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Organizational Culture, Creativity, and Innovation Chapter 14 14-1 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall.

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Presentation on theme: "Organizational Culture, Creativity, and Innovation Chapter 14 14-1 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall."— Presentation transcript:

1 Organizational Culture, Creativity, and Innovation Chapter Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

2 Learning Objectives 1.Define organizational culture, and identify its core characteristics and the various functions it serves in organizations. 2.Describe the four forms of organizational culture specified by the competing values framework. 3.Explain the factors responsible for creating and transmitting organizational culture, as well as those for making it change Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

3 Learning Objectives 4.Define creativity and describe the basic components of individual and team creativity. 5.Describe various approaches to promoting creativity in organizations. 6.Identify the basic forms and targets of innovation and the stages of the innovation process Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

4 Organizational Culture A cognitive framework consisting of attitudes, values, behavioral norms, and expectations shared by organization members 14-4 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

5 Organizational Culture’s Role 14-5 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

6 Organizational Culture Forms 14-6 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

7 Transmitting Organizational Culture  Symbols  Slogans  Stories  Jargon  Ceremonies  Statements of principle 14-7 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

8 How Organizational Culture Changes  Composition of workforce  Mergers and acquisitions  Strategic cultural change  Responding to the Internet 14-8 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

9 Creativity Components 14-9 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

10 Creativity-Relevant Skills  Break mental sets and take new perspectives  Understand complexities  Keep options open and avoid premature judgments  Follow creativity heuristics  Use productive forgetting Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

11 Creativity Process Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

12 Training People to Be Creative  Encourage openness to new ideas  Take time to understand problem  Promote divergent thinking Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

13 Developing Creative Work Environments  Provide autonomy  Provide exposure to other creative people  Allow ideas to cross-pollinate  Make jobs intrinsically interesting Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

14 Developing Creative Work Environments  Set own creative goals  Support creativity at high organizational levels  Have fun!  Promote diversity Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 14-14

15 Innovation Targets  Product  Service  Process  Marketing Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall  Supply chain  Business model  Organizational

16 Organizational Innovation Process Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

17 This work is protected by United States copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. Dissemination or sale of any part of this work (including on the World Wide Web) will destroy the integrity of the work and is not permitted. The work and materials from it should never be made available to students except by instructors using the accompanying text in their classes. All recipients of this work are expected to abide by these restrictions and to honor the intended pedagogical purposes and the needs of other instructors who rely on these materials. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 14-17


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