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Presentation to Parliamentary Portfolio Committee on Communications 13 August 2002.

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Presentation on theme: "Presentation to Parliamentary Portfolio Committee on Communications 13 August 2002."— Presentation transcript:

1 Presentation to Parliamentary Portfolio Committee on Communications 13 August 2002

2 Chairman’s Introduction (1 of 4) The issues raised by the Committee in October –policy editorial policy language scheduling of programmes programme offering and mix –news restructuring –universal access –employment equity Progress on these issues and will be discussed in the presentation SABC Presentation to Parliament Portfolio Committee of Communication 13 August

3 Complete the corporatisation process –SABC –Bop/Channel Africa –CKI Realign the structure Develop a three-year strategic plan –Corporate –Business unit Begin implementing the plan Review our current policies In the presentation to Parliament in October 2001, we committed to six areas of focus. Implementing Act SABC Presentation to Parliament Portfolio Committee of Communication 13 August Chairman’s Introduction (2 of 4)

4 Chairman’s Introduction (3 of 4) Over the last year we’ve grown in stature, experience and spirit A number of notable milestones programming news & CA sport (e.g. commonwealth games) corporatisation reaching out to the community financial human capital institutional memory must be created SABC Presentation to Parliament Portfolio Committee of Communication 13 August

5 Chairman’s Introduction (4 of 4) Signposts pointing us in the right direction –policy –financial management –human performance Clear focus on building institution and establishing institutional memory Firmly believe on the right pathway Demand for more and varied services is a fact of life Continuous process of change and improvement SABC Presentation to Parliament Portfolio Committee of Communication 13 August

6 Chief Executive’s Introduction Turbulence globally and nationally in the media environment –financial strain for most media companies –rising cost of content and technology –advertising & marketing industry stagnant –bankruptcies & retrenchments locally and internationally SABC Presentation to Parliament Portfolio Committee of Communication 13 August

7 Chief Executive’s Introduction Legislative & Regulatory Environment –continuing challenges in implementing the Act and ensuring a stable and sustainable organisation –legislative and regulatory change leading to increased cost Industry has to be an efficient producer because revenues are constrained Look at how we manage costs whilst ensuring delivery of quality programming SABC Presentation to Parliament Portfolio Committee of Communication 13 August

8 Progress Against Commitments Significant progress has been made against objectives presented in October. Corporatisation Realignment of Structure Three Year Strategy Implementation of Strategy Policy Review Technology Plan SABC Presentation to Parliament Portfolio Committee of Communication 13 August

9 Effectively fulfill our mandate as the public service broadcaster –increase local language content in PBS TV –expand our transmission coverage –encourage nation building and democratic ideals Be the home for talent that delivers –attract, retain and develop the best creative and other talent in South Africa –Identify, develop, secure and exploit the best content available in the marketplace Reward excellence Ensure that both financial and socioeconomic returns are achieved Strategic Intent SABC Presentation to Parliament Portfolio Committee of Communication 13 August

10 Finalise Corporatisation Deliver on aims of Universal Service Local content plan Audience Growth Key Goals & Objectives FY 02/03 SABC Presentation to Parliament Portfolio Committee of Communication 13 August Financial Technology Plan Review Policies Regional Approach Human Capital

11 Other Highlights Significant progress has been made in other areas as well. Universal Access Education Governance and Financial African Renaissance and Community Development Health Skills Development & Employment Equity SABC Presentation to Parliament Portfolio Committee of Communication 13 August

12 Chief Executive’s Summary The SABC has made significant progress Board and Management remain committed to implementing the Act Clear goals, objectives and timeframes have been developed to achieve this. The organisation will remain in a building phase for the next 12 to 24 months. The complete turnaround of the SABC is likely to take 3-4 years SABC Presentation to Parliament Portfolio Committee of Communication 13 August

13 Programming Chairperson: TV & Radio After the first phase of building the SABC the Board has focused on a review of content policies and processes –diversity –language –regional programming –religion Core programming and policy issues have been or are being addressed –comprehensive programming and scheduling strategy review has been completed –a complete review of commissioning and other procedures and policies is currently underway –a similar review process in PBS radio initiated SABC Presentation to Parliament Portfolio Committee of Communication 13 August

14 Programming Chairperson: TV & Radio Core programming and policy issues have been or are being addressed (continued) –process to establish a content hub underway –review of religious programming policy –language workshop scheduled for November A number of notable programming achievements across both platforms –Health –Education –Investigative reporting –Dramas –Sport

15 SABC Presentation to Parliament Portfolio Committee of Communication 13 August TV

16 Production Industry Highlights The SABC is the largest single investor in the development & growth of the local production industry Nearly three quarters of a billion Rand was spent on local content in the past year R390 million is directly injected in the independent production sector in the last fiscal year Over 143 different production companies have been commissioned 57% of the spend went to production companies with Black ownership SABC Presentation to Parliament Portfolio Committee of Communication 13 August

17 Programming: TV Overview Programming and scheduling strategy review completed This has led to the revamp of our programming approach and delivery across all channels Benefits of changes in schedule will take place over a year Programming highlights –increasing language delivery –adding news and current affairs in various languages –more local content –increasing delivery of public service mandate SABC Presentation to Parliament Portfolio Committee of Communication 13 August

18 TV Content: Key Objectives Contribute to nation building Align budgets to strategy Mandate Costs & Revenues Audience retention across channels Audiences Sound business practice in commissioning Industry Development SABC Presentation to Parliament Portfolio Committee of Communication 13 August

19 TV Content: Approach to Mandate Address wide SA audience and retain leading position Provide a diverse mix of programmes in different languages Comply with local content quotas, Promote Nation building, democracy and development Deliver the mandate in a sustainable way PCBS Channel Complies with its legislated public service obligations whilst optimising its profitability. Promotes the overall ethos and values of the SABC. PBS Channels SABC Presentation to Parliament Portfolio Committee of Communication 13 August

20 TV Content: Channel Positions From youth channel to Youthful PBS SABC Presentation to Parliament Portfolio Committee of Communication 13 August Family Viewing for the Nation Upmarket & Inclusive

21 Programme Commissioning & Acquisition The Corporation is consulting with Independent Producers and other stakeholders to review commissioning procedures Ensure fairness, transparency and accountability Develop long-term planning cycles & strategy for content acquisition Develop SABC’s strategic plan to contribute systematically to empowerment and development in the local production industry Increase flexibility and efficiency in commissioning SABC Presentation to Parliament Portfolio Committee of Communication 13 August

22 SABC Presentation to Parliament Portfolio Committee of Communication 13 August Programming: PBS Radio

23 PBS Radio Strategy Overview SABC’s 11 PBS radio stations provide services to over 90% of South Africans in all of the official languages. The PBS radio stations play a critical role in supporting development in the country, providing information and education and supporting indigenous music and culture. However, if they are to fully realise their public service objectives, the PBS Radio portfolio requires new investment and upgrading in a number of areas A complete process to do this in a systematic and pragmatic way has begun SABC Presentation to Parliament Portfolio Committee of Communication 13 August

24 PBS Radio Strategy Objectives Improve programming and scheduling on PBS station Improve brand recognition of PBS portfolio Extract revenue potential of PBS radio stations SABC Presentation to Parliament Portfolio Committee of Communication 13 August

25 PBS Radio Strategic Focus Areas Standardise on-air schedules across all language stations, to reflect conventional day parts. Increase investment in programme quality (e.g. in drama and education) Improve management and production skills within the portfolio Continue to brand PBS stations as unique and independent entities to the consumer. SABC Presentation to Parliament Portfolio Committee of Communication 13 August

26 SABC Presentation to Parliament Portfolio Committee of Communication 13 August Programming: News

27 News Programming Chairperson (1 of 2) National broadcaster is charged with protecting norms, values and aspirations of nation Reflect the diversity of national character News worthiness & credibility Unlike purely commercial operators we are not purely bottom line driven The Corporation’s news product plays a critical role in keeping the nation informed and encouraging debate SABC Presentation to Parliament Portfolio Committee of Communication 13 August

28 News Programming Chairperson (2 of 2) SABC News is on a path of transforming itself into a world class broadcaster alongside other major international broadcasters. Recent initiatives of the News Renewal process are already beginning to bear fruit Over the course of last year the News Division received thirty-two international awards SABC Africa is now on SABC 2 giving millions of South Africans access to News that was previously inaccessible to them Board has initiated a process to review the news policies SABC Presentation to Parliament Portfolio Committee of Communication 13 August

29 News Renewal Progress (1 of 2) SABC Presentation to Parliament Portfolio Committee of Communication 13 August Morning Live & 20:00 News New Studio Set On-Air Look Elimination of technical errors Leadership & Staffing Issues Progress High=Low=

30 News Renewal Progress (2 of 2) SABC Presentation to Parliament Portfolio Committee of Communication 13 August Improving Editorial Quality Dismantle Bi-media Review Structures and Reduce Bureaucracy Training & Development Marketing Progress High=Low=

31 Policy Review Background In line with our mandate and in the pursuit of excellence an audit and review of editorial and programming policies is under way The initial focus is on developing key values and principles The process will be completed by 30 November 2002 SABC Presentation to Parliament Portfolio Committee of Communication 13 August

32 Policy Review: Scope of Review Editorial Responsibility International Broadcasting Services News, Current Affairs and Information Languages in South African Broadcasting The Arts and Culture Education No fewer than 12 policies will be reviewed and developed. Sports programming Programme Standards Programme Complaints Political and Election Broadcasts Public Service Announcements, and Fundraising and Aid Appeals Advertising Standards and Practices SABC Presentation to Parliament Portfolio Committee of Communication 13 August

33 HR SABC Presentation to Parliament Portfolio Committee of Communication 13 August

34 HR Chairperson Overview New leadership Organogram Performance Management –National Mandate priorities –Growth and Financial Health –Innovation & Customer –Operations and Process Control –People & Success Behaviours Retention Strategy Leadership development Focusing on delivery (top level graph)

35 Audit Committee Chairperson (1 of 2) The organisation remains financially sound and stable, despite tough trading conditions Since October focus has been on developing world class financial systems and processes New auditors have been appointed Internal Audit has been co-sourced Treasury capacity has been significantly bolstered SABC Presentation to Parliament Portfolio Committee of Communication 13 August

36 Going forward, emphasis will be placed on the following: –Financial realignment in accordance with the Act –Ongoing development of world class financial systems and processes –Financial discipline enhanced SABC Presentation to Parliament Portfolio Committee of Communication 13 August Audit Committee Chairperson (2 of 2)

37 Key Financial Objectives SABC Presentation to Parliament Portfolio Committee of Communication 13 August Strategic Financial Planning Financial Process & Internal Control Asset Management Group Risk Management Progress High=Low=

38 Conclusion Over the coming months, our efforts will focus firmly on: –Fully implementing the Act (including corporatisation, structural and financial realignment) –Focusing on improving content –Implementing short and medium term strategies that will ensure the long-term success of the Corporation –Reviewing and amending current policies as necessary Board & management remain committed to improving the Corporation and ensuring that it continues to play an important and relevant role in society We will continue to work with the Parliament and other stakeholders to ensure that this takes place SABC Presentation to Parliament Portfolio Committee of Communication 13 August

39 Appendix SABC Presentation to Parliament Portfolio Committee of Communication 13 August

40 A number of initiatives launched to improve environment and quality of leadership –climate survey –gender & disability initiatives –leadership workshops led by CEO Organisation doing well on overall demographic equity Key challenge remains to strengthen representation in middle management and technical areas SABC Presentation to Parliament Portfolio Committee of Communication 13 August Human Resources

41 Linking Organisational Objectives to Individual Performance SABC Presentation to Parliament Portfolio Committee of Communication 13 August REWARD CAREER PATHING SABC vision, performance dimensions, strategic objectives & performance measures BU/ Divisional strategic objectives, & performance measures Individual KPA’s & KPI’s PERFORMANCE

42 Example of Performance Tool

43 Progress Against Commitments (1 of 2) Significant progress has been made against objectives presented in October. SABC –All internally driven processes completed –Issues on draft Bill being addressed BOP/Channel Africa –Interim management team to be put in place –Options awaiting input and approval from Minister CKI –Feasibility study report completed –Way forward decision to be taken by DoC CorporatisationRealignment of Structure Appointment of leadership team & other key appointments made in line with this new structure Only one senior appointment outstanding Develop 3 Year Strategy 3- year strategies have been developed for all business units and for the corporation Significant organisational learning took place SABC Presentation to Parliament Portfolio Committee of Communication 13 August

44 Progress Against Commitments (2 of 2) All business units have begun implementing strategies Quarterly monitoring process initiated to monitor progress against strategy implementation New Performance Management system to reward delivery in development Implementation of StrategyPolicy Review Separate unit created to deal with policy review and development Sixteen policy areas have been identified to be reviewed and developed Investigate Technology Options A third party has been appointed to assist the Technology division with the development of a technology plan SABC Presentation to Parliament Portfolio Committee of Communication 13 August

45 Selected Key Highlights (1 of 3) Budgeted targets achieved Financial realignment process well underway with the development of a strategic financial model, funding model and a transfer pricing model to be completed within next three months Governance/FinancialEducation School TV provided sustainable and affordable curriculum-based multimedia learning resources in 7 languages Yizo Yizo 2: 80% of viewers surveyed said series made it easier for parents to discuss difficult issues with their children Takalani Sesame extended learning opportunities to pre- schoolers SABC Education won numerous prestigious international and local awards In addition, significant progress has been made in other areas. Number of South Africans without access cut significantly PBS radio stations were brought to nearly 2 million additional South Africans Application lodged with ICASA to bring SABC 1 & SABC 2 to additional 2 million South Africans Universal Access SABC Presentation to Parliament Portfolio Committee of Communication 13 August

46 Selected Key Highlights (2 of 3) African Renaissance & Community Development Appointed as Host Broadcaster for World Summit on Sustainable Development Supported NEPAD via event sponsorship and news coverage Partnered Sowetan and Old Mutual in annual Community Builder of the Year Promoted wider social and community projects through Public Service Announcements using approximately R20 million of airtime The SABC continued to use its radio and TV stations to inform and educate the South African public on issues of health, particularly as these relate to HIV/AIDS and STDS Love Life partnership ongoing Internal prevalence survey launched Public Service Announcements focused on TB Health Skills Development –2,000 staff have gone through training. –Relationships forged with community-based organisations (e.g. Westbury Community Center) Employment Equity –Black staff increased to 58% from 56% –women comprise 40% of total staff (up from 37%) –increased employment with people with disabilities Skills Development and Employment Equity SABC Presentation to Parliament Portfolio Committee of Communication 13 August

47 Programming: TV Overview Scheduling and process Benefits of changes in schedule will take place over a year’s time programming Highlights (cut down) –Education School TV, Yizo Yizo II –Sport Commonwealth Games, ICC World Cup –Drama Generations –Investigative Special Assignment –Other AU Summit, SABC Africa launched on SABC 2, Youth Debate with President SABC Presentation to Parliament Portfolio Committee of Communication 13 August

48 TV Content: Key Objectives Comply with Charter in the Broadcasting Act Comply with Local Content Regulations Increase delivery in key public service areas Contribute to Nation Building Be responsive to the needs of the public Align budgets to strategy Improve cost management efficiency Grow advertising revenue Close gap between audiences and ad revenue Increase non-commercial funding Mandate Costs & Revenues Maintain leadership Grow audience share in different day-parts Cultivate new audiences Retain audiences within the SABC channels Offer audiences choice and variety Audiences Creating opportunities Empowerment Skills development Sound business practice in commissioning International partnerships and profile Industry Development SABC Presentation to Parliament Portfolio Committee of Communication 13 August

49 TV Content: Approach to Public Service Delivery In tune with SABC corporate goals Market driven approach Support societal institutions Support national campaigns, events and days… Address National Priorities South African with a global view In tune with SABC corporate goals Reflect & address diversity across programming Develop shared national consciousness Address diverse audiences/needs Diversity & Nation- building Comply with quotas Contribute to industry development and empowerment Comply with quotas Contribute to industry development and empowerment Local Content As prescribed by license and/or based on commercial objectives Range of genre & public service areas On basis of comprehension & audience availability Promote inclusion and cross-over Language Driven by audience needs and interests / image requirements and license requirements Ensure diverse mix in line with public broadcasting charter and ICASA regulations programming mix PCBS ApproachPBS Approach Mandate Area SABC Presentation to Parliament Portfolio Committee of Communication 13 August

50 PBS Channels - SABC 1 Highlights The channel will increase the use of African languages in dramas current affairss programmes and short news bulletins in Swati & Ndebele in October 2002 childrens ’ programming Increase the social content of dramas this will include the increas of use of educational drama. In addition, Generations will deal with at least four issues of national importance per annum Increasing social reality programming including new local documentary strands commenced in April 2002 Subtitling-dramas in African languages will be subtitled into English Multi-faith programming providing a platform for dialogue about ethics, morals and values which will start in April 2003 Increasing educational offering to support youth development SABC Presentation to Parliament Portfolio Committee of Communication 13 August

51 PBS Channels - SABC 2 Highlights Clear and distinct editorial line –Family values as the common denominator of all programmes, –Strengthening social ties beyond cultural and social divides: unity while acknowledging and reflecting diversity, nation building –Proudly South African, –Responsible, trustworthy, safe and stable Increase in output spread and representation in Sotho, Venda & Tsonga languages –percentage of Sotho and Venda up 4% in current fiscal Maintain and strengthen the channel offering in education, childrens ’, religion and coverage of Parliament SABC Presentation to Parliament Portfolio Committee of Communication 13 August

52 PCBS Channel - SABC 3 Highlights Clear and distinct editorial line (i.e. Current, new informative, insightful, eventful and trendy) Broadcast of high profile local and international events Building on the channel ’s strengths in Comedy and Reality programming Maintain channel ’s excellence in documentary and current affairs Strengthen the channel’s offering of business programming Maintain substantial contribution to formal education Increase quality of local content, entrenching the South African idenitity of the channel SABC Presentation to Parliament Portfolio Committee of Communication 13 August

53 Programming Policy & Procedures Ensure full compliance with mandate and local content quotas Implement strategies to enhance quality, public service delivery and competitiveness across programming Develop complementary scheduling strategies to enhance competitiveness and public service Improve and enhance internal business processes and human capacity to manage programming and scheduling Contribute to economic development, skills development and equity in the local production industry SABC Presentation to Parliament Portfolio Committee of Communication 13 August

54 Summary of Trading Conditions Advertising Market Conditions –Local and international advertising market remains in a slump and negative growth expected in the coming year. –Declining revenue market share in 2001 for SABC Television (3.4%) and Radio (4.5%)* –New competitors continue to erode audience share in TV and radio Economic Conditions –Economic conditions are currently depressed –Although rand in recovery phase currently, it is unlikely to reach early 2001 levels (R7.83 = 1 US Dollar**) –Interest rate increases impact on disposable income of consumers Regulatory Conditions –Market could become more competitive as ICASA reviews secondary market radio licences * May 00/April 01 to May 01/April 02 **1 January 2000 Trading conditions continue to be tough. SABC Presentation to Parliament Portfolio Committee of Communication 13 August


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