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Do I get extra points if they don't understand me? Linking clear communication and knowledge mobilization Speaker: Peter Levesque President, Institute for Knowledge Mobilization Venue: Ottawa City Hall, 110 Laurier Ave W, Councillors Lounge (2nd floor) Knowledge Mobilization Works Ⓡ ©Peter Levesque April 30, 2014
What is Knowledge Mobilization? Why is it important? The crucial role of Plain Language. How to continue the conversation? Our Conversation Today 2April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
A shift in thinking research production & dissemination to knowledge sharing, meaning-making and greater use A recognition that knowing ≠ doing A focus on complex systems What is Knowledge Mobilization? 3April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
A term wrapped up in Jargon 90 different terms used A system under construction A promise of improvement with a short track record What is Knowledge Mobilization? 4April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
Growth of the Research System April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
This growth shifts patterns of sharing 6 Passive push (until 1970s+) Push harder (1990s+) Partner & pull (2000+) Dissemination via traditional journals, conferences Focus on implementation, e.g. performance feedback Linkage & exchange, e.g. joint production 6April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
Lots of smart people trying to improve the use of research to solve difficult problems 7 7April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
Growing recognition that success will mean working together in more complex ways 8 8April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
Knowledge Mobilization is 9 Making what we know READY to be put into SERVICE and ACTION to create new VALUE and BENEFITS. Multiple methods for multiple purposes and audiences Includes – management, transfer, exchange, translation, implementation April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
10 Knowledge Mobilization is Value Creation Now What: Decisions, Directions, Actions So What: Meaning, Analysis, Interpretation What: Data, Information, Description, Stories MULTIPLE INPUTS FROM RESEARCH, PRACTICE, EXPERIENCE, CULTURE Innovation Supporting Infrastructure Initiatives Incentives to Share between Levels Value Creation Programs Policies Priorities Processes Practice Products Perspectives Procedures Possibilities People Skills April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
Growth of everything Good decisions are hard Lives are held in the balance Tragedy of wasted resources Why is Knowledge Mobilization Important? 11April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
Do we have data overload or filter failure? 12April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
13 Access New Yorker: John Caldwell 2000 April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
14 Drowning in communication? Never in human history have we hunted for so much data, information and knowledge. Never in human history have we gathered so much that is useful but not used. Growing feeling of being overfed with data? Data becomes information when it is informative. Information becomes knowledge when we use & learn. April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
Why now? 15 Production – Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone. – This data comes from everywhere: sensors used to gather climate information, posts to social media sites, digital pictures and videos, purchase transaction records, and cell phone GPS signals to name a few. – This data is big data. April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
Over – Consumption? 16 – billion per day worldwide. (2012) – Websites: 624 million (2012) – Users: 2.4 billion (2012) – Mobile: 6.7 billion mobile subscriptions (2012) – Twitter: 175 million tweets daily average (2012) – Facebook: 1 billion users (2012) – Google: 1.2 trillion searches on Google (2012) – YouTube: 4 billion hours/month of video watched (2012) – Youth: spend less time watching TV (60%) and more time online (600%) April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
17 Impact New Yorker: Sam Gross 1991 April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
Richard Heinberg Quote Taking in traumatic information and transforming it into life-affirming action may turn out to be the most advanced and meaningful spiritual practice of our time. 18 April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
Knowledge mobilization as a support for decision making 19 Philip Davies, Is Evidence-Based Government Possible? Jerry Lee Lecture 2004, Washington, DC Evidence ExperienceJudgementResourcesValuesHabitsTraditionsLobbyists Pressure Groups PragmaticsContingencyEmotions Other Factors April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
The problems are complex Solutions require multiple sources of knowledge Specialized language creates barriers to accessing needed people The crucial role of Plain Language 20April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
Core of Value Creation is Conversation 21April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
22 Layman’s Language New Yorker: Dana Fradon 1975 April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
4 Common Obstacles to Research Use: 1.The research question is not pertinent to practice. 2.The research is not timely. 3.The research is not communicated in ways relevant to users. 4.Management pressures trump the use of research- based evidence in decision-making. Source: Allen, P. et al “Commissioning research that is used: the experience of the NHS Service Delivery and Organization Research Development Programme.” Evidence & Policy, 3(1): , as summarized in CHSRF’s Insight and Action, Issue 13, June April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
We need to be creative: In order to create the “ideal” future, you need a lot of ideas from which to choose otherwise the future tends to look like a linear extension of what already exists. Or If you want to know what the future is, be part of its development. (Peter Drucker) 24April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
Plain Language Summaries 25 April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
Cochrane Collaboration 26 April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
Granting Councils 27 April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
Linking Plain Language and Knowledge Mobilization Efforts Canadian Knowledge Mobilization Forum Communities of Practice How to continue the conversation? 28April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
Canadian Knowledge Mobilization Forum 29 Dates set for 2014 – June 9 & 10 in Saskatoon Venues selected until 2020 April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
Knowledge Transfer and Exchange Community of Practice 30 April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
Contact information (613) Fairmont Chateau Laurier 1 Rideau Street, Suite 700 Ottawa, ON, K1N 8S7 31April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque
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