Presentation on theme: "How a Local Business Builds Business and Finds Balance in a World Gone Digital The 8 Steps."— Presentation transcript:
How a Local Business Builds Business and Finds Balance in a World Gone Digital The 8 Steps
First some basics and facts….
Some things haven’t changed MARKETING ADVERTISING & PROMOTION drive the success of a business, each with well-defined objectives, strategies and tactics
Some things haven’t changed MARKETING ADVERTISING & PROMOTION drive the success of a business, each with well-defined objectives, strategies and tactics Some things have… traditional, expensive, “outbound” media have moved to the back burner new, inexpensive, “inbound” search and social media have come to the fore
the facts 80% of your business comes from people who live or work 5 miles from your location The majority of people search the internet for information and customer reviews BEFORE they call or visit your business, most through Google Over 90% of people today use the Google Map/Google Places to find a local business Over 60% are using a mobile device If your business is not near the top of the local search results, you are losing customers to your competition If you are near the top but don’t have a “mobile” web site, you are losing customers to your competition
today’s new world
the good news It is highly likely that Google has already created a places page for your business. If so, you already have a basic mobile site!
the good news It is highly likely that Google has already created a places page for your business. If so, you already have a basic mobile site! the bad news If you haven’t “claimed” your Page and “optimized” it, you’re still losing customers to your competition! So where do you begin?
Step 1. Claim your Google Places Page If it doesn’t exist, create one and claim it. Enhance it. Ad pictures, video, additional information Make an effort to get more reviews and citations (business listings – these take time). With Google, the business with the most reviews (positive are better) and citations wins!
Example of a Places Page Not Claimed Not Claimed Poor Photos Wrong Information Non-Optimized Features Few Reviews No Rating
Step 2. Set up other location-based, review-collection services Yahoo Local Bing Facebook Places Fore Square Yelp Merchant Circle City Search Insider pages Local.com Yellow Pages
Step 3. Mobile-ready your existing site Make existing site (if you have one)mobile-ready, or create a new mobile-optimized site, or create a mobile landing page
Step 4. Set up promotional campaigns QR (Quick Response) code Mobile Coupons
Step 5. Set up ad campaigns (if needed) Google Groupon Yahoo Local Amazon Local Yelp Deals
Step 6. Create Custom Facebook Business, Twitter and/or YouTube Pages Carry your BRAND across all platforms and engage with your customers. Drive traffic, capture leads and track results.
Step 7. Create/update your website and/or blog Optimize them for search engines using keywords Keep them updated with fresh content Capture leads through opt-ins Provide links to Facebook, Twitter, YouTube Encourage social sharing and bookmarking Set up related RSS content feeds
Step 8. Don’t try to do this yourself Your priority is to run your business, not get bogged down in the frustrating and time-consuming process of online marketing, and the need to stay current on rapidly evolving developments Don’t call on your nephew, niece or neighbor (Unless they do this type of work full time of course) Don’t expect that the mission is accomplished once the initial work is completed – this takes a long term commitment to be effective Do hire a firm with marketing experience and the special expertise to help you rise above your competition in this new mobile world
We humbly suggest you consider In Sync is on top of all the strategies, tools, techniques, and tactics necessary to optimize the local search, mobile and social media marketing efforts of its clients In Sync works with clients to develop marketing objectives and strategies, and provides monthly strategic consulting In Sync works diligently to synchronize all elements of a client’s marketing program to achieve the maximum results In Sync services include professional design and copywriting, status updates, progress reports, and more
One more reason to consider In Sync, unlike many online firms, is led by an experienced marketing and advertising professional who knows and understands the needs of small businesses, the importance of dialogue, and the meaning of client service
Building Your Business is Our Business Marnie Tenden Chief Synchronizer Insyncsocialmedia.com facebook.com/insyncsocialmedia Twitter.com/insyncsocial LinkedIn.com/in/marnietenden (give us a call)