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Communicating in Cyber Society By: Arlinah I. Rahardjo Jimmy Agung Gunawan Diskusi Terbuka Jurusan Ilmu Komunikasi Universitas Kristen Petra Surabaya,

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Presentation on theme: "Communicating in Cyber Society By: Arlinah I. Rahardjo Jimmy Agung Gunawan Diskusi Terbuka Jurusan Ilmu Komunikasi Universitas Kristen Petra Surabaya,"— Presentation transcript:

1 Communicating in Cyber Society By: Arlinah I. Rahardjo Jimmy Agung Gunawan Diskusi Terbuka Jurusan Ilmu Komunikasi Universitas Kristen Petra Surabaya, 14 Maret 2003

2 Communicating in Cyber Society Cyber Society Capabilities of ICT ICT Application in Organization Impact of ICT on Organization Advantages of ICT ICT Potential Problems

3 Cyber Society Global village Rapid change Virtual workplace/ telecommuting ICT Global Competition Information Age

4 Information & Communication Technology Speed Capacity (type/vol) simoustenous/ non - communication Control (content creation,presentation, preservation) Space/ distance interactivity

5 ICT Application in Organization WorkFlow Office Automated System Transaction Processing & Customer Integrated System Management/Executive Information System Knowledge management ( Decision Support System, Expert System, GDSS) E-commerce ( B-C ; B-B) E-learning & E-publication teleconferencing CRM ( Customer Relation Management) etc

6 Impact of ICT on Organization change ICT Organizational Structure & Business Strategy Staff ‘Competencies & Characteristics Interpersonal relationships Flexible Workplace/work hour

7 Organizational Structure & Business Strategy 1 Flat structure Focus on customer Organization Integration: Process, partnering Integrated service (staff-suppliers-customers) personalizationDownsizing Knowledge creation

8 Organizational Structure & Business Strategy 2 Partnership Just In-Time Approach ( menjadi anggota jaringan organisasi dan berbagi resources pada saat membutuhkan) Teamworks ( tujuan yang sama dan saling bergantung) Information Partnerships ( sharing informasi) Timeless & Locationless Operations ( e-commerce) Transnational organization (ATM/credit card) Virtual Organization (beberapa organisasi berjaringan dan berbagi resources) Learning Organization ( organisasi yang selalu belajar dan sharing pengalaman/pengetahuan ke anggota yang lain)

9 Staff ‘s Competencies & Characteristics Information-literate Knowledge Worker ICT-literate Cross Cultural Understanding Team-work Capability Communication & interpersonal Skills Ethics Market-valued skills Information-literate Knowledge Worker ICT-literate Cross Cultural Understanding Team-work Capability Communication & interpersonal Skills Ethics Market-valued skills Mobile Innovative international Mobile Innovative international

10 Organizational Interpersonal Relationship Give voices to “silent” members Control the “talkative” members More ideas generating Develop team building skills Sharing tasks, work-related problems, life events are more important than physical proximity

11 Advantages of ICT Time and cost saving Improve internal communication Increase participation in the organization process including decision making ( anonymous, flexible, direct) Improve access Improve relation with customer develop learning organization ( sharing information) Develop knowledge management program

12 ICT Potential Problems Ethics,Privacy, security (spam, hacker, plagiarism, misuse etc.) Information overloaded Conflict, misunderstanding Computer addicts, Health problems Alienation Technical Failures Digital Divide Unemployment

13 Reference Gulledge, Thomas R. & Ruth A. Haszko. The Information Technology Enabled Organization: A Major Social Transformation in the USA. ( March 12, 2003)http://www.unesco.org/most/gulled.htm Haag, Stephen, Maeve Cummings, James Dawkins. Management Information Systems for the Information Age. Boston: Irwin- McGraw-Hill, Malhotra, Yogesh. Knowledge management for the New World Business. ( March 12, 2003)http://www.brint.com/km/whatis.htm Straubhaar, Joseph and Robert LaRose. Communications Media in the Information Society. California: Wadsworth, Yong-Chan KimYong-Chan Kim, "Partnering" Process in Interorganizational Relations :Roles of communication technology in the process of building organizational partnerships. (http://www.msu.edu/user/kimyong2/interorg.htm (March 12, 2003)http://www.msu.edu/user/kimyong2/interorg.htm


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