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CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 1 Original Equipment, July 2005 Presentation 2005.

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Presentation on theme: "CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 1 Original Equipment, July 2005 Presentation 2005."— Presentation transcript:

1 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 1 Original Equipment, July 2005 Presentation 2005

2 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 2 Original Equipment, July 2005 Agenda 1.CGS Holding Prague 2.CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres 3.Share of market 4.Sales structure 5.OE - Business 6.Products / Highlights 7.Sales Organisation Europe & International 8.After Sales Service Organisation

3 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 3 Original Equipment, July 2005 BU Agricultural Tyres CGS Holding Prague

4 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 4 Original Equipment, July CGS Holding, Prague Company facts Type of company:Incorporated company Registered:Prague, CZ Capital stock:€ The capital stock is evenly spread by 25% among the owners Turnover (2003):€

5 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 5 Original Equipment, July 2005 Past company structure (up to Nov. 2004) TYRE DIVISION TECHNICAL RUBBER DIVISION TECHNICAL RUBBER DIVISION MACHINERY DIVISION MACHINERY DIVISION OTHER COMPANIES OTHER COMPANIES 1. CGS Holding, Prague 53 % 31 % 4 % 12 % Share of sales: -Agricultural -Earthmoving -Truck -MPT -Aircraft -Fork Lift -Motorcycle -Bicycle Tyres & Tubes -Rubber Compounds -V- Belts -Anti-vibration systems -Sealing elements -Silicone products -Air springing and power elements -Machinery for Rubber and Plastics -Vulcanizing molds -Art castings -Piston rings -Car parts -Rubberising systems

6 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 6 Original Equipment, July CGS Holding, Prague Impact on company structure  An accelerated growth within the market of agricultural tyres was not expected by CGS of its own A rapid expansion could be only realized by the aquisition of an already well established company CGS Tyres represents, after the aquisition of the Continental BU Agro, by far the No.2 within the European market of agricultural tyres The new business unit Agro enables CGS for the future a qualitative and quantitative market growth   

7 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 7 Original Equipment, July 2005 New company structure (effective from Nov. 2004) 1. CGS Holding, Prague TYRE DIVISION TECHNICAL RUBBER DIVISION TECHNICAL RUBBER DIVISION MACHINERY DIVISION MACHINERY DIVISION OTHER COMPANIES OTHER COMPANIES BU AgroBU Ind. Turnover: € 320 Mio. € 130 Mio. € 100 Mio.

8 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 8 Original Equipment, July 2005 BU Agricultural Tyres CGS Reifen Deutschland GmbH

9 Business Unit Agricultural Tyres Seite 9 Original Equipment, July CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Company facts Owner:CGS / Mitas a.s., Prague Registered:Hanover, Germany Executive board:Werner Flebbe (Managing Director) Thorsten Bublitz (Managing Director, Director Marketing & Sales) Martin Kiehne (Managing Director, Director Finance & Controlling) Object of the company:Development, production and selling of agricultural tyres Production plants:Otrokovice, Prague, Zlin Turnover (2004):€

10 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 10 Original Equipment, July 2005 Company facts CGS Reifen Deutschland GmbH Großer Kolonnenweg 23 D Hannover Tel / Fax: / VAT ID No. – DE Homepage: 2. CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres

11 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 11 Original Equipment, July CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Company structure Executive board CGS Reifen Deutschland GmbH Executive board CGS Reifen Deutschland GmbH Marketing & Sales Marketing & Sales Finance & Logistic Finance & Logistic Research & Development Research & Development Autom. Eng. & Prod. Manag. Autom. Eng. & Prod. Manag. Quality- Management Quality- Management Production Original Equipment Replacement Markets: CGS Reifen Deutschland GmbH (D,B,NL) CGS Pneus France EURL CGS Reifenvertrieb GmbH (A) CGS Neumáticos Iberica (E,P) CGS Tires US, Inc. CGS Tires Mexico CGS Tyres UK Ltd. CGS Pneumatici Italia S.r.l. CGS Pneus Suisse GmbH Continental Daek Danmark A/S * Continental Rengas Oy, Helsinki * Continental Dekk Norge A/S * Continental Däck Sverige AB, Gothenburg * Mitas a.s. (CZ, PL, SK, RdW) Controlling Accounting Logistic Product-Development Material-Development Product- Industrialisation Trial Autom. Eng. Produkt Manag. QM Product QM Plant QM Logistic Customer Service Otrokovice Prague Zlin * will be displaced while the year 2005 by CGS organization

12 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 12 Original Equipment, July CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Business strategy Enhancing of current strategy!  Development-partner of our OE customer for premium tyres Qualified marketing/sales and service for premium tyres in Original Equipment and Replacement Covering of further relevant market segments (Quality and Budget) in Replacement Expansion / strengthen the worldwide market position Continue the brand strategy:Original Equipment Continental ReplacementMulti-Brand    

13 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 13 Original Equipment, July 2005 BU Agricultural Tyres Share of market

14 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 14 Original Equipment, July Share of Market ,2% 30,4% 15,8% Market ,1% 30,8% 13,3% bias radial Conti ,7% 30,1% 20,2% SOM evolution Traction 2002 – 6/2005, Replacement Europe 1-6/ ,5% 46,2% 21,1% Source: ERMC CGS

15 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 15 Original Equipment, July Share of Market SOM Traction 1-6/2005, Replacement Europe

16 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 16 Original Equipment, July 2005 SOM evolution Traction 2001 – 6/2005, Replacement Europe (main markets) Source: ERMC 3. Share of Market

17 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 17 Original Equipment, July 2005 SOM evolution Traction 2001 – 6/2005, Replacement Europe (main markets) Source: ERMC 3. Share of Market

18 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 18 Original Equipment, July 2005 BU Agricultural Tyres Sales structure

19 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 19 Original Equipment, July Sales structure Total Business Unit Agricultural Tyres 2001 – 6/2005 Original Equipment / Replacement, Brand Continental 86 % 83 % 79 % 62 % 14 % 17 % 21 % 38 % 45 % 55 % / 2005

20 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 20 Original Equipment, July Sales structure Sales structure by country total BU Agricultural Tyres 2004 Original Equipment / Replacement, Brand Continental

21 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 21 Original Equipment, July Sales structure Brand-Strategy OE:Core brand Continental REPL:Multibrand-Strategy Brand-Strategy OE:Core brand Continental REPL:Multibrand-Strategy Sales structure 2004, business unit by brand Original Equipment / Replacement

22 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 22 Original Equipment, July 2005 BU Agricultural Tyres OE-Business

23 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 23 Original Equipment, July OE-Business Business Unit Agricultural Tyres / Original Equipment International Helmut Guevara Head of OE International Phone:0511 / Fax.:0511 / Mobile:0170 / Lutz Rose Key Account Manager OE Phone:0511 / Fax.:0511 / Mobile:0160 / Jens Steinhardt Key Account Manager OE Phone:0511 / Fax.:0511 / Mobile:0171 / Sandra Könck Sales Coordinator OE International Phone:0511 / Fax.:0511 / Hans Ulrich Klose Head of Automotive Engineering & Product Management Phone:0511 / Fax.:0511 / Mobile:0151 / Headquarter Organisation / Global Responsibility

24 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 24 Original Equipment, July OE-Business World Tractor Production / Evolution year 2000 to year 2004 Source: Tractor manufacturers Europe / Approximation

25 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 25 Original Equipment, July OE-Business

26 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 26 Original Equipment, July 2005 Volume increase in %, Traction Radial 2000 – 2005 / Brand Continental OE-Business Volume Evolution 2005 Forecast % +80% +64% +36% +57%

27 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 27 Original Equipment, July FC Sales development Traction Radial, OE Europe & USA, Tractor / Combine / Telehandler, Brand Continental 5. OE-Business Expected Volume Development Year 2009: Sales opportunities within Combine, Telehandler manufacturers & other Agro manufacturers approx.: tyres +21% +12% +8% +10%

28 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 28 Original Equipment, July 2005 BU Agricultural Tyres Products / Highlights

29 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 29 Original Equipment, July Row Crop Field Road Transp Capacity Ride Comfort Mileage AC90C + + AC65 AC70G MPT AC85 AC70T/H AC70G AC85 C Ground Protection Traction Efficiency SVT 6. Products / Highlights

30 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 30 Original Equipment, July 2005 AC 65  Advanced lug design for excellent grip and high speed road travel up to 65 km/h.  65% aspect ratio for superior performance and stability.  Premium R1 W tread depth.  High load capacity and large footprint for best reduction in soil compaction. Features     - Ideal for field, grassland and road work - 6. Products / Highlights

31 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 31 Original Equipment, July 2005 AC 85  Smooth inter-space for good self-cleaning.  Superior lug count for greater traction and smooth comfortable road travel at speed up to 50 km/h.  Premium R1 W tread depth.  Compared to standard tires reduced inflation pressure providing significant reduction in soil compaction and increase in traction efficiency  Rounded shoulders and lugs minimize crop and turf damage.      Features Standard Tire for Universal Application - 6. Products / Highlights

32 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 32 Original Equipment, July 2005 AC 70 T Features Wide-base tires for field and road use Very good traction in normal and wet soils due to deep lugs and good self cleaning Highly economical due to low slippage in field use Wide-base tire predominantly for grassland Very good traction in normal and dry soils due to normal lug depth Excellent on road due to overlapping of lugs Large lug surface ensures protection of plants AC 70 G AC 70 H Ideal for combines and tractors onland Minimal ground pressure and top load capacity High economical due to its high durability both in field and road use Very large ground area and even distribution of ground pressure 6. Products / Highlights

33 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 33 Original Equipment, July Products / Highlights

34 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 34 Original Equipment, July Products / Highlights Initial situation The choice of tires will be in future more and more influenced by the technical requirement and legal regulations. Up to now our tires are strictly structured by cross section, application and the related product lines. That is not any longer feasible for the powerful agricultural machinery because they do need individual solutions. For this reason the development of a new product line took place in co-operation with tractor and harvester manufacturers.

35 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 35 Original Equipment, July Products / Highlights The SVT concept AC85AC70AC65 SVT 200 HP 180 HP

36 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 36 Original Equipment, July 2005 SVT (harvester) 900/60 R /85 R 24 SVT SVT (tractor) Introduction rangeRange extension /65 R 28600/70 R /70 R 30600/65 R /60 R 30650/75 R /65 R /70 R /85 R /60 R Products / Highlights A new product line ► Purpose-built for tractors > 180 HP and harvesters ► Higher volume of air compared to standard tires ► Not only one aspect ratio any longer; SVT range contains e.g. 65series as well as 85series ► Two patterns were developed for the different application area

37 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 37 Original Equipment, July Products / Highlights SVT – Main features Economy High mileage through ► new contour concept ► higher tread depth ► wider and reinforced tread lugs Comfort Low noise and vibration ► optimized tread geometrie ► high damping absorption side wall Ground protection High air volume enables low air pressures in case of high load capacities

38 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 38 Original Equipment, July 2005 BU Agricultural Tyres Sales Organisation Europe & International

39 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 39 Original Equipment, July Sales Organisation Sales Organisation Replacement - Germany Sales Area CGS Reifen Deutschland GmbH General map Sales Management: CGS Deutschland GmbH Rainer Lüpkes Großer Kolonnenweg 23 Phone: +49 (0)171/ D Hannover Service-Tel.: Area 001: (North/East)Markus Brinkmann Postal code 18, 19, 20-25, 27-29,Phone: +49 (0)170/ ,31,38,39 Area 002 : (East)Holger Kucharski Postal code 0,10-17, 98-99Phone: +49 (0)160/ Area 003 : (North/West)Gerd Schulterobben Postal code 26,32-34,37,4,Phone: +49 (0)175/ , Area 004 : (Central)Thomas Lorenz Postal code 35,36,54-56,6,97Phone: +49 (0)160/ Area 005: (South/West)Marcus Schweier Postal code 7, 86-89Phone: +49 (0)171/ Area 006: (South/East)Robert Jancic Postal code 80-85,90-96Phone: +49 (0)171/ Office :Rüdiger Henke Phone: +49 (0)511/ Central customer service :Gerd Winkelmann Phone: +49 (0)511/

40 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 40 Original Equipment, July Sales Organisation Europe: Zentrale & Deutschland / Headquarter & Germany CGS Reifen Deutschland GmbH Großer Kolonnenweg 23, D Hannover Phone: Fax: Belgien / Belgium CGS Reifen Deutschland GmbH Großer Kolonnenweg 23 D Hannover Key Account Manager: Gerrit Vinkers Phone: Fax: Dänemark / Denmark Continental Deak Danmark A/S Park Allé 370 DK-2605 Bröndby Key Account Manager: Bent Christensen Phone: Fax: Grossbritannien / Great Britain CGS Tyres UK Ltd. Bergen Way * North Lynn Industrial Estate Kings Lynn GB-Norfolk PE30 2 JH Phone: Fax: Finnland / Finland Continental Rengas Oy Itälahdenkatu 27 A FIN Helsinki Key Account Manager: Pauli Mikkola Phone: Fax: Frankreich / France CGS Pneus France 8, Rue Louis Niel F Dijon Phone: Fax:

41 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 41 Original Equipment, July Sales Organisation Europe: Italien / Italy CGS Pneumatici Italia S.r.l. Sede Legale Via Vicolo del Caldo 20 I Saronno (VA) Phone: Fax: Niederlande / Netherlands CGS Reifen Deutschland GmbH Großer Kolonnenweg 23 D Hannover Key Account Manager: Gerrit Vinkers Phone: Fax: Norwegen / Norway Continental Dekk Norge A/S Smalvollvejen 58 N-0611 Oslo Key Account Manager: Jan Bjerkli Phone: Fax: Österreich / Austria CGS Reifenvertrieb GmbH Wienersdorfer Str A-2514 Traiskirchen Phone: Fax: Schweden / Sweden Continental Däck Sverige AB Första Langgatan 30 S Göteborg Key Account Manager: Bo Järviken Phone: Fax: Schweiz / Switzerland CGS Pneu Suisse GmbH Frohburgstr. 3 CH-6000 Luzern Sales Director: Alfons Schmid Phone: Mobile: Fax:

42 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 42 Original Equipment, July Sales Organisation Europe: Spanien / Spain CGS Neumáticos Iberica Av. de Bruselas (Arroyo de la Vega), 5 E Alcobendas, Madrid Phone: Fax: Tschechien / Czech Republic Mitas a.s. Svehlova 1900 CZ Praha 10 Phone (mobile): Fax (Zlin): International: USA & Canada CGS Tires US, Inc Carmel Executive Park, Suite 345 Charlotte NC Phone Fax Central and South America Mitas a.s. Svehlova 1900 CZ Praha 10 Key Account Manager: Jiri Kotrc Phone: Fax: Turkey, Arabic States, Asia, Australia, New Zealand, African States (engl. spoken) Mitas a.s. Svehlova 1900 CZ Praha 10 Key Account Manager: Josef Hrdina Phone: Fax:

43 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 43 Original Equipment, July Sales Organisation International: Poland, Belarus, Ukraine, Moldova, Slovakia, Romania, Bulgaria, Russian States Mitas a.s. Svehlova 1900 CZ Praha 10 Key Account Manager: Otakar Korbel Phone: Fax: African States (French spoken) Mitas a.s. Svehlova 1900 CZ Praha 10 Key Account Manager: Olga Uibleinova Phone: Fax: Baltic States, Balkan States, Hungary, Greece Mitas a.s. Svehlova 1900 CZ Praha 10 Key Account Manager: Vladimir Bartl Phone: Fax:

44 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 44 Original Equipment, July 2005 BU Agricultural Tyres After Sales Service Organisation

45 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 45 Original Equipment, July After Sales Service Customer Service Manager

46 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 46 Original Equipment, July 2005 Customer Service Manager 8. After Sales Service

47 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 47 Original Equipment, July 2005 Customer Service Manager 8. After Sales Service

48 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 48 Original Equipment, July 2005 Customer Service Manager 8. After Sales Service

49 CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Seite 49 Original Equipment, July 2005 Customer Service Manager 8. After Sales Service


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