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EUROPEAN TISSUE SYMPOSIUM The European Tissue Paper Industry Association www.europeantissue.com Introductory Presentation Roberto Berardi WASH & DRY –

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Presentation on theme: "EUROPEAN TISSUE SYMPOSIUM The European Tissue Paper Industry Association www.europeantissue.com Introductory Presentation Roberto Berardi WASH & DRY –"— Presentation transcript:

1 EUROPEAN TISSUE SYMPOSIUM The European Tissue Paper Industry Association Introductory Presentation Roberto Berardi WASH & DRY – Paper means Hygiene WASH & DRY – Paper means Hygiene 1

2 2 ETS (European Tissue Symposium)Worldwide Cartoon Contest This is an introductory presentation to the ETS (European Tissue Symposium), its main activities and to the Worldwide Cartoon Contest being launched in these days. In order to provide some background to the participants to the contest, this document illustrates: AFHTissue Products Hygiene the AFH (Away From Home) Tissue Products and how they help to achieve a superior level of Hygiene. results WestminsterUniversity the results of the Hygiene studies supported by ETS and conducted by the Westminster University. leading Worldwide Health Authorities the indications provided by the leading Worldwide Health Authorities (which are perfectly consistent with the outcome of our studies) ecological the ecological aspects of paper ETSobjectivesCartoonIllustrationcontest the ETS objectives while promoting a Cartoon and Illustration contest Content of this document

3 ETS (European Tissue Symposium) is the Association of the European Tissue producers 3 * * * * * * * * * * ETS Members

4 ETS activities 4 European Tissue Symposium (ETS) (www.europeantissue.com) 90 The European Tissue Symposium (ETS) (www.europeantissue.com) represents 90 per cent of tissue production in Europe.www.europeantissue.com Its purpose is: monitor to monitor events and developments within the European Tissue industry, and ensure members are kept informed to research and develop issues to research and develop issues that have an impact on tissue to liaise to liaise with NGOs and European institutions to improve the science behind tissue usage Users preference LCA Carbon Footprint Hygiene studiesFood contactto improve the science behind tissue usage, by producing bespoke advanced Studies using the most authoritative institutions, including Users preference studies, LCA / Carbon Footprint studies, Hygiene studies, Food contact, etc. Position Papersto define and communicate Industry Position Papers on relevant issues promoteto promote tissue usage to increasingly use Internet to communicate with all the relevant Stakeholders

5 x Towards the end of 2009 the ETS Website has been changed, since 2010 we use AdWords. The number of visits to the ETS website has grown from about in 2008 to in 2011! 2011 results: visits, or visits per month, but since September!

6 Why the number of visits has increased by a factor of 5 during 2011, in comparison to 2010, when it had doubled already vs. 2009? 6 Three are the key reasons of the big visits increase during 2011: 1.The creation of pages in German, French, Italian, Spanish and the relative AdWords. (before the website was just in English. Now a single Italian page «l’igiene nel lavare le mani» has achieved visits and a French one «Comment se laver et se sécher les mains – Recommandations de l’Organisation mondiale de la Santé (OMS – WHO)» has been visited times) 2.Advertising on major Category Magazines, with the indication of our homepage 3.The creation of a 2011 Cartoon Contest page and the relative AdWords investment ( visits in 4 months!)

7 But let’s get acquainted with the Tissue Products and their main features 7

8 Comparison Per Capita Tissue Consumption - - Life expectancy The correlation is quite strong, both are related to improved hygiene conditions 8 USA CANADA JAPAN GERMANY FRANCE UK POLAND CHINA RUSSIA BRASIL TAIWAN KOREA Data: 2005 per capita Tissue cons: EU Consulting Life Expectancy at birth 2005: Gapminder INDIA ITALY SWEDEN

9 How Tissue products contribute to improved life quality and health (1) 9 “Hygiene health cholera outbreak in Chile dirty dish cloth kitchen towels would have been useful in avoiding this.” “Hygiene is also a very important factor in health. For example if you look at the last cholera outbreak in Chile, it was traced back to and spread by dirty dish cloth. That is a fact. So perhaps paper kitchen towels would have been useful in avoiding this.” Hans Rosling GAPMINDER HEALTHaroundtheworld Professor Hans Rosling, of Global Health at Karolinska Medical University in Sweden (the institution responsible for deciding the Nobel Prize in medicine) is the creator of GAPMINDER, (http://www.gapminder.org/videos), a program which provides very useful data, presented in a exciting, dynamic way, about HEALTH around the world.http://www.gapminder.org/videos In an interview released in 2009*, he has declared: * Perini Journal, Issue #33

10 How Tissue products contribute to improved life quality and health (2) 10 USE of TISSUEHomeAway From Home improved life quality hygieneconditions The USE of TISSUE, both at Home and Away From Home, is an important element of improved life quality and hygiene conditions better health Lower hygiene risks contribute to better health. uniquepropertiesTissueproductssuperiorhygieneabsorbency disposabilityeasydispensing The unique properties of Tissue products (superior hygiene, absorbency, disposability, easy dispensing) provide the Users with superior performance and safety. highperformancefewer The high performance of the recent Tissue products also means that fewer are needed: reduced consumption saves resources and the environment. renewableresources wellbeing modernlife-style healthconditions Tissue is a forest based business which uses renewable resources, improves the well-being of the Society, which not only is an essential ingredient of modern life-style, but contributes to improve people health conditions everyday, everywhere. Usersindependent survey 63% paper towels preferred Additionally Tissue products are preferred by Users too: an independent survey conducted in France, Germany, Sweden and the UK, commissioned by the European Tissue Symposium, found that 63% of consumers consider paper towels their preferred system for hand drying Find more at:

11 Summary of Intermetra User Preference study 11 WHICH SYSTEM DO YOU LIKE THE MOST? 2 consumers out of 3 2 consumers out of 3 prefer paper tissue towels (while the remaining 1/3 is split among air dryers and textile rolls) key motivation hygiene speed of drying driest feeling. their key motivation is hygiene, in addition to speed of drying and driest feeling. Consumers’ attitudes to different Hand-drying systems Intermetra study on Consumers’ attitudes to different Hand-drying systems was performed in 2008 and took place in a number of European countries.

12 KEY AFH PRODUCTS AREAS: HYGIENE - DRYING 12 washrooms In the washrooms tissue products offer the best hygiene standards in a variety of environments, from luxury hotels to production facilities. Towelstoilettissuefacialtissuetissuedispensers Towels, toilet tissue, facial tissue, tissue dispensers are designed to minimize consumption / waste and optimize cost in use, while offering the right image and style to each location: highcapacity high capacity rolls, useful to reduce refills, labor and waste, typically recommended for high traffic washrooms, interfoldedfolded interfolded and folded towels, particularly suitable for commercial and upscale washrooms. different types of towels To match the different types of towels a wide range of dispensers are offered: from "design", slim folded towels dispensers, to roll towels "no touch" ones. toilet tissue Obviously different solutions are available for toilet tissue: standard rolls, never ending jumbo rolls, folded toilet paper, each of them particularly suitable for specific locations. superior hygiene University of Westminsterdrying hands with paper tissue hand towels reduces substantially the bacteria count on hands, while the use of electric air dryers actually increases the bacteria count. What tissue products have absolutely in common is their superior hygiene level: the study done by the University of Westminster confirms that drying hands with paper tissue hand towels reduces substantially the bacteria count on hands, while the use of electric air dryers actually increases the bacteria count. Tissue towels insure not only dry hands in few seconds, but also a much safer hygiene level.

13 The products tested * by the Westminster University 13 PT – Paper Towels WAD – Warm Air Dryers JAD – Jet Air Dryers * Study report with details, including models tested, available on the ETS website

14 How long does it take to dry your hands? 10 seconds for Paper Towels and JAD, much more for Warm Air Dryers 14 Immagine prodotti testati da WU Jet Air Dryer (JAD)

15 Drying hands with Paper Towels significantly reduces the number of Bacteria on your hands, while the use of any Electric Air Dryer increases the number of Bacteria! 15 Paper Towels A & B Warm Jet

16 16 Due to their very high air speed, the Jet Air Dryers present a significant dispersion and potential contamination of other users problem, which has been evaluated in the Westminster University study (page 1)

17 ,25 0,50 0,75 1,00 1,25 1,50 1,75 2,00 meters Due to their very high air speed, the Jet Air Dryers present a significant dispersion and potential contamination of other users problem, which has been evaluated in the Westminster University study (page 2)

18 Types and frequency of the bacteria found in restrooms, open to the public, on Jet Air Dryers 18 some Jet Air

19 Summary Balance, as prepared by the Westminster University, for different Hands Drying Systems 19 JET AIR DRYER

20 Also the most Authoritative Health Insitutions in the World do raccommend the use of Paper Hands Towels 20 leading Health related Institutions In the ETS Website we publish the instructions for hands washing and drying provided by the leading Health related Institutions around the world. Among them: WHO World Health Organization (WHO) CDC CDC (Centers for Disease Control and Prevention) HPA UK Health Protection Agency (HPA) NHS UK National Health Service (NHS) WUWM World Union of Wholesale Markets (WUWM) for FOOD Business CEN European Committee for Standardisation (CEN) in their document "Guidelines on HACCP, GMP and GHP for ASEAN Food SMEs" national institutions /health authorities websites Additionally, in the page “hygiene in the world”, we also publish the link to a number of national institutions /health authorities websites, dealing with hygiene, from The Koch Institute, to the French Ministry of Education, to the UK Department of health, etc. etc.

21 The World Health Organization (WHO) strongly recommends the use of Paper Towels in their Hand Washing Poster 21 A key point in these recommendations is: DRY HANDS THOROUGHLY WITH A SINGLE USE TOWEL "DRY HANDS THOROUGHLY WITH A SINGLE USE TOWEL; use towel to turn off faucet."

22 22 Health Hygiene in Healthcare Settings The CDC (Centers for Disease Control and Prevention), a USA. Gov. initiative, publishes in the page "Health Hygiene in Healthcare Settings" a complete set of instructions to obtain the best Hands Hygiene. How to Handwash The WHO Poster "How to Handwash" is quoted. Single use Towels are recommended. An interesting video is also presented, illustrating the importance of careful Hands washing and Drying, to reduce transmission of pathogenic microorganisms. On the ETS Website: the complete CDC’s hands washing instructions VIDEO is publishedwww.Europeantissue.com The CDC (Centers for Disease Control and Prevention), a USA. Gov. initiative, strongly recommends the use of Paper Towels

23 23 (HPA) The UK Health Protection Agency (HPA) provides advice on Hand Washing for the general public.www.hpa.org.uk/ The equipment needed for effective hand washing includes: "DISPOSABLE PAPER TOWEL" The complete HPA document can be found at the ETS Website. NHS NHS provides a complete "MRSA Guidance for nursing staff", also available at the ETS website,. Among the fundamental indications, see in page 7: "DRY WELL USING DISPOSABLE PAPER TOWELS". The HPA (UK health Protection Agency) and the NHS (National Heath Service) indicate for the best hygiene the use of Paper Towels HPA These instructions are provided by HPA the UK Health Protection Agency.

24 Indications on Hands Washing and Drying provided by the WUWM for Food Businesses and by EC-ASEAN 24 on wholesale food markets The World Union of Wholesale Markets (WUWM) is a non-profit association for the promotion, development and international exchange of expertise and information on wholesale food markets. European Community Guide to Good Hygienic Practices Specific to Wholesale Market Management WUWM presently has 200 members within 45 countries worldwide. The World Union of Wholesale Markets has developed a “European Community Guide to Good Hygienic Practices Specific to Wholesale Market Management”. air dryers or roller towels should not be used in food preparation rooms as their installation may induce contamination paper towels are recommended. About Hands Drying the Guide Provides the following indications: - air dryers or roller towels should not be used in food preparation rooms as their installation may induce contamination (risk of germ dissemination through air movements for air dryers for instance), paper towels are recommended. Indications on Hands Washing and Drying included in the document "Guidelines on HACCP, GMP and GHP for ASEAN Food SMEs“. This programme funded by the European Commission was implemented by the European Committee for Standardisation (CEN). The device devoted to hand drying must be of single use (paper towels being practically the only possible solution). The indication provided is the following: The device devoted to hand drying must be of single use (paper towels being practically the only possible solution). Both complete documents can be found in the ETS website.

25 Well, we have seen the benefits of Paper Products and we have seen that they are supported by the most reputable Health Authorities in the world … 25 but … are Tissue Paper Products really sustainable? There are around a number of prejudices about paper … isn’t it true that you must cut trees in order to produce Paper products? … and what about Paper sustainibility? You may start by having a look to this short Danish animation about wood properties and merits.

26 Let’s examine some of the myths about Paper: 1) The paper industry destroys forests 26 The paper industry destroys forests The mythThe reality keep up forests The paper industry contributes to keep up forests. sustainable The paper industry practices sustainable forest management. not responsible The paper industry is not responsible for the depletion of tropical forests. Comments: 11% Around 11% of the timber felled throughout the world is used to make paper (FAO 2007) forestgrowth The Food and Agriculture Organization (FAO) reckons that there is an annual forest growth of 0,5 per cent in the Northern Hemisphere, equivalent in Europe alone to the area of 1.4 million football pitches. Deforestation Deforestation is generally occurring in the southern hemisphere and is mainly due to conversion of forests into agricultural land and for fuel wood collection* *(FAO Global Forest Resource Assessment 2010)

27 27 The utilization of Paper products should be minimized sustainable Paper supports sustainable consumption. renewable Paper is made from renewable raw materials. Recycling Recycling spares resources. The mythThe reality Comments: hygiene renewable material: wood We need paper for our daily hygiene. Unlike other materials, paper is made from a renewable material: wood. Sustainable forest management will ensure that forests grow and enough material is available. doing more with less The paper industry’s motto is doing more with less: making paper with fewer materials, less energy increasingly renewable, in more efficient machines, towards zero waste, and providing needed products. As much as 72% of paper in use is collected for recycling. More concretely, nine out of ten corrugated boxes are made from recycled fibre; and nine out of ten newspapers are made with recovered paper. Let’s examine some of the myths about Paper: 2) The utilization of Paper products should be minimized

28 28 The mythThe reality sustainable Paper is one of the few sustainable products. reduced impact The paper industry has reduced its envir onmental impact greatly over the last 10 years. storeCO2 Paper products store CO2. Paper production is bad for the environment Comments: naturalbiodegradablerecyclable renewable sustainable Paper boasts exceptional environmental credentials: it’s natural, biodegradable, recyclable, comes from an infinitely renewable resource and is produced in a sustainable manner. treescapturestorebillionstonnescarbon storedproductsmadewood paper recycling Through nature’s own process – the photosynthesis – trees capture and store billions of tonnes of carbon, day after day. The carbon sequestered in forests is subsequently stored in products made of wood, such as paper, and the carbon storage is further prolonged by recycling paper. environmentalimpactsdecreased While paper production has increased steadily in the last 10 years, environmental impacts have decreased. LIGHT SUGARS → WOOD Let’s examine some of the myths about Paper: 3) Paper production is bad for the environment

29 29 The mythThe reality Europeworldleaderrecycling Europe is the world leader in paper recycling. freshfibers To keep the recycling process going, fresh fibers are needed. All paper should be recycled Comments: mostrecycled 72% has increased 30% Paper is the most recycled material in Europe and more than half of the paper produced comes from recycling. In Europe, 72% of paper is collected for recycling. Recycling rate has increased 30% in the last 20 years recyclingrise greenenergy foureight Year after year paper recycling rates continue to rise and when fibres can no longer be used they can be converted into renewable or green energy. It is estimated that it can be reused four to eight times on average. bestbyvirginfibre Some paper grades, due to their end use, need to offer characteristics that can best be provided by virgin fibre. Let’s examine some of the myths about Paper: 4) All paper should be recycled

30 30 The mythThe reality reducedenergy The paper industry has considerably reduced its energy requirement. 54% bio-energy 54% of the energy used by the European paper industry is bio-energy. Paper production uses too much energy Comments: Energy Energy is required for all industrial production. Of course also the paper industry requires energy to operate its machines and to dry the paper web. About half of the energy used in the European paper industry already comes today from renewable energy sources and the Industry is committed to bring it to 56% soon. 200kgpaper Tissue15KgTissueinayear equivalent stand-byin a month Around 500 kWh of energy are required to make 200 kg of paper, which is about the annual per capita consumption in Europe. Tissue is about 15Kg. Energy used for Tissue in a year is equivalent to the energy consumed by a typical household leaving its electronic equipment on stand-by in a month! Let’s examine some of the myths about Paper: 5) Paper production uses too much energy

31 31 The mythThe reality Paper production is bad for the climate EuropeanCouncil climatefriendly The European Council has recognized wood products as climate friendly. reducedcarbondioxide The paper industry has reduced its carbon dioxide emissions. Sustainableforestmanagementreduce Sustainable forest management helps reduce worldwide carbon dioxide emissions Comments: trees carbonstore Youngtreesefficient The main source of raw material for paper - trees – is a vast carbon store and the prime absorber of CO2 from the atmosphere. Young trees are much more efficient at absorbing carbon than old forests. Maturetreesslower younghealthyforests Mature trees absorb carbon slower the older they get. To maximize the carbon storage we need young healthy forests where trees are regularly harvested and re-grown. 15 Kg of Tissue yearly are equivalent to 75 Km Paper also continues to store carbon throughout its lifetime. Still, around 160 kg of CO2 are emitted during the production of 200kg of paper, equivalent to the amount emitted by a typical car over 1,000 km. 15 Kg of Tissue yearly are equivalent to 75 Km. 1 Year of Tissue (≈ 15 KG) 75 Km by car Let’s examine some of the myths about Paper: 6) Paper production is bad for the climate

32 32 The role of Cartoons in ETS Hygiene communication the Specialists (like WHO), ignoredPublicOpinion Though they are known by the Specialists (like WHO), the results of these studies are essentially ignored by the Public Opinion. And yet the high cost of Mass Media is prohibitive for an Association like ETS The objective superior hygienic performances The objective of Cartoons and Illustrations is to synthetically portray the superior hygienic performances of Paper Products in comparison to Warm Air Dryers (WAD) and Jet Air Dryers ( JAD) Young generations ignore Young generations in particular ignore almost completely the benefits of paper Towels, which deliver a superior hygiene for hands drying Westminster University fairsCategory Magazines Up to now the ETS supported Hygiene studies have been presented in Press Conferences in the Westminster University, Hygiene and Cleaning fairs (ISSA, Tissue World), Advertising and PR on Category Magazines. modernyoung ETS Website European Cleaning Magazines The modern and young messages of last years winners are currently used in the ETS Website and in a number of European Cleaning Magazines (like «GSA (Giornale Servizi Ambientali), Pulizia Industriale, and will appear shortly on «Tomorrow Cleaning» and «ECJ ( European Cleaning Journal).

33 33 The First Edition of the Cartoon Contest, (which was reserved to students of the Bologna Art Accademy) has been be covered by prestigious magazines, like the Perini Journal, Industria della Carta, etc. This is a summary of the Cartoons and Illustrations which took part to the 2011 Contest, summarized by Letizia Rostagno in a Video, which in 5 months has been watched times. Click here to the ETS website with the video and the cartoons

34 34 The 2012 Contest includes 3 sections: 1) Cartoon or Illustration 2) Video (viral) 3) Cartoon or Illustration Works produced by students of: «Triennio del corso di Fumetto e Illustrazione», «Biennio del Corso di Linguaggio del Fumetto e Illustrazione per l’Editoria», «Digital Video», «Organizzazione e Produzione dell’Arte Mediale ( Biennio di Comunicazione & Didattica e Fotografia )» of the Bologna Fine Arts Accademy. Key elements of the 2012 Contest (for details see the Contest Announcement) Works produced by Artists and Students worldwide, submitted through the platform The number of works per author is limited to 1 (one). The awards will be: € An aid grant of € for the Category Cartoon and Illustration (Bologna students only) € A prize of € for the Category Cartoon and Illustration (Global: through e-artnow only) € € 500 Two aid grants, one of € and one of € 500 for the category Video (Bologna students only). € Additionally ETS offers an aid grant worth € 1.000, to be split among the works (if any) which, based on ETS judgment, will be particularly relevant from the marketing and communication point of view. A committee appointed by the Organizers of the competition will make the selection of works - the Committee will be composed of members of the ETS working in the field of Marketing and qualified artists working in comics and illustration April 20, 2012 The deadline for the works submission is April 20, «e-arnow contest»

35 35 More information about the studies and activities of the European Tissue Symposium, is available on the Association Web site:


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