1. FILNAVN - HEJ HEJ Danish Agricultural Media

2. FILNAVN - HEJ HEJ Danish Agricultural Media Statistics

3. FILNAVN - HEJ HEJ Danish Agricultural Media Statistics Unique visitors Pageviews

4. FILNAVN - HEJ HEJ Danish Agricultural Media Statistics Unique visitors Pageviews 09.2008 03.2009 09.2008 03.2009

5. FILNAVN - HEJ HEJ Danish Agricultural Media Statistics Unique visitors Pageviews 09.2008 03.2009 09.2008 03.2009 landmandsportalen.dk 22.000 25.000 1.100.000 1.100.000 landmandsportalen.dk 22.000 25.000 1.100.000 1.100.000

6. FILNAVN - HEJ HEJ Danish Agricultural Media Statistics Unique visitors Pageviews 09.2008 03.2009 09.2008 03.2009 landmandsportalen.dk 22.000 25.000 1.100.000 1.100.000 landmandsportalen.dk 22.000 25.000 1.100.000 1.100.000 landbrugsavisen.dk 73.000 81.000 820.000 1.000.000 landbrugsavisen.dk 73.000 81.000 820.000 1.000.000

7. FILNAVN - HEJ HEJ Danish Agricultural Media Statistics Unique visitors Pageviews 09.2008 03.2009 09.2008 03.2009 landmandsportalen.dk 22.000 25.000 1.100.000 1.100.000 landmandsportalen.dk 22.000 25.000 1.100.000 1.100.000 landbrugsavisen.dk 73.000 81.000 820.000 1.000.000 landbrugsavisen.dk 73.000 81.000 820.000 1.000.000 traktortech.dk 17.000 18.000 600.000 650.000 traktortech.dk 17.000 18.000 600.000 650.000

8. FILNAVN - HEJ HEJ Danish Agricultural Media Statistics Unique visitors Pageviews 09.2008 03.2009 09.2008 03.2009 landmandsportalen.dk 22.000 25.000 1.100.000 1.100.000 landmandsportalen.dk 22.000 25.000 1.100.000 1.100.000 landbrugsavisen.dk 73.000 81.000 820.000 1.000.000 landbrugsavisen.dk 73.000 81.000 820.000 1.000.000 traktortech.dk 17.000 18.000 600.000 650.000 traktortech.dk 17.000 18.000 600.000 650.000 dlmedier.dk November 2008 2.000 5.000 dlmedier.dk November 2008 2.000 5.000

9. FILNAVN - HEJ HEJ Danish Agricultural Media Statistics Unique visitors Pageviews 09.2008 03.2009 09.2008 03.2009 landmandsportalen.dk 22.000 25.000 1.100.000 1.100.000 landmandsportalen.dk 22.000 25.000 1.100.000 1.100.000 landbrugsavisen.dk* 73.000 81.000 820.000 1.000.000 landbrugsavisen.dk* 73.000 81.000 820.000 1.000.000 traktortech.dk 17.000 18.000 600.000 650.000 traktortech.dk 17.000 18.000 600.000 650.000 dlmedier.dk November 2008 2.000 5.000 dlmedier.dk November 2008 2.000 5.000 * Newsletter 13.500 14.000

10. FILNAVN - HEJ HEJ Danish Agricultural Media Redesign traktortech.dk

11. FILNAVN - HEJ HEJ Danish Agricultural Media Redesign traktortech.dk Homepage in the air November 2006

12. FILNAVN - HEJ HEJ Danish Agricultural Media Redesign traktortech.dk Homepage in the air November 2006 Printed magazine January 2008

13. FILNAVN - HEJ HEJ Danish Agricultural Media Redesign traktortech.dk Homepage in the air November 2006 Printed magazineJanuary 2008 Homepage redesign September 2008

14. FILNAVN - HEJ HEJ Danish Agricultural Media Redesign traktortech.dk Homepage in the air November 2006 Printed magazine January 2008 Homepage redesign September 2008 Design-->More bright and calm Design-->More bright and calm

15. FILNAVN - HEJ HEJ Danish Agricultural Media Redesign traktortech.dk Homepage in the air November 2006 Printed magazine January 2008 Homepage redesign September 2008 Design-->More bright and calm Design-->More bright and calm Forum -->1 --> 2 Forum -->1 --> 2

16. FILNAVN - HEJ HEJ Danish Agricultural Media Redesign traktortech.dk Homepage in the air November 2006 Printed magazine January 2008 Homepage redesign September 2008 Design-->More bright and calm Design-->More bright and calm Forum -->1 --> 2 MachineryDoctor + MachineryFun Forum -->1 --> 2 MachineryDoctor + MachineryFun

17. FILNAVN - HEJ HEJ Danish Agricultural Media Redesign traktortech.dk Homepage in the air November 2006 Printed magazine January 2008 Homepage redesign September 2008 Design-->More bright and calm Design-->More bright and calm Forum -->1 --> 2 MachineryDoctor + MachineryFun Forum -->1 --> 2 MachineryDoctor + MachineryFun New: Community New: Community

18. FILNAVN - HEJ HEJ Danish Agricultural Media Redesign traktortech.dk Homepage in the air November 2006 Printed magazine January 2008 Homepage redesign September 2008 Design-->More bright and calm Design-->More bright and calm Forum -->1 --> 2 MachineryDoctor + MachineryFun Forum -->1 --> 2 MachineryDoctor + MachineryFun New: Community with profiles (machinery-house, pictures, interests, message-system, friends) New: Community with profiles (machinery-house, pictures, interests, message-system, friends)

19. FILNAVN - HEJ HEJ Danish Agricultural Media Redesign traktortech.dk Homepage in the air November 2006 Printed magazine January 2008 Homepage redesign September 2008 Design-->More bright and calm Design-->More bright and calm Forum -->1 --> 2 MachineryDoctor + MachineryFun Forum -->1 --> 2 MachineryDoctor + MachineryFun New: Community with profiles (machinery-house, pictures, interests, message-system, friends) New: Community with profiles (machinery-house, pictures, interests, message-system, friends) And what happened... And what happened...

20. FILNAVN - HEJ HEJ Danish Agricultural Media Statistics traktortech.dk

21. FILNAVN - HEJ HEJ Danish Agricultural Media Statistics traktortech.dk 09.2008 03.2009

22. FILNAVN - HEJ HEJ Danish Agricultural Media Statistics traktortech.dk 09.2008 03.2009 Time spent 6 min 20 sec.6 min 30 sec. Time spent 6 min 20 sec.6 min 30 sec.

23. FILNAVN - HEJ HEJ Danish Agricultural Media Statistics traktortech.dk 09.2008 03.2009 Time spent 6 min 20 sec.6 min 30 sec. Time spent 6 min 20 sec.6 min 30 sec. Unique visitors 18.000 18.000 Unique visitors 18.000 18.000

24. FILNAVN - HEJ HEJ Danish Agricultural Media Statistics traktortech.dk 09.2008 03.2009 Time spent 6 min 20 sec.6 min 30 sec. Time spent 6 min 20 sec.6 min 30 sec. Unique visitors 18.000 18.000 Unique visitors 18.000 18.000 Pageviews, avg. 9,5 9,5 Pageviews, avg. 9,5 9,5

25. FILNAVN - HEJ HEJ Danish Agricultural Media Statistics traktortech.dk 09.2008 03.2009 Time spent 6 min 20 sec.6 min 30 sec. Time spent 6 min 20 sec.6 min 30 sec. Unique visitors 18.000 18.000 Unique visitors 18.000 18.000 Pageviews, avg. 9,5 9,5 Pageviews, avg. 9,5 9,5 Pageviews 650.000 610.000 660.000 (740.000) Pageviews 650.000 610.000 660.000 (740.000)

26. FILNAVN - HEJ HEJ Danish Agricultural Media Statistics traktortech.dk 09.2008 03.2009 Time spent 6 min 20 sec.6 min 30 sec. Time spent 6 min 20 sec.6 min 30 sec. Unique visitors 18.000 18.000 Unique visitors 18.000 18.000 Pageviews, avg. 9,5 9,5 Pageviews, avg. 9,5 9,5 Pageviews 650.000 610.000 660.000 (740.000) Pageviews 650.000 610.000 660.000 (740.000) Forums 42 pct

27. FILNAVN - HEJ HEJ Danish Agricultural Media Statistics traktortech.dk 09.2008 03.2009 Time spent 6 min 20 sec.6 min 30 sec. Time spent 6 min 20 sec.6 min 30 sec. Unique visitors 18.000 18.000 Unique visitors 18.000 18.000 Pageviews, avg. 9,5 9,5 Pageviews, avg. 9,5 9,5 Pageviews 650.000 610.000 660.000 (740.000) Pageviews 650.000 610.000 660.000 (740.000) Forums 42 pct Profiles 20 pct

28. FILNAVN - HEJ HEJ Danish Agricultural Media Statistics traktortech.dk 09.2008 03.2009 Time spent 6 min 20 sec.6 min 30 sec. Time spent 6 min 20 sec.6 min 30 sec. Unique visitors 18.000 18.000 Unique visitors 18.000 18.000 Pageviews, avg. 9,5 9,5 Pageviews, avg. 9,5 9,5 Pageviews 650.000 610.000 660.000 (740.000) Pageviews 650.000 610.000 660.000 (740.000) Forums 42 pct Profiles 20 pct Machinery shed 20 pct

29. FILNAVN - HEJ HEJ Danish Agricultural Media Statistics traktortech.dk 09.2008 03.2009 Time spent 6 min 20 sec.6 min 30 sec. Time spent 6 min 20 sec.6 min 30 sec. Unique visitors 18.000 18.000 Unique visitors 18.000 18.000 Pageviews, avg. 9,5 9,5 Pageviews, avg. 9,5 9,5 Pageviews 650.000 610.000 660.000 (740.000) Pageviews 650.000 610.000 660.000 (740.000) Forums 42 pct Profiles 20 pct Machinery shed 20 pct News 3 pct

30. FILNAVN - HEJ HEJ Danish Agricultural Media Statistics traktortech.dk 09.2008 03.2009 Time spent 6 min 20 sec.6 min 30 sec. Time spent 6 min 20 sec.6 min 30 sec. Unique visitors 18.000 18.000 Unique visitors 18.000 18.000 Pageviews, avg. 9,5 9,5 Pageviews, avg. 9,5 9,5 Pageviews 650.000 610.000 660.000 (740.000) Pageviews 650.000 610.000 660.000 (740.000) Forums 42 pct Profiles 20 pct Machinery shed 20 pct News 3 pct Groups, Inbox, Blogs. 15 pct

31. FILNAVN - HEJ HEJ Danish Agricultural Media Advertising

32. FILNAVN - HEJ HEJ Danish Agricultural Media Advertising Intelligent banners

33. FILNAVN - HEJ HEJ Danish Agricultural Media Advertising Intelligent banners 1. Realkredit Danmark

34. FILNAVN - HEJ HEJ Danish Agricultural Media Advertising Intelligent banners 1. Realkredit Danmark 2. Job

35. FILNAVN - HEJ HEJ Danish Agricultural Media Advertising Intelligent banners 1. Realkredit Danmark 2. Job Money, content and traffic Money, content and traffic

36. FILNAVN - HEJ HEJ Danish Agricultural Media Advertising Intelligent banners 1. Realkredit Danmark 2. Job Money, content and traffic = Money, content and traffic =

37. FILNAVN - HEJ HEJ Danish Agricultural Media Advertising Intelligent banners 1. Realkredit Danmark 2. Job Money, content and traffic = Money, content and traffic =