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RAJA COMPANY- SAFETYPLUS. INTRODUCTION  Raja company is a conglomerate of companies/Divisions under the Raja Umbrella in the state of Kuwait.  The.

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Presentation on theme: "RAJA COMPANY- SAFETYPLUS. INTRODUCTION  Raja company is a conglomerate of companies/Divisions under the Raja Umbrella in the state of Kuwait.  The."— Presentation transcript:

1 RAJA COMPANY- SAFETYPLUS

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3 INTRODUCTION  Raja company is a conglomerate of companies/Divisions under the Raja Umbrella in the state of Kuwait.  The company has been in existence for 53 years and the divisions are Safety Pus for Safety products, Dynamics for Kitchen Equipment’s, Pizza inn- an American Pizza franchise, NJAC café, Micro solutions for IT solutions, Kuwait Tele directory- a Directory division, Construction Div, Trainerz – for Management development, Training & Consultancy, Coffee Planet –Coffee solutions, Stash Tea from USA, Consumer Division, Diamond & Jewelry business, Interior design division to name a few.

4 Introduction Cont..  Raja Company is by far the foremost Safety Solution provider in the State of Kuwait.  Safetyplus – Division of Raja Company was founded in the year 1996, from then on has grown and today is recognized as one of the largest importers & distributors of Safety Products in the state of Kuwait.  Safetyplus represents the best products & Brands from 3M, Uvex, Capital safety DBI Sala, Scott Safety, Lalizas, Heartsine, Honey well, Bulwark, Timberland, Bicap, Liberty, Aircom,,.

5 Country Size  Kuwait lies at the northwestern corner of the Persian Gulf with a total area of 17,820 square kilometers (11,073 square miles).  To the south and southwest, it shares a 222-kilometer (138-mile) border with Saudi Arabia. To the north and west, there is a 242-kilometer (150-mile) borderline with Iraq.  As of 1 January 2015, the population of Kuwait is people. AED Situation ( Awareness, Issues).  Information on portable AED’s have not reached most of the Individuals yet.  Awareness of AED in Kuwait is in the introductory stage.  Issues.  Pre qualification procedure for K companies. No of Employees/ Expertise  Raja Company consists of total 110 Employees.  Safety plus Division  6 Outdoor sales executives  7 Technical Expertise.  3 Showrooms

6 Target Market  Oil & Gas Companies.  Construction areas,  Hospitals,.  Clinics,  Schools,  Restaurants. Reaching Target Markets & Sales Techniques / Promotions that worked  marketing.  Demonstrations.  Safety Exhibitions ( ASSE, Saudi Arabian JO, KNPC, KOC, Tamilnadu Engineers Forum,)  B2B, -K companies, Sub Contractors of K Companies,  B2C – Showrooms ( Walk in Customers),  Seminars conducted by Trainerz division.  Promoting the AED’s in the Restaurants through our Dynamics kitchen equipment division..

7 Specific Support.  Catalogues  Presentations  Marketing tools.  Advantages/ Benefits or features against other competitor Brands.

8 MARKETING FLYER

9 SAFETY EXHIBITION

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11 SAFETY SEMINAR

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17 Thank You


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