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Tre slag av metaforer strukturella metaforer orienterande metaforer ontologiska metaforer.

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Presentation on theme: "Tre slag av metaforer strukturella metaforer orienterande metaforer ontologiska metaforer."— Presentation transcript:

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5 Tre slag av metaforer strukturella metaforer orienterande metaforer ontologiska metaforer

6 Orienterande metaforer upp och ner framför och bakom innanför och utanför

7 exempel HAPPY IS UP; SAD IS DOWN. I ’ m feeling up. My spirit rose. You ’ re in high spirit. I ’ m feeling down. I fell into depression.

8 exempel HAPPY IS UP; SAD IS DOWN. I ’ m feeling up. My spirit rose. You ’ re in high spirit. I ’ m feeling down. I fell into depression.

9 exempel Get up. Wake up. He rises early in the morning. He fell asleep. He sank into a coma. CONSCIOUS IS UP;UNCONSCIOUS IS DOWN.

10 exempel HEALTH AND LIFE ARE UP; SICKNES AND DEATH ARE DOWN. Lazarus rose from the dead. He ’ s in top shape. His health is declining. He dropped dead.

11 flera typer HAVING CONTROL OR FORCE IS UP; BEING SUBJEKT TO CONTROL IS DOWN. MORE IS UP; LESS IS DOWN. HIGH STATUS IS UP; LOW STATUS IS DOWN. RATIONAL IS UP; EMOTIONAL IS DOWN. GOOD IS UP; BAD IS DOWN. FORESEEABLE FUTURE EVENTS ARE UP (AND AHEAD).

12 Kulturell överensstämmelse ”The future will be better” stämmer överens med THE FUTURE IS UP och GOOD IS UP. ”More is better” stämmer överens med MORE IS UP och GOOD IS UP. ”Bigger is better” stämmer överens med MORE IS UP och GOOD IS UP.


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