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SO HOW CAN THIS RESEARCH INCREASE MY REVENUE?. Lets Look at Some Facts? 95% of People tune in to radio 68% of them for more than 2 hours High listening.

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Presentation on theme: "SO HOW CAN THIS RESEARCH INCREASE MY REVENUE?. Lets Look at Some Facts? 95% of People tune in to radio 68% of them for more than 2 hours High listening."— Presentation transcript:

1 SO HOW CAN THIS RESEARCH INCREASE MY REVENUE?

2 Lets Look at Some Facts? 95% of People tune in to radio 68% of them for more than 2 hours High listening at home, at work, in the car, it’s everywhere 84% listen at the same time every day 8 times more people use Radio to get news than newspapers 71% of them say it alleviates stress in the car

3 That’s all great but what about..

4 1950s-1980s-Interruption 1990s-Entertainment 2000s-Engagement 2010s-Dialogue Advertising: From Interruption to Dialogue

5 So we need more than just audience numbers to command greater share!!

6 Trust Trust is Key to all advertisers They want their message to be delivered by a source that the consumer trusts Hence word of mouth is always the most trusted Survey shows 90% of respondents think “Radio is a trustworthy medium” It is an information source at 69% and keeps me company at 56% show radio as a friend

7 Interaction – Have you ever done any of the following? Phoned a Radio Station 40% Sent an to a station32% Sent an SMS to a station60% Visited a station website66% Entered a competition 37% Viewed a Station Facebook Page32% Visited a station website to get competition information43%

8 Interaction/ Call to Action Have you ever done any of the following based on what you heard on radio? Struck up a conversation77% Visited a specific website52% Bought Something24% Visited a specific shop25% Visited a specific restaurant20% Supported a charity33%

9 Interaction – Online/ Mobile Which of the following online services would you use while listening to the radio at home? Facebook69% 77% Internet Browsing85%

10 Interaction – Online/ Mobile Which of the following online services would you use while listening to the radio on the way to work/ school or college? Facebook64% 62% Internet Browsing62%

11 Interaction – Online/ Mobile Which of the following online services would you use while listening to the radio at work/ school or college? Facebook43% 76% Internet Browsing79%

12 While listening at home how often would you visit a specific web location based on hearing something on the radio?? Daily30% Weekly59%

13 While listening commuting from work school or college how often would you visit a specific web location based on hearing something on the radio?? Daily36% Weekly63%

14 While listening at work school or college how often would you visit a specific web location based on hearing something on the radio?? Daily26% Weekly56%

15 So what does this mean? Radio is a complimentary medium Radio is a very interactive medium Radio is a trusted medium Radio is a point of sale medium for online users Increasingly advertisers are moving back offline to promote their online offering and Radio is best positioned to take this money

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17 Thought for the day #radioplayer#radioplayer is smart collaboration by a traditional medium - all boats will rise in the tide.

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