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P URDY C RAWFORD C HAIR IN A BORIGINAL B USINESS S TUDIES.

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Presentation on theme: "P URDY C RAWFORD C HAIR IN A BORIGINAL B USINESS S TUDIES."— Presentation transcript:

1 P URDY C RAWFORD C HAIR IN A BORIGINAL B USINESS S TUDIES

2 Brian Smith National General Manager Purdy Crawford Chair Aboriginal Business Studies C APE B RETON U NIVERSITY

3 Highest final year “excellent” student satisfaction in NS – Maclean’s Magazine Most affordable university tuition in Nova Scotia High level of satisfaction with quality of teaching received compared to other NS universities (CUSC 2011) 10,000 CBU grads living in the Cape Breton Regional Municipality W HAT MAKES CBU SPECIAL ?

4 More than 35 years of developing relationships built on trust. Graduated more than 500 Aboriginal students. Last year 62% of Aboriginal students pursued an MBA (ComEcDev). (33/53) The MBA (CED) – Only degree of its type in the country, offered internationally as well. H ISTORY OF A BORIGINAL B USINESS E DUCATION

5 Research Curriculum Recruitment Mentorship P URDY C RAWFORD C HAIR IN A BORIGINAL B USINESS S TUDIES

6 What are the current Best Practices? What are the Key Success Factors? What barriers and obstacles are Aboriginal businesses and students currently facing? Research will help us to develop models that will help others achieve success! R ESEARCH

7 How many text books focus on Aboriginal business? How many case studies focus on Aboriginal business? Aboriginal students benefit Non-Aboriginal students benefit Aboriginal case writing contest C URRICULUM

8 National recruitment of Aboriginal students to any post- secondary business program Efforts are NOT CBU focused. Career fairs, presentations on why students might want to study business. What can you do with a degree in business? Etc. Encourage HS students to attend business programs & Undergrads to pursue MBA R ECRUITMENT

9 Links Aboriginal high school students with Aboriginal business mentors Explores business concepts through social media and smartphone technology Facilitates collaborative and interactive learning through in-person gatherings Attracts Aboriginal high school students to the study of business I N.B USINESS

10 Application process Letters of reference Selected by scoring system Sign contracts Parental consent Placed in groups & matched with mentors S TUDENTS

11 Aboriginal, relatively young, business background Sign contracts Resource binders Cultural resources Practical resources (ex. conflict resolution) Sample challenges M ENTORS

12 2 conferences (bookend virtual interaction) team building activities campus tour & experience (ex. dining hall) motivational speakers training in social media (including etiquette) cultural components C ONFERENCES

13 Smartphones provided to participants Interaction between mentors & students Lessens feeling of isolation & reality of physical distance Use BBM, Facebook, YouTube, Twitter Bi-weekly challenges facilitated by mentors ex. stock market simulation S OCIAL M EDIA & C HALLENGES

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16 S UCCESS OF THE P ROGRAM Feedback received via exit surveys (year two): 94% of respondents say they gained valuable experience through this mentorship program “They helped me get excited about business.” 100% of respondents would recommend this program to a fellow student “I want other students to have the same great experience I did.”

17 S UCCESS OF THE P ROGRAM * The drop in applications after year one is attributed to a revised application process that required letters of recommendation be included. ApplicantsParticipantsProgram Graduates Grade 12sPursuing Post-Secondary Chose Business Year Year 2130* Year 3106*30Program ongoing Total452 (many have applied multiple times) 58 (some participated both years) 39 (Some completed two years) 18148

18 Did they go on to study business? 39 are graduates of the program 8 completing 2 years 18 of these were in grade are attending post-secondary institutions 8 of these 14 are studying business S UCCESS OF THE P ROGRAM

19 C ONNECT WITH US Web & Blogs: YouTube: Purdy Crawford Facebook: Canadian Aboriginal Business Network


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