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OMMA Behavioral Come Back Here! Retargeting to Scale.

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Presentation on theme: "OMMA Behavioral Come Back Here! Retargeting to Scale."— Presentation transcript:

1 OMMA Behavioral Come Back Here! Retargeting to Scale

2 Confidential Why FetchBack Retargeting Management Technology that improves performance and reduces the time to implement and manage. Adding ValueMarket Paid Search Management Retargeting Search Atlas Search 2

3 Confidential Designer Plumbing Outlet – Case Study Results  Before FetchBack  Return Conversion Rate was 20.7%  After FetchBack  Return Conversions were increase by 46% to 30.19%  $25.25 in sales for every $1 spent. 3

4 Confidential Evisibility – Client Case Study Cellular Phone Client Results  Before FetchBack  Return Conversion Rate was 24%  After FetchBack  Return Conversions were increase by 80% to 47%  Gross Conversions increased by 26.2% Return Conversion Rate Return Conversion Rate: The % of Gross Conversions that came from Prospects who visited the site once before 4

5 Confidential Major Online Fragrance/Cosmetic Retailer Case Study Results  Before FetchBack  Return Conversion Rate was 10.7%  After FetchBack  Return Conversions were increase by 197% to 31.8%  $10.52 in sales for every $1 spent  Average Return Conversion order was 7% higher than Direct Conversions Return Conversion Rate: The % of Gross Conversions that came from Prospects who visited the site once before 5

6 Confidential Online Apparel Retailer – Client Case Study Results  FetchBack implemented Smart Pixel technology with keyword targeting  Gross Conversions were increased by 20%  218% ROI  3.39% Increase in Clicks 6

7 Confidential Online Apparel Retailer – Client Case Study Results  FetchBack implemented Smart Pixel technology with keyword targeting  Gross Conversions were increased by 20%  218% ROI  3.39% Increase in Clicks 7

8 Confidential Why FetchBack Pixels Network A Pixels Network B Pixels Exchange Pixels Publisher Pixels Publisher Advertisers Website  Multiple reporting systems  Inconsistent conversion data  Numerous pixels to implement  No sequential advertising  No Smart Pixel technology Retargeting 1.0 8

9 Confidential Why FetchBack Pixels Network A Pixels Network B Pixels Exchange Pixels Publisher Pixels Publisher FetchBack FIDO Retargeting Ad Server  One set of analytics  Consistent conversion data  One Smart Pixel  Sequential advertising  CPA Advertisers Website Smart Pixel Retargeting 2.0 9

10 Confidential Why FetchBack  The Patent Pending FIDO Retargeting Ad Server is best of breed and was developed from the ground up to deliver unprecedented results. More Conversions at a Better Value Focused The Retargeting Experts  FetchBack maintains a 93% client retention rate. Your Retargeting Strategist and ROI Consultants ensure your goals are met.  “If you need heart surgery, you visit a surgeon not your family doctor. Retargeting is our ‘heart surgery’, it’s what we do.” Chad Little, Chief Retriever Using the latest in Retargeting Technology 10

11 Confidential FIDO – Retargeting Ad Server Single Smart Pixel across entire site enables complete server side control and keyword targeting Dynamic optimization, Sequential ad delivery, Dynamic Ad Creation The most comprehensive Retargeting analytics available. The majority of your lost prospects will receive retargeted ads via the FIDO Patent Pending technology. Patent Pending Technology FIDO Retargeting Ad Server 11


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