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Managing Retailing, Wholesaling, and Logistics Marketing Management, 13 th ed 16.

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Presentation on theme: "Managing Retailing, Wholesaling, and Logistics Marketing Management, 13 th ed 16."— Presentation transcript:

1 Managing Retailing, Wholesaling, and Logistics Marketing Management, 13 th ed 16

2 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 16-2 What is Retailing? Retailing includes all the activities involved in selling goods or services directly to final consumers for personal, nonbusiness use.

3 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 16-3 Low Price Low Status Low Margin Mid Price Mid Status Mid Margin High Price High Status High Margin Wheel of Retailing

4 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 16-4 Table 16.1 Major Retailer Types Specialty store Department store Supermarket Convenience store Discount store Off-price retailer Superstore Catalog showroom

5 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 16-5 Figure 16.1 Retail Positioning Map

6 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 16-6 Changes in the Retail Environment New retail forms and combinations Growth of intertype competition Competition between store-based and non-store-based retailing Growth of giant retailers Decline of middle market retailers Growing investment in technology Global profile of major retailers

7 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 16-7 Retailers’ Marketing Decisions Target market Product assortment Procurement Prices Services

8 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 16-8 Retailers’ Marketing Decisions (cont.) Store atmosphere Store activities Communications Locations

9 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 16-9 Store Atmosphere Walls Lighting Signage Product placement Floors Surface space Music The Fornarina flagship store features award-winning retail design.

10 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 16-10 Private Labels

11 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 16-11 Wholesaling Functions Selling and promoting Buying and assortment building Bulk breaking Warehousing Transportation Financing Risk bearing Market information Management services and counseling

12 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 16-12 Transportation Factors Speed Frequency Dependability Capability Availability Traceability Cost


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