Presentation on theme: "PROVIDING QUALITY SERVICE Teri Ridler Hands On Leadership."— Presentation transcript:
PROVIDING QUALITY SERVICE Teri Ridler Hands On Leadership
The Customer Wheel Know Your Products Know Your Customer What are Your Customers’ Expectations about Your Products
Your Products Tangible Item Intangible Service Perception = 100% Reality Ripple Effect: 1 person tells 10 people about your product – those 10 people tell 6 people each – 60 people have now formed an opinion about your company’s product!
Brand Expectations: Advertisements (words) Media (pictures) Word of Mouth (experiences) Price (perceived value)
The Customer Internal Customers: Inside your Company External Customers: Outside your Company What are their Expectations? People who’s expectations are not met, will tell 9 – 10 people! Misery loves company!
Influences: Demographic background Education Financial Status Family Size Past Experiences Other?
Expectations Courteous Staff Correct Information Concern for the Individual