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AgeForce – a successful link between library and senior citizens AgeForce.dk -a meeting place in real and virtual life for senior citizens Presented at.

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Presentation on theme: "AgeForce – a successful link between library and senior citizens AgeForce.dk -a meeting place in real and virtual life for senior citizens Presented at."— Presentation transcript:

1 AgeForce – a successful link between library and senior citizens AgeForce.dk -a meeting place in real and virtual life for senior citizens Presented at 76th IFLA General Conference and Assembly, The Public Libraries Section, Satellitconference, Malmö Aug Building strong communities; unleashing the potential of libraries to build community capacity, engagement and identity by Anne Kathrine Skibelund Library consultant, Dep. of Development Roskilde Libraries Denmark

2 AgeForce – a successful link between library and senior citizens What is AgeForce.dk? How was AgeForce.dk developed? How was AgeForce.dk marketed? How about the future?

3 AgeForce – a successful link between library and senior citizens A senior network for meaningful flexible communities - for virtual and real life relationships

4 AgeForce – a successful link between library and senior citizens A user driven network –developed by Roskilde Libraries in close dialogue with senior citizens –funded by the Danish Agency for Libraries and Media –developed parallel with EU partnership LL4S

5 AgeForce – a successful link between library and senior citizens AgeForce in vitual life: A simple and secure kind of facebook –No mail-adress is seen –No fees –No advertising –Only for 50+ –With facilities: groups, blogs, news, bulletin board …

6 AgeForce – a successful link between library and senior citizens AgeForce.dk in real life Groups of individuals can meet –In their local vicinity –At local library’ premisses … or where they arrange to meet

7 AgeForce – a successful link between library and senior citizens AgeForce.dk - developed locally in Roskilde - now used nationwide

8 AgeForce – a successful link between library and senior citizens AgeForce was developed user driven from the begining It all started with a dialogue meeting with more that 100 potential senior citizens

9 AgeForce – a successful link between library and senior citizens - and at workshops testing network ideas and site -

10 AgeForce – a successful link between library and senior citizens Marketing strategy - AgeForce is marketed in close cooperation with users - Marketing / PR started locally - Continued nationwide

11 AgeForce – a successful link between library and senior citizens AgeForce in Danish media! 27. Dec on National TVnews resulted in 2000 new members

12 AgeForce – a successful link between library and senior citizens ”Timetable” –March money granted –Aug – first user meeting –Jan – the site AgeForce.dk opened –Aug – 500 users > first National article –Nov – in Danish Radio > 1600 users –Dec – in Danish National TV > 3800 users –Now – app users interest groups

13 AgeForce – a successful link between library and senior citizens AgeForce.dk

14 AgeForce – a successful link between library and senior citizens AgeForce – your new home?

15 AgeForce – a successful link between library and senior citizens Blogging made easy

16 AgeForce – a successful link between library and senior citizens Groups

17 AgeForce – a successful link between library and senior citizens - sikkert og enkelt netværk for ældre Potentialities of AgeForce for the library Offering seniors a Democratic, neutral drop-in café Gets an extra platform to brand the library facilities and competences The library web is visible and known to citizens not able to come to the physical library 50+ competences is an extra resource in the library activities and development Make citizens more competent digital citizens

18 AgeForce – a successful link between library and senior citizens The Future of AgeForce.dk: New national funding EURO 3 new Danish library partners With focus on. – Physical meeting place in libraries –Eductional and marketing materials –Dialogue between libraries and citizens

19 AgeForce – a successful link between library and senior citizens Thank you for listening!!!


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