INTRODUCTION Raja company is a conglomerate of companies/Divisions under the Raja Umbrella in the state of Kuwait. The company has been in existence for 53 years and the divisions are Safety Pus for Safety products, Dynamics for Kitchen Equipment’s, Pizza inn- an American Pizza franchise, NJAC café, Micro solutions for IT solutions, Kuwait Tele directory- a Directory division, Construction Div, Trainerz – for Management development, Training & Consultancy, Coffee Planet –Coffee solutions, Stash Tea from USA, Consumer Division, Diamond & Jewelry business, Interior design division to name a few.
Introduction Cont.. Raja Company is by far the foremost Safety Solution provider in the State of Kuwait. Safetyplus – Division of Raja Company was founded in the year 1996, from then on has grown and today is recognized as one of the largest importers & distributors of Safety Products in the state of Kuwait. Safetyplus represents the best products & Brands from 3M, Uvex, Capital safety DBI Sala, Scott Safety, Lalizas, Heartsine, Honey well, Bulwark, Timberland, Bicap, Liberty, Aircom,,.
Country Size Kuwait lies at the northwestern corner of the Persian Gulf with a total area of 17,820 square kilometers (11,073 square miles). To the south and southwest, it shares a 222-kilometer (138-mile) border with Saudi Arabia. To the north and west, there is a 242-kilometer (150-mile) borderline with Iraq. As of 1 January 2015, the population of Kuwait is 3 460 217 people. AED Situation ( Awareness, Issues). Information on portable AED’s have not reached most of the Individuals yet. Awareness of AED in Kuwait is in the introductory stage. Issues. Pre qualification procedure for K companies. No of Employees/ Expertise Raja Company consists of total 110 Employees. Safety plus Division 6 Outdoor sales executives 7 Technical Expertise. 3 Showrooms
Target Market Oil & Gas Companies. Construction areas, Hospitals,. Clinics, Schools, Restaurants. Reaching Target Markets & Sales Techniques / Promotions that worked Email marketing. Demonstrations. Safety Exhibitions ( ASSE, Saudi Arabian JO, KNPC, KOC, Tamilnadu Engineers Forum,) B2B, -K companies, Sub Contractors of K Companies, B2C – Showrooms ( Walk in Customers), Seminars conducted by Trainerz division. Promoting the AED’s in the Restaurants through our Dynamics kitchen equipment division..
Specific Support. Catalogues Presentations Marketing tools. Advantages/ Benefits or features against other competitor Brands.