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Zonta Club of Rochester 16 Days of Activism Against Gender Violence Campaign November 25 – December 10.

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Presentation on theme: "Zonta Club of Rochester 16 Days of Activism Against Gender Violence Campaign November 25 – December 10."— Presentation transcript:

1 Zonta Club of Rochester 16 Days of Activism Against Gender Violence Campaign November 25 – December 10

2 Candlelight Vigil

3 Facebook Posts Our first posts – before the campaign and to begin the campaign, a copy of prepared remarks for the vigil.

4 Facebook Posts The Hillary Clinton post had a reach (number of people seeing it) around 4 times higher than our average campaign post.

5 Facebook Posts Second only to the post announcing the vigil was the virality of the Day 7 post with the link to Zonta International Rawanda FieldNotes. Almost a quarter of the people who viewed this post shared it with their friends.

6 Facebook Posts

7 The statistics on these, as with the posts on the previous page, were about the same – similar numbers of people looking, commenting on, and sharing the posts.

8 Facebook Posts The number of people viewing Day 15 with a link to the Zonta Club of Rochester web page was astounding – a reach that was 10 times above average for this campaign with a very high virality of24%! (Thanks to all you Zontians who shared this post!)

9 Facebook Metrics for Campaign Clinton Zonta Rochester Violence/Cancer ZCR

10 CWGL Staff with Days Bracelets

11 Lessons Learned Plan campaign early Extend formal invitations to groups we support asking for their support Use the press release information given by Rutgers Prepare posts ahead of time; lean more heavily on Zonta links Have a central location for the opening ceremony Have contingency ready for inclement weather

12 16 Days Around the World Sri Lanka Ireland Brazil Nigeria South Africa Libya Kyrgyzstan


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