5There is speed, sure, but no direction.” Energy!”A group without goals is like a herd of mustangs galloping on a prairie.There is speed, sure, but no direction.”Erkki Tikkanen, a well-known Finnish manager, to the personnel of Labsystems Ltd., after having been called in to save this corporation from a crisis
6(Strategic) Management Direction !It is about directing the resourcesto direct, there has to be a directionresource= a potential that can be usedcan be used, but is not necessarily used effectivelya direction, where to? To the future!But future is in the mind of the beholderkey concept: visioning, and sharing a common vision
7Knowledge and skills ! Group synergy A work group, in a synergic phase produces new, creative solutions in a positive manner: the members enjoy being synergicsynergic processes make tacit knowledge and tacit skills to surface
8Vision has been internalized. Commitment !”I accept this goal or task and I will give my best to help to fulfill it.”Vision has been internalized.
9For this, a good strategy and enthusiastic communications are needed! Conclusion:When skilled and knowing people are getting motivated, the organization should be able to direct the surfacing energy to a desired direction.For this, a good strategy and enthusiastic communications are needed!
10Rowley’s and Roevens’ model of a ”good chaos” Elements, again ...Aberg’s pizzaThe Functions of Corporate CommunicationsCorporate Communications and Strategic ManagementCommunication and ChangeAberg’s kiteRowley’s and Roevens’ model of a ”good chaos”
12MANI- FESTAT- ION OF VISION Åberg’s KiteLEGITI- MACYMANI- FESTAT- ION OF VISIONSCAN- NINGCOM- MUNI- CAT- ING CHAN- GEBUSINESS IDEA, MISSIONC O M M U N I C A T I O NCORPORATE CULTURESTRATEGYGROUP AND TEAM GOALSGROUP DYNAMICSINDIVIDUAL DYNAMICSTASKS
13A dynamic model of organizational change Revolution: VISIONBalanceEnhancePerturbTask centered changeControlChaosExciteAttractTransformationEvolution: VALUESRobin M. Rowley & Joseph J. Roevens:Organize with Chaos. Lint 1996