Presentation is loading. Please wait.

Presentation is loading. Please wait.

SOLEIA An Intelligent sole to improve your performances! Mohammad Zarad – Chief Manager/finances Camille Esneau – Coordinator Clémence Davroux – Patent.

Similar presentations


Presentation on theme: "SOLEIA An Intelligent sole to improve your performances! Mohammad Zarad – Chief Manager/finances Camille Esneau – Coordinator Clémence Davroux – Patent."— Presentation transcript:

1 SOLEIA An Intelligent sole to improve your performances! Mohammad Zarad – Chief Manager/finances Camille Esneau – Coordinator Clémence Davroux – Patent law/finances Manager Paulina Dębek – Marketing Manager Simone Schiappacasse – Chief of Technical Office

2 School on Science and management for Scientists and Engineers 2014 Soleia Tech Who are we? Motion analysisPerformanceSportsMedicine

3 School on Science and management for Scientists and Engineers 2014 Soleia Soles Balance Kcal Performance Pressure Weight bearing Distance Temperature & humidity Temperature & humidity Social What do we do?

4 School on Science and management for Scientists and Engineers 2014  Our Vision: Together, we are committed to an outstanding service, closeness to the customers, innovation and adaptability  Our Mission: SOLAIA Corp supports individuals and organizations in sport life. Quality, performance and results We are dedicated to offer the most of technologies at the cheapest price. Our objective

5 School on Science and management for Scientists and Engineers 2014 Our product Force Sensor Force Sensor PiezoEletric Generator PiezoEletric Generator Battery Logic and BLE MicroSD

6 School on Science and management for Scientists and Engineers 2014 How it works Force Sensor Force Sensor Temperature Sensor Temperature Sensor Humididity Sensor Humididity Sensor Logic and BLE Battery Energy Harvesting Receiver device

7 School on Science and management for Scientists and Engineers 2014 Energy Harvesting The piezoeletric generator will transform the mechanical power in eletricity

8 School on Science and management for Scientists and Engineers 2014 Business Plan Piezoelectric generator Manufacturing Packaging Storage Boat (1000 €/container)

9 School on Science and management for Scientists and Engineers 2014 Fund raising Fund raising: Bank loan Business angel Venture capital (VC) Crowdfunding (kickstarter,indiegogo) Join Venture with other company

10 School on Science and management for Scientists and Engineers 2014 Technical Parts (Costs) MaterialPrice /Unit* Force sensor2.9 (x4) Piezoelectric Generator7.27 Energy3,43 Flexible battery – 600 mA/h2,52 Bluetooth plus Logic1,85 Electronics (other)1,85 Various Electronics1,5 Membrane0,01278 TempHumidity Sensor2,90360 Total product costs31.08 € * Quotation for 1000 pieces

11 School on Science and management for Scientists and Engineers 2014 Patent costs OHMI: Office de l’Harmonisation dans le marché intérieur EPO: European Patent Office

12 School on Science and management for Scientists and Engineers 2014 Intellectual properties  Eligible for a patent protection Marketable product with a new functioning process  European patent for the final product Title: « Sole having sensor system with self powered battery and a process to collect information »  European protection Trademark: brand name Soleia Tech + Logo Design of the sole

13 School on Science and management for Scientists and Engineers 2014 Competitor analysis Soleia SolesNike+ iPod SensorADIDAS miCoachMoticon PRICE 90€ 30€ + 100€ (shoes) = 130€ 65€ + 100€ (shoe) = 165€ Unknown DATE OF RELEASE TO THE MARKET 2016200920082013 FOR WHO?All sports with shoesRunningRunning and footballSport and rehabilitation TYPE OF THE PRODUCT SoleSensor Sole WHAT I NEED IN ADDITION? smartphone (each) internet (GPS) connection software iPod/iPhone/Nike+ device special shoes internet connection (GPS) Software internet connection (GPS) special shoes software smartphone Internet (GPS) software SENDING INFORMATION TO THE DEVICE Wireless BATTERY 18 hours of autonomy Mechanical powering 1000 hours +Replaceable batteryRechargeable battery

14 School on Science and management for Scientists and Engineers 2014 Competitor analysis FUNCTIONS SOLEIA NikeAdidasMoticon Duration of the activity (time) yes ? Pace yes ? Distance yes ? Calories burned yes no? Balance yesno ? Average speed yesnoyes? Maximum speed yesnoyes?

15 School on Science and management for Scientists and Engineers 2014 SWOT analysis STRENGHTS: long-life battery multiplicity of use good quality good price STRENGHTS: long-life battery multiplicity of use good quality good price OPPORTUNITIES: trend: healthy lifestyle wide possibilities  sell to someone or create together a common market OPPORTUNITIES: trend: healthy lifestyle wide possibilities  sell to someone or create together a common market WEAKNESSES: strong competition financing poor experience in business WEAKNESSES: strong competition financing poor experience in business THREATS: increased marketing competition a new generation of products cheaper alternatives THREATS: increased marketing competition a new generation of products cheaper alternatives

16 School on Science and management for Scientists and Engineers 2014 Marketing Strategy Short term objective: Product development Launching Get known by the customer Long term objective Wearable technology market, R&D Professionnal and medical use Crowdfunding Advertising

17 School on Science and management for Scientists and Engineers 2014 Powerful advertising -Organized events: -Munchen Marathon (Germany) -Herculis International Athletism meeting (Monaco) -Color run (Belgium) -Pari roller (Paris) -Internet -Sport and technology websites (Wired) -Youtube -Crowdfunding platform -Magazine -Glamour, Men’s Health

18 School on Science and management for Scientists and Engineers 2014 Customer targeting Target marketCustomers needProduct Casual sports Middle Class Europe Simple device to assess the improvement Healthy lifestyle 1 sole Phone app Every type of sport Professionnal sport and strategy Precise assessment of the repartition of the weight Precise pressure sensors 2 sole Medical helpRehabilitation assessment Why focus on casual sportsmen ?

19 School on Science and management for Scientists and Engineers 2014 Marketing Plan Where can I buy it? Everywhere! Website (www.solaia.com) Sport-shops (Decathlon) Supermarkets (Walmart) Big competitors BUT… competitive price! Mass penetration strategy Longterm

20 School on Science and management for Scientists and Engineers 2014 Conclusion Novel product complete with a application, Lower price Self recharging 3 different kind of warranty: patent, trademark and design

21 Acknowledgements Acknowlegdements Mario AGOSTINO ROCCA Sandrine LACOMBE Nicolas RABASSO Ivan COSTE MANIÈRE Ryszard NASKRĘCKI Dorota PIONTEK Dirk SCHANZENBACH Giorgio MUSSO

22 School on Science and management for Scientists and Engineers 2014 First year schedule IdeaProduct launch

23 School on Science and management for Scientists and Engineers 2014 Technical Part What are really soleia soles? Force-Sensor PiezoEletric Generator Flexible Battery Eletronic Sensor distribtion Piezoelectric generator  virtually infinite power

24 School on Science and management for Scientists and Engineers 2014 finance How much the final ppatentt is going to cost us? OHMI: Office de l’Harmonisation dans le marché intérieur EPO: European Patent Office

25 School on Science and management for Scientists and Engineers 2014 Technical parts  Force sensor  TempHumidity Sensor  Piezoeletric Generator  Energy Harvesting Chip  Battery  Water resistant and breathable material  Logic and comm. (Bluetooth)

26 The idea: Intelligent soles Technical part: The sole The app Competitor analysis Marketing SWOT Market analysis Finance How are we better than our competiti tor? Who are we going to sell it to ? How much are the technical part going to cost Can we respond to our weaknesses ? The business plan Manufacturing

27 School on Science and management for Scientists and Engineers 2014 Soleia Tech Our objective: We aim to contribute to the improvement of sports performance and rehabilitation by having a better understanding of movement. Who are we? SOLEIA develops and distributes soles products for motion analysis in sport and medicine.


Download ppt "SOLEIA An Intelligent sole to improve your performances! Mohammad Zarad – Chief Manager/finances Camille Esneau – Coordinator Clémence Davroux – Patent."

Similar presentations


Ads by Google