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Marketing Call 9-16-08 CBRE Earth. CB Richard Ellis | Page 2 CBRE Earth  Enterprise version of Google Earth Legal to use on CBRE computers and for commercial.

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Presentation on theme: "Marketing Call 9-16-08 CBRE Earth. CB Richard Ellis | Page 2 CBRE Earth  Enterprise version of Google Earth Legal to use on CBRE computers and for commercial."— Presentation transcript:

1 Marketing Call CBRE Earth

2 CB Richard Ellis | Page 2 CBRE Earth  Enterprise version of Google Earth Legal to use on CBRE computers and for commercial use – the free version isn’t! Exclusive to CBRE employees Available to all CBRE Employees – Training and Support included in annual subscription fee What is CBRE Earth? Example using templates 2 hour build time Numbered points 1 hour build time

3 CB Richard Ellis | Page 3 CBRE Earth  Access to Mapping Center and Google servers Why does dual access matter? –Mapping Center data and resources… – High resolution/current aerials – Demographic data – Business Data and Shopping Centers – Traffic Counts – Drive times and radius rings – MIX Data – CBRE office locations –…Plus Google’s resources – Fly to anywhere on the planet – 3D buildings worldwide – GIS data uploads/spreadsheet data import – Tilt and rotate view of the earth (*note: NOT a substitute for oblique photography) – Save and print images, or create movies What is CBRE Earth? Zoom from space (low res video) Unknown build time Post production editing Downtown fly-through (low res video) 1/2 hour build time 3D buildings on Google’s server (where available) Click to play

4 CB Richard Ellis | Page 4 CBRE Earth  Use it to enhance marketing capabilities Interactive, geographic medium to deliver message is powerful Content rich and appealing interface What is CBRE Earth? Custom Callout Insert video w/sound (no sound in this example) 1 hour build time Custom Callout 1 hour build time Click to play

5 CB Richard Ellis | Page 5 CBRE Earth  How much does it cost? CBRE Earth is $275/year vs. $400/year for Google Pro Purchase should be coordinated with your local OOM/OSA What is CBRE Earth? Site plan overview Post production editing Unknown build time Click to play

6 CB Richard Ellis | Page 6 CBRE Earth  Can I draw my own 3D buildings? Yes! For detailed buildings use SketchUp. It is a free add-on you can download from GoogleSketchUp Basic buildings can be made in CBRE Earth also What is CBRE Earth? 3D buildings: Basic 1 hour build time 3D buildings: Basic Unknown build time City of Portland Interactive buildings. Blocks populate when view changes. 3D buildings: Advanced 20+ hrs build time SketchUp used for buildings 3D buildings w/ site plan: Advanced 20+ hrs build time SketchUp used for buildings

7 CB Richard Ellis | Page 7 CBRE Earth Comparison Full Page

8 CB Richard Ellis | Page 8 CBRE Earth  Search Tab Search layers on CBRE Earth by name, SIC code, type, # employees, sales $, or category Returns logos for many points How to use the tabs Search for “Big Box” Download results to spreadsheet Returns logos for locations Numerous reports and information resources for each location

9 CB Richard Ellis | Page 9 CBRE Earth  Address/Trade Area Tab Radius rings, drive time polygons, and routes How to use the tabs Drive time polygon Radius ring

10 CB Richard Ellis | Page 10 CBRE Earth  MIX Tab Query commercial properties of various types in CBRE’s proprietary system, by total or available SF Detailed reports or demographic reports How to use the tabs Searched for office buildings over 200,000 SF

11 CB Richard Ellis | Page 11 CBRE Earth  CBRE Earth Support PageSupport Page  Order a license herehere  Contact Jeff Lindquist for individual sessionsJeff Lindquist  New training videos coming soon!  CBRE Mapping Center CBRE Mapping Center Information


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