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A view on content By Jan Færch, Content Manager, Sonofon A/S.

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Presentation on theme: "A view on content By Jan Færch, Content Manager, Sonofon A/S."— Presentation transcript:

1 A view on content By Jan Færch, Content Manager, Sonofon A/S

2 Agenda Short introduction What works and why? Strategic partnerships – why? Moving towards 4G network

3 Short Introduction Jan Færch –Data specialist (datanom C++) –Marketing Manager (IAA diploma) –Started in Sonofon in 1999 –Retail manager –Customer trainer –Technical marketing manager –Project manager –Marketing manager –Content manager

4 Agenda Short introduction What works and why? Strategic partnerships – why? Moving towards 4G network

5 What works – and why Infotainment that: –Is relevant and easy to use –Supports my way life –Makes something easier Lots of good examples –Krak, News, SAS, SMS and ”my account” just to name a few… Ticket to play

6 Agenda Short introduction What works and why? Strategic partnerships – why? Moving towards 4G network

7 Music as an offering Will not give us new customers Will not give a positive ROI –Gives us a positive brand –Helps building loyality –Because everyone else has it

8 The ego music offer Mobilehits –Own brand Box.dk –Politikkens Hus MTV –MTV youth brand GAFFA –Music Magazine

9 Launch Event –PR national/local –Julie Concert i Aarhus, Kolding og Copenhagen with VIP treatement for Stamkunder. –Paid for by SonyEricsson –Meet n greet with Julie Bertelsen. –Print campaign –(budget ) –Paid for by BOX – campaign towards stamkunder. –Buy your music on your mobile – get 10 tracks for free. –Split payment Sonofon/Box –POS material in All Sonofon Shops –Paid for by SonyEricsson Box.dk and Sony Ericsson partnership First 10 tracks for free for VIP costumers Bundling ”Buy a musicmobile – get 5 free tracks” Bannermarketing of selected artists marketing via events Print adds

10 SonyEricsson and Sonofon Music tour Tjecktour 2007 (music event) –Kolding – 12. maj –Viborg – maj –Odense – maj –Frederikshavn – maj –Herning – maj –Skive – 31. maj – 2. juni –Sønderborg – juni –Hillerød 8. juni –Holstebro – 16. juni –Thisted – juni –Slagelse 29. juni –Horsens – juni –Ringkøbing – 7. juli –Ebeltoft – 27. juli –Dybvad – 11. august –København – august Demo of Walkman phones og loudspeaker solutions Demo of TrackId –Service where the mobile records 20 sek of a song playing, recognizes it and offers the costumer to buy it (one klick) on the Ego portal. Cool Service!

11 Agenda Short introduction What works and why? Strategic partnerships – why? Moving towards 4G network

12 Moving towards 4G NMT –No data transfer possible 2G –CSD data (9.6 Kb/s) 2½G –HSCSD (14,4 Kb/s) –GPRS (55,6 Kb/s) 3G –UMTS (396 Kb/s) Turbo-3G –HSDPA (1,8 to 14,4 Mb/s)

13 4G Network Is not one network, but seamless handover between networks –GPRS in the countryhouse –HSDPAin the subway/city –WLAN In school/at home/at work –Bluetoothbetween devices –Fixed wirewhen you’re on The best network for the customer and for us.

14 Possibilities and challenges What came first? –The hen or the eg? Bandwith – services – handsets – supscriptions – critical mass. Learn from Nike –Just do it

15 Thank you for your time Questions?


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