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♣ National Socio-Spiritual Multi-lingual Television Channel ♣ Reaching 72 countries through Web TV service ♣ Serving niche market of specific genre ♣

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Presentation on theme: "♣ National Socio-Spiritual Multi-lingual Television Channel ♣ Reaching 72 countries through Web TV service ♣ Serving niche market of specific genre ♣"— Presentation transcript:

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2 ♣ National Socio-Spiritual Multi-lingual Television Channel ♣ Reaching 72 countries through Web TV service ♣ Serving niche market of specific genre ♣ Presently operating in two south Indian languages - Kannada and Tamil ♣ Focusing to deliver social well being and informative programme ♣ Providing enlightened entertainment in the modern context

3 Sri Sankara is catering entire Karnataka and Tamil Nadu market. Apart from these, the coverage has extended to part of Kerala, Andhra Pradesh, Ahmadabad, Kanpur, Shimla, Kashmir, Maharashtra, Rajasthan, Gujarat, Uttar Pradesh, Jharkhand, New Delhi and the count is increasing. Apart from this, the presence all over India through Tata Sky and Videocon D.T.H (850) ensures coverage to the right target segment

4 ♣ Sri Sankara is the only channel offering Live Web TV service and made its availability to all the viewers living across the globe (http://www.srisankaratv.net/web_tv.html)http://www.srisankaratv.net/web_tv.html ♣ This unique feature of our Web TV service gives an opportunity for our Web TV viewers to post online comment. ♣ Google report analysis estimates the huge viewership of Web TV Service from various part of the globe.

5 Contd…. AVATHAR MAHOTSAVA Grand celebrations of 75 th Avathara Mahotsav of Sri Kanchi Jayendra Saraswathi Swamigal took place at Tirupathi, Mumbai, Kumbakonam, Goa, Chennai, Delhi, Varanasi, Vijayavada, Bangalore, Selam and Kolkatta SHRAVANA MANGALA 85 hours LIVE of the birthday celebrations of Sathya Sai Baba

6 48 hours LIVE from ISKCON Contd…. JANMASHTAMI CELEBRATIONS SHASHTYABDAPOORTI MAHOTSAVA Jagadguru Shankaracharya Sri Sri Bharati Tirtha Mahaswamiji MYSORE DASARA 10 days of grand celebrations at Mysore

7 Sri Kanchi Mahaperiyava Mani Mandapam Orikkai Contd…. MAHAKUMBABHISHEKAM PRIVATE DURBAR POOJA Mysore Dasara MAHASHIVARATRI Sri Sringeri Mutt, Shankarapura

8 Isha Foundation Coimbatore NIGHTLONG SATSANG VISHWA KANNADA SAMMELANA Belgaum WORLD SANSKRIT BOOK FAIR Bengaluru Lot more in the pipeline from glorious days to come..

9 The channel penetration is 100 % across Karnataka.

10 The channel penetration is 100 % also across Tamilnadu

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13 Divine beginning of every home along with rising sun with enchanting hymns and divine visuals The feel of melody to touch the soul in the form of hymns and praises chanted in unison by many where a deity is referred by 1,000 or more different names Contd…. Important religious happenings around different localities and announcement of the ‘panchangam’ for the day in a tabulated form.

14 Another step to uphold the traditional education system of our country. This brings sermon of renowned Guru with the blend of ethics and moral values to young minds. To enlighten and nourish growing buds by encouraging them to get deep into the knowledge of our cultural heritage and moral values through this quiz programme. Blissful experience to our viewers by presenting pilgrimage of ancient temples covering details of origin, beauty of sculptures, spiritual existence and its importance Contd….

15 An opportunity for our viewers to ask for their choice of spiritual visuals and feel the devotion brimming in the heart of every spectator. Aiding our viewers with useful information about making their own beautiful home they always dreamt for. Gold is another name of beauty, wealth and asset. We present essential information to those high profile viewers who are keen to make wise decision in buying gold.

16 “Bhajan Samrat” – 'Bhajan Samraat is a unique talent hunt show for Bhajan Groups. It is a divine journey in search of the best Bhajan group in South India and the winning Bhajan group will be titled as Bhajan Samraat with reward of cash prize Rs.10,00,000/- This is a very popular show of Sri Sankara created big buzz overall. After series of auditions, prelims and quarter finals, now Bhajan Samraat has taken the step of Semi finals with 8 best teams fairely judged by prominent musicians Smt. Somyaji & Smt Kusumaji. Programme is on air from 1 December 2011 and running successfully Thursday & Friday 07:00 PM – 08:00 PM

17 SOURCE: TAM RESEARCH TG: CS ABC 35+ PERIOD : 6 MONTHS(1 AUG 11– 31 JAN 12) MARKET:KARNATAKA

18 SOURCE: TAM RESEARCH TG: CS ABC 35+ PERIOD : 6 MONTHS(1 AUG 11– 31 JAN 12) MARKET:TAMILNADU GRP

19 SOURCE: TAM RESEARCH TG: CS ABC 35+ PERIOD : 6 MONTHS(1 AUG 11– 31 JAN 12) MARKET:KARNATAKA & TAMILNADU GRP

20 SOURCE: TAM RESEARCH - GRP TG: CS ABC 35+ PERIOD : 6 MONTHS(1 AUG 11– 31 JAN 12) MARKET:KARNATAKA & TAMILNADU

21  Innovative Content  Quality Service  Informative message  Culture uplift  Widen Viewership  Enhance channel position  Retain leading position in spiritual platform in South Region  Elite benefits to clients

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