes (collected outside the survey), even if that’s not part of the first round Turnover Sales Cost containment Customer satisfaction Etc. 18
Step #3 - Identifying areas of opportunity This step systematically combines information about the top drivers of business results with measures of relative weakness. 19
Step #4 - Insightful reporting Highly visual, easy-to-understand reports serve as a catalyst for change One of the most important lessons we’ve learned: less is more when it comes to reporting and recommendations – tell what’s important, not everything you know Avoid “data dumps” Focus on simple reporting that makes it easy for busy managers and leaders to know what actions to take. 21
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