Presentation on theme: "Sales Promotion. 16-2 Sales Promotion What is the difference between advertising and sales promotion? Advertising provides a reason to buy, and sales."— Presentation transcript:
16-2 Sales Promotion What is the difference between advertising and sales promotion? Advertising provides a reason to buy, and sales promotion provides an incentive to buy
16-3 Advertising vs Sales Promotion Creates immediate action Adds tangible value Contributes to short-term profitability Creates a brand image over time Adds intangible value Contributes to longer term profitability Sales PromotionAdvertising
16-21 Promotions That Blend Advertising, Promotion and PR Sponsorships and event marketing Interactive and Internet promotions Loyalty programs Partnership programs
16-22 Discussion Question You have just been named product manager for Bright White, a new laundry detergent that will be introduced to the market within the next six months. How would you use a push strategy? How would you use a pull strategy?