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THE MIDDLE EAST PILOT THEME HOTEL THE “TREASURE ISLAND” HOTEL - EGYPT VIDEO.

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Presentation on theme: "THE MIDDLE EAST PILOT THEME HOTEL THE “TREASURE ISLAND” HOTEL - EGYPT VIDEO."— Presentation transcript:

1 THE MIDDLE EAST PILOT THEME HOTEL THE “TREASURE ISLAND” HOTEL - EGYPT VIDEO

2 Treasure Island Hotel, Las Vegas - Data (Also Known As "TI") located on the Las Vegas Strip in Paradise, Nevada, USA with 2,664 rooms and 220 suites, and is connected by tram to The Mirage Hotel as well as pedestrian bridge to the Fashion Show Mall shopping center. Since March 2009, TI is owned and operated by real estate investor Phil Ruffin. The hotel has received the AAA Five Diamond rating each year since 1999.Las Vegas StripParadiseThe MirageFashion Show MallPhil RuffinAAA Year to date – Rooms Data Current Annual Occupancy: 85% Current average room rate (Annual): $ 289 Current Average Guest Stay:3 nights Current Guest Mix:80% Families 20% Individuals

3 ROOM SAMPLE

4 MEET YOUR FRONT OFFICE SERVICE CAST DOORMAN BELLMAN FRONT DESK ******************************************************************************** CONCIERGE GUEST SERVICES BUTLER

5 FOOD & BEVERAGE SAMPLE

6 MEET YOUR F&B SERVICE CAST FLOOR SUPERVISOR BANQUET SUPERVISOR LOUNGE HOSTESS ************************************************************************************************ D. ROOM HOSTESS EXEC. LOUNGE HOSTESS CLUB HOSTESS Video

7 BEST LIVE Entertainment shows on EARTH Show every day

8 KIDS CLUB VIDEO

9 After capturing an overboard pirate, Eros, and luring his captain and crew into Sirens' Cove, the Sirens quickly find themselves in a battle with the pirates they intended to toy around with. Cannons are soon firing from the pirate's ship, The Bull, while the Sirens use their power over the ocean from their ship, The Song, to engulf The Bull and sink it to the bottom of the sea. The show's not over yet though, as the pirates climb aboard The Song and a second battle ensues. As the pirates finally realize they're no match for the Sirens, they decide to surrender and The Song turns into a 21st-century party. The Sirens of TI the free nightly show at Hotel front The show entailed a group of sensual and tempting sirens engaging with a band of renegade piratessirenspirates VIDEO

10 The “Treasure Island” Theme Hotel The Treasure Island Hotel (Pirates Theme) briefly described as follow: - Iconic and internationally well-recognized name to travel experienced guests and leisure travelers. - Respond to the increased need for theme hotels and facilities, while incorporating an array of signature F&B outlets. - Focused on family occupancy at average stay of 3 nights. - Offer larger rooms and features a higher ratio of inter-connecting units. - Features extensive entertainment activities and daily live shows. - Provides a full service and accredited state of the art hotel facilities. - Features extensive recreation, leisure and health facilities with sustainability approach. - Industry recognized name Enlivening the pirates theme and shows that are appealing to all ages. - Has distinguished character. - Will market itself as an attraction Hotel on its own - Easily packaged accommodation with the Theme Park sales and marketing (Cross Marketing). VIDEO

11 EXCLUSIVE LICENSE AGREEMENT In August 2014 “Modern Century Hotels” concluded the collaboration agreement with “Treasure Island Hotels & Resorts” of Las Vegas for the exclusive right of “Use of Name” in the Middle East, hence, to create its (replicas) in the Region. * Excluding the gaming and gambling division where prohibited.

12 MC Hotels VISION To have three Hotel projects in the region and one international signed-up by 2016. To become one of the hotel chain of choice in the MENA region by 2018, for both business / leisure travelers who are in search of exclusive experiences that brings benefit to their lives with Luxury, Entertainment and top-quality product and service. Our Combined Vision is to become the Middle East’s great theme Hotel group To work side by side with our owners on our shared core purpose of creating Great Theme Hotels in the region that Guests Love. To continue to invest in strengthening the theme brand so that it stand out and stand in the hearts and minds of our guests. To continue to aligning both our organizations behind our brand, helping to inspire pride in the people who bring the theme brand to life for our guests every day. These key elements, delivered consistently, will ensure that guests prefer our brand, helping us to win market share. Hence, deliver our owner’s ROI. TI Hotels VISION To rise to higher levels of being one of the leading Entertainment hotels and the product of choice in the USA, for both Local and International travelers, hence, delivering to them new and enjoyable and memorable experiences of exciting Entertainment and hotel top-quality products and services. THE VISION

13 The Opportunity The Middle East Region lacks Themed / Entertainment Hotels – as well the International Quality Theme Parks when compared to the North America’s and Europe. Currently the GCC and Asia families / residents have to travel across continents to reach entertainment and theme parks cities. By providing the same in the Middle East region, the project will certainly capture a major share of these intense market segments, yet, provide the Region self- sufficient and all-pervading positioning via viable businesses and investments. Seizing the opportunity; The momentum is now right for tapping on this unique and fruitful opportunity of theme Hotels and Theme Parks. Other newcomers such as “MGM” Hotel in Abu Dhabi. Consequently, it is part of our master marketing plan to attract both GCC and Asia's class of affluent families (80%), couples (10%) and individuals (10%). The Opportunity The Middle East Region lacks Themed / Entertainment Hotels – as well the International Quality Theme Parks when compared to the North America’s and Europe. Currently the GCC and Asia families / residents have to travel across continents to reach entertainment and theme parks cities. By providing the same in the Middle East region, the project will certainly capture a major share of these intense market segments, yet, provide the Region self- sufficient and all-pervading positioning via viable businesses and investments. Seizing the opportunity; The momentum is now right for tapping on this unique and fruitful opportunity of theme Hotels and Theme Parks. Other newcomers such as “MGM” Hotel in Abu Dhabi. Consequently, it is part of our master marketing plan to attract both GCC and Asia's class of affluent families (80%), couples (10%) and individuals (10%).

14 Egypt “TI” Hotel Target Market Our target market segmentation is mainly leisure focusing on families (with children of all ages) and vacation / retreat travelers – while primary aiming the following feeder countries / cities: 1.Arabian Peninsula: Egypt – Saudi Arabia – Kuwait – Qatar – Bahrain – Oman – Jordon – Iraq – Syria – Lebanon - UAE 2.North Africa countries: Egypt – Tunis – Algeria – Morocco 3.Asian: China - Russia – India – Pakistan – Hong Kong - Indonesia – Japan - Malaysia 4.European: Turkey – Greece – Italy – Spain – England - Germany Taking into consideration the following February 2014 survey / statistics of the GCC International Traveler average spending, while over 55% of them are taking part in destinations with Attractions and Entertainment and 45% for Cultural Experiences. Thus, 40% of survey respondents looking at taking an extended three to four-week trips in the next 12 months.

15 Schematic Drawing

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17 INVESTOR “ROI” OUTLOOK *Considering the required Capital for the 5 stars one thousand rooms “Pirates Themed Hotel” 1.4 Billion LE (USD $200,800) per room (Such Includes all hard cost, FF&E, OS&E, Soft Cost, preopening and Marketing). The return on the invested capital of LE 1.4 Billion will be realized by end of operation year five. The investor’s expected share of LE 3.8 Billion will be realized by the tenth year of operations. The following chart highlights, the assumption of the first 10-operation years revenue gross margin in AED / Million: GOP (before interest and taxes) please see the investors share on year ten of operation (detailed Excel sheet assumption in section #2 of the Business Plan).


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