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1 Annual Conference of Funded Researchers, IMTFI, University of California, Irvine, 4-6 December 2012 Evolving Participatory Relationships for Uplifting.

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Presentation on theme: "1 Annual Conference of Funded Researchers, IMTFI, University of California, Irvine, 4-6 December 2012 Evolving Participatory Relationships for Uplifting."— Presentation transcript:

1 1 Annual Conference of Funded Researchers, IMTFI, University of California, Irvine, 4-6 December 2012 Evolving Participatory Relationships for Uplifting the Urban Poor Pullers: Next Step Forward Mani Arul Nandhi University of Delhi New Delhi, India & Deepti, K.c Centre for Microfinance Chennai Chennai

2 Pedalling with rickshaw pullers for banking them. Route Map Context ~ 90 % HAVE NO ADDRESS PROOF in Delhi 49 – 53 % no ID at place of origin → Barrier to KYC Compliance 66% of pullers evinced interest in getting a bank account (Nandhi,2010) 95% SAVE INFORMALLY (Nandhi, 2010) 31% save with money guard 55 % save on person RICKSHAW PULLERS ARE HOMELESS MIGRANTS Large marginalised group in Delhi Bankable but left out by banks Context Research Objective and Planned Strategy Ground Reality 2

3 1.Unorthodox Method = Social Activism + Experimental Research 2.Unique Identification (UID) AADHAR Cards By The Indian Government 3.Research strategy: 4.Pullers’ willingness to participate = Evidence of Hand-holding Support In Opening Bank Accounts and UID AADHAR cards 1 st level Social Mobilisation 2 nd level Obtaining the UID AADHAR card 3 rd level Linking with Mobile Banking Account 3 Introduction to the Study

4 Pullers Wait and Watch Where the Track leads to… DOES THE PASSAGE HAS A LIGHT AT THE END? 4

5 When Banks, Government do not bother about us, why should we? Who are we? Why should they believe us? Why should they trust us? We are ‘strangers’ with a purpose? 5

6 Willingness to be Banked !!! Demonstration of Opening Bank Accounts 6

7 Change in Field Strategy Track # 1 – Linking with SBI-EKO Mobile Banking Pushing the Cart to Move EKO SOCIAL ACTIVIST CONTINUOUS LIAISION WITH EKO TO GET ACCOUNTS ACTIVATION 7 AVERAGE TIME = 6 DAYS ACCOUNT LINKAGE 3 RD -8 TH SEP, 2012 NORMAL TIME = 15 DAYS ACTUAL TIME = 61 DAYS ACCOUNT ACTIVATION TIME FAILED TRANSACTION TECHNICAL GLITCH FIRST DEPOSIT ON 59 TH DAY

8 Mobile Bank Saving A/c CSP EKO (BC) TSP Bank Brand 1.MINIMAL KYC NORMS 2.Pullers own mobile phone. 1.LACK TRAINING 2.LACK PRO- POOR TRAINING, SENSITIVITY. 3. FOCUS/TIME FOR SAVING PRODUCT CUSTOMERS IS WEAK. 1.ON THE SPOT CSP TRAINING. 2.MESSAGE IN ENGLISH 3.SERVER PROBLEMS 4. BACK END OPERATION OF EKO LAID BACK 5.LIMITED TRANSACTION POINTS IN DELHI OR NONE IN VILLAGE DELAYS IN KYC VERIFICATION AND SYNCHRONIS ATION WITH CBS PLATFORM Ground Reality Bank Led Mobile Banking (Saving Account) Rail wobbles on?!! 8

9 CSP EKO SBI Account Activation CUSTOMER Ground Reality 9

10 Change in Field Strategy Track # 2 – Linking with ICICI-EKO Mobile Banking 10 OUTCOME OF MOBILE LINKAGE WITHOUT KYC NORMS MOBILE BANKED PULLERS ‘I want to save but in a counter on way to work’ ‘BC counter does not look like a bank branch’ BASIC SAVINGS A/C - A/C OPENING & ACTIVATION SAME DAY - 3 DEPOSIT SAME DAY - WEEK LATER ONE DEPOSIT. PERIOD 10 DAYS AFTER POST PURCHASE ANXIETY AND DITHERING TO DEPOSIT

11 Outcome of Social Mobilization of Pullers Number of pullers enlisted = 75 Number finalized = 30 Tentative number in village or busy with pedaling or waiting and watching = 45 11

12 BC (EKO) COUNTER IMPRES SIVE ?? BANK !!!! Post Purchase Anxiety of Mobile Banked Pullers… BANK BRANCH 12 NO TRANSACTION CHARGES WITH ATM CARDS WHY TRANSACTION CHARGES & NO ATM CARDS?

13 WHICH WAY PENDULUM SWUNG 10 DAYS AFTER ? Saving in Mobile banking account or Habitual Savings Mode ? 13 CONCERNS 1.MONEY FOR BASIC NEEDS 2.GOING HOME 3.REMITTED MONEY 4.REPAY DEBT 5.NO TIME FROM WORK TO DEPOSIT P BEHAVIOUR SO, I PREFER TO STORE WITH ‘TEKEDAR’ OR KEEP MONEY WITH SELF (CONVENIENT) DEPOSIT LATER IN MOBILE ACCOUNT

14 Post Purchase Anxiety – any plausible triggers? Which Way the Scales Tilt now? MOBILE BANKING SAVING WITH ‘TEKEDAR’ OR WITH SELF NO CHARGES DOORSTEP TIME TESTED TRANSACTION CHARGES EKO COUNTER FAR KNOWN BRAND, UNKNOWN SUB- AGENT On the Spot ‘Pullers’ Mobile Bank’ ‘TEKEDAR’ (CONTRACTOR) DEPOSIT COLLECTOR 14

15 Gaps in A/c Activation; & Pullers’ Expectations from Bank account. Opening Mobile Banking A/c Time versus Trust in getting a Bank account. Pullers’ Need to Earn Fast & Quick due to Uncertain and Varying Migratory Period * BANKING THE UNBANKED PULLERS. Initiative in mobilizing pullers So far, It’s a Merry Go Around in our route… 15

16 Enrolment Introducer AADHAR NUMBER MANI enrolled ON 6 TH SEPT PI -MANI’S AADHAR # 15 TH OCTOBER 12 UID PAPER WORK ON 26 TH OCT,12 CERTIFICATE FROM MANI’S INSTITUION 8 TH NOVEMBER 12 CERTIFICATE SENT ON 9 TH NOVEMBER STATUS YET TO BE RECEIVED! Change in Field Strategy Track # 3 Getting the Pullers’ AADHAR Identity enabled 16

17 Mobilisation Stage BankingUID REGROUP REMOTIVATE c….. d….. a. AIM FOR BANK A/C POST UID cards c. d. a. b. c. d. The Race to Bank the pullers is to continue………..and gaps to be filled and challenges to be understood

18 Banking the unbanked puller is like ?!! Next step is to get bank accounts after AADHAR cards Then, to track the financial behaviour, challenges … PULLER SAVING BANK ACCOUNTS 18

19 Banking the unbanked, is like pushing the mountains. PULLERS BC BANKS


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