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Education Summary / Degrees and Certifications BA Rowan University | MEd College of NJ | MBA University of Phoenix 2006-2009 | Vice President Global Marketing.

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Presentation on theme: "Education Summary / Degrees and Certifications BA Rowan University | MEd College of NJ | MBA University of Phoenix 2006-2009 | Vice President Global Marketing."— Presentation transcript:


2 Education Summary / Degrees and Certifications BA Rowan University | MEd College of NJ | MBA University of Phoenix 2006-2009 | Vice President Global Marketing Weather Trends International | Bethlehem, PA | 2003-2006 | Vice President Marketing / Chief Marketing Officer ScreenDreamer LLC | Marlton, NJ | 2001-2003 | Vice President Business Development Planalytics | Wayne, PA | 1999-2001 | Director of Business Development Mindcrossing | Mountainview, CA | 1996-1999 | Vice President Sales and Marketing HealthCast | Boise, ID | 1991-1996 | Product Technology / Sales Associate Smith+Nephew Orthopaedics | Memphis, TN | 1989-1991 | Sports Physical Therapist / Athletic Trainer NovaCare /Mercer Bucks Sports Medicine | Newtown, PA | 1983-1991 | Science Faculty – Director of Sports Medicine Curriculum Burlington County College / Notre Dame High School | 1978 – Current | Basketball Official / Supervisor of Basketball Officials IAABO Camden Board 34 | Camden, NJ | 4 4 12 15 16 17 18 19 JUMP TO PAGE 3

3 Bachelors of Arts Degree (BA) in Health & Physical Education 1 st graduate of Athletic Training / Sports Medicine Program Over 2600 apprenticeship hours in Athletic Training Master of Education (MEd) in Athletic Management Graduate Assistant in Sports Medicine Department Worked with NCAA soccer, basketball, and baseball teams. Master of Business Administration (MBA) in Technology Management Core curriculum blended business, marketing, and technology. Provided the spring board for the jump from education to business. NJ Registered Athletic Trainer Certified Strength Conditioning Specialist Certified Official International Association of Approved Basketball Officials New Jersey K-12 Teaching Certificate

4 Responsible for all global advertising and marketing of WTI products/services to … --Retailers --Manufacturers --Commodity Traders --Golf Industry Professionals --Weather Sensitive Industries Part of a team that took WTI from a start-up to profitability as the global leader in business weather guidance with some of the largest corporations in the world. CRM Expertise in deployment and administration of, Eloqua, and Vertical Response with over 7 years experience in using SaaS technology. Weather Trends is the global leader in year-ahead business weather guidance.

5 PRODUCT DEVELOPMENT / MARKETING Designed product strategy, product deliverable, and executed marketing campaigns to deploy weather guidance throughout the GOLF INDUSTRY in conjunction with industry leader Golf Datatech. >> SEE PRODUCT SAMPLESEE PRODUCT SAMPLE >> SEE PRESS RELEASE WRITING SAMPLESEE PRESS RELEASE WRITING SAMPLE BRANDING / WEBSITE DEVELOPMENT Led the creative design team to architect and deliver the online marketing presence for Weather Trends. Provided all content creation, design, and user experience flow for the corporate website. >> VISIT WEBSITE (CORPORATE)VISIT WEBSITE >> VISIT WEBSITE (WEATHER PORTAL)VISIT WEBSITE

6 VIDEO CONTENT CREATION / STREAMING From concept design to production, direction, and delivery … specific expertise in taking audio, static slide or video content and turning into streaming flash downloadable content. >> VIEW “Power of One Degree” FLASH SAMPLE Produced and Directed by Billy Martin Created: August 2008 | Running Time: 4minPower of One Degree >> VIEW COMPLETE VIDEO LIBRARYCOMPLETE VIDEO LIBRARY AUDIO PODCAST CREATION Directed and hosted a “weekly” interactive podcast with the company’s CEO (and other guests) to discuss the weekly impact of weather on the retail industry. Listened to by hundreds of WTI clients each week through the weekly update and online through Apple’s iTunes. >> LISTEN to SAMPLE WEEKLY PODCASTSAMPLE WEEKLY PODCAST

7 CRM DEPLOYMENT / MANAGEMENT Created the initial deployment of (CRM) to manage all client relationships and marketing prospects for the company. Specific expertise utilizing CRM to integrate with other company systems and external marketing/sales tools like … >> EMAIL MARKETING (ELOQUA)ELOQUA) >> EMAIL MARKETING (VERTICAL RESPONSE)VERTICAL RESPONSE >> CONTENT MANAGEMENT (iCENTERA)iCENTERA >> CLIENT ACQUISITION (LIVE CHAT)LIVE CHAT CORPORATE BLOG DEVELOPMENT Developed the corporate blogging strategy and deployment of “The Trend Setter” to deliver relevant content to client and prospects in the retail and manufacturing sector. >> READ “The TREND SETTER” BLOGThe TREND SETTER >> READ “The COMMODOTY WEATHER” BLOGCOMMODOTY WEATHER

8 BUSINESS DEVELOPMENT / PARTNERSHIPS Drove initial introductions, continued tactical discussions, partnership strategy, and co-marketing development with key industry partners to drive brand presence and revenue generation … >> DEMAND TEC – READ PRESS RELEASE / VIEW WEBSITEREAD PRESS RELEASE VIEW WEBSITE >> SHOPPER TRAK – VIEW WEBSITE >> GOLF DATATECH – VIEW WEBSITE >> RETAILING TODAY-- VIEW WEBSITEVIEW WEBSITE >> CASUAL LIVING -- READ CONTENTREAD CONTENT PARTNER CO-BRANDING Identified co-marketing opportunities with Partners and created collateral supporting sales materials to enhance the partnership and revenue opportunities. >> READ SAMPLE CPG CAT NET NEWSLETTERCPG CAT NET NEWSLETTER >> SAMPLE MICROSITE CO-BRAND PORTALCO-BRAND PORTAL

9 PRINT CREATIVE / SALES SUPPORT Led the creative and design team to produce dozens of print collateral and sales support pieces for the business development efforts of the company. >> VIEW SAMPLE PRODUCT BROCHUREPRODUCT BROCHURE >> VIEW SAMPLE SERVICE SLICKSERVICE SLICK >> READ SAMPLE WHITEPAPERSAMPLE WHITEPAPER DISPLAY ADVERTISING / MARKETING Provided strategic direction and tactical execution of print /display advertising in key industry periodicals, including STORES Magazine and Retailing Today.

10 EMAIL / DIRECT MARKETING Email marketing is a KEY skill set developed over the past 8 years. This includes the production, creative development, client/prospect messaging and actual campaign execution using various tools like Eloqua, Vertical Response, Exact Target and >> VIEW SAMPLE (RETAILER TARGETED)VIEW SAMPLE >> VIEW SAMPLE (COMMODITY TARGETED)VIEW SAMPLE TOOL EXPERTISE Eloqua Vertical Response Exact Target

11 SAMPLE DIRECT MARKETING CREATIVE Examples of creative marketing developed for various trade publications and email marketing campaigns.

12 Lead marketing executive for the top advertising and creative marketing firm for real estate, mortgage, and title professionals on the East coast. Was responsible for all client / prospect messaging and educational services to thousands of real estate professionals from Maine to Florida. Drove the strategy and product development to create a fully integrated CRM product for real estate professionals … utilizing the platform. Became the #1 Worldwide OEM Reseller of licenses in 6 short months. Awarded the 2005 Hero Award for Customization from over 20,000 client companies. (read press release)read press release

13 EDUCATION / PUBLIC SPEAKING Developed various onsite and online educational programs to teach real estate professionals key marketing concepts and advertising strategies.

14 PRODUCT DEVELOPMENT / MARKETING Led the team that developed a “custom integration” from a real estate home browser to CRM … enabling realtors to view consumers as they browse their website, capture leads, and create marketing campaigns for follow-up and client acquisition. This development was recognized by in 2005 as an award winning project taking external technology and interfacing with the salesforce platform. (read press release)read press release

15 Responsible for driving revenue from retail and manufacturing sector for business weather intelligence products and services. Key retail clients including Cabela’s, Wal- Mart, K-Mart, and dozens of other weather impacted organizations.

16 Mindcrossing Inc. was a Silicon Valley based high technology company focused on providing enterprise knowledge solutions through a ready to deploy knowledge management application called the Mindcrossing Knowledge Xchange. The company was sold to India bases Max Ateev. Director of business development efforts for East Coast and International markets creating demand for “knowledge management” technology. HealthCast Inc. was formed in 1996 by an orthopedic surgeon who assembled a team of executives and software engineers to bring information technology advances to health care providers. HealthCast has always focused on the health care sector - initially with the development of desktop technology that accessed and linked disparate hospital legacy systems, then with the development of Web-based technology to integrate granular patient information from disparate systems and make that available to physicians anytime, anywhere. Co-founding original member of company and executive team. Took initial startup to market leader in hospital information technology.

17 Smith & Nephew is an industry leader in each of three main Global Business Units - Orthopaedic Reconstruction and Trauma, Endoscopy and Advanced Wound Management. These businesses jointly offer over 1,000 product ranges. Managed a territory of hospitals and surgeons from Princeton NJ to Philadelphia, PA providing orthopaedic implants, surgical devices, and medical technology. NovaCare Rehabilitation is part of Select Medical Corporation's Outpatient Division, a nationally prominent, locally driven provider of outpatient physical rehabilitation with approximately 965 locations in 37 states and the District of Columbia. Managed the Athletic Training program for Pat Croce’s Mercer-Bucks Rehabilitation Center in Newtown, PA. This was the pre-cursor to NovaCare Rehabilitation in the Delaware Valley.

18 Now in its fourth decade, Burlington County College serves the people and business community of New Jersey's largest geographic county by offering programs from many accessible locations located in Pemberton, NJ. Adjunct instructor of Biology and Anatomy / Physiology courses in the pre-nursing program at Burlington County College. Notre Dame High School, a ministry of the Catholic Diocese of Trenton, is a dynamic Catholic community dedicated to educating young women and men to realize their full potential through a faith- filled environment, a challenging college- preparatory program, extensive co- curricular activities and a commitment to citizenship and service in the community. Developed the Sports Medicine curriculum as a member of the science faculty and athletic training team. Served as an instructor in Biology, Physical Science and Sports Medicine.

19 BASKETBALL REFEREE / SUPERVISOR of OFFICIALS Started basketball officiating in 1978 immediately out of high school while serving high schools in the Southern New Jersey area for over 30 years. Starting the third term as Supervisor of Officials for Camden Board 34 with over 300 basketball referee members. Co-founded the leading website for referee education called which is the home for the weekly email newsletter called “60 Seconds on Officiating.” Viewed by over 25,000 Basketball Officials in 45 Countries … DOWNLOAD MEDIA KITDOWNLOAD MEDIA KIT

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