Presentation on theme: " GREYHOUND ASSOCIATION FOR MARKETING ENRICHMENT Fall 2013"— Presentation transcript:
GREYHOUND ASSOCIATION FOR MARKETING ENRICHMENT Fall 2013
The Assumption College American Marketing Association collegiate chapter, commonly referred to as GAME, exists to build a foundation for advancing education by applying marketing and business concepts to a broad spectrum of organizations. Through effective collaboration, we strive to obtain professional experience to enhance our understanding of how marketing adds value to today’s society.
Officially chartered by the AMA in January of 2010 AMA is the largest professional marketing organization in North America Advisor: Dr. Cary LeBlanc, Assistant Professor Marketing/Management
Guest speaker presentations Off campus field trips Business related community service Community Harvest affiliation Networking and resume writing workshops Etiquette dinner Participation in AMA competitions
Past Years: Dunkin’ Donuts WGBH Dannon Hasbro Wachusett Mountain Sneak Peek of This Fall’s Calendar: VP of Marketing from Alex & Ani Field trip to Wachusett Brewery
Smaller group of GAMErs, voluntarily choose to take part in the AMA Collegiate Case Competition during first semester each year Extended case competition which the group oversees from start to finish Provides GAME members the opportunity to work together on a problem that typifies a real, working marketing situation 10 best entries from across the country present their ideas for the actual company’s executives in New Orleans Last Year: Donate Life America—This Year: Hershey Company
Annual AMA Collegiate Conference in New Orleans each March Guest speakers from prominent, worldwide organizations, including marketing giants Google and McDonalds 50+ peer-taught seminars on how to improve your AMA chapter Watch the winning college’s case competition presentation Networking, both with peers and professionals
In 2013, GAME was awarded a plaque for Outstanding Chapter Planning. In 2012, we won 3 rd place in the AMA Saves Lives video contest!
Meetings held on Wednesdays at 6:30pm in Kennedy 201 Maureen Quirk, President Allie Ferreira, VP of Membership Prof LeBlanc, Advisor Maureen or Allie to find out about or next event, have your questions answered, or receive additional information