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L INDA R EINSTEIN Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder “LEVERAGING SOCIAL MEDIA ADVOCACY FOR ENVIRONMENTAL.

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Presentation on theme: "L INDA R EINSTEIN Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder “LEVERAGING SOCIAL MEDIA ADVOCACY FOR ENVIRONMENTAL."— Presentation transcript:

1 L INDA R EINSTEIN Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder linda@adao.us “LEVERAGING SOCIAL MEDIA ADVOCACY FOR ENVIRONMENTAL AND OCCUPATIONAL DISEASE PREVENTION” Jaipur, India November 17, 2011

2 Overview Introductions Examples of Social Media Campaigns & International Trends Building & Sustaining a Culture of Collaboration Leveraging Platforms, New Tools, & Analytics Best Principles, Platforms, and Practices Interactive Workshop: Organizational Content Development, Impactful Social Media Messaging and Application and Partnering for Prevention

3 Get Social #ANROEV #ABAN Linda@adao.us

4 Introductions

5 ADAO Dedication Larry Florida, USA Mesothelioma Patient - Age 66 www.AsbestosDiseaseAwareness.org

6 ALAN REINSTEIN former ADAO President Mesothelioma Victim May 2006May 2005 Linda@adao.us

7 www.adao.us Education. Advocacy. Community Linda@adao.us

8 Collective Activism Private Sector Government Linda@adao.us

9 Asbestos is a known carcinogen 107,000 workers die annually from ARD There is no safe level of exposure

10 Conversations Return on Investment (ROI) versus Return on Engagement (ROE) Linda@adao.us

11 Building a Culture of Prevention XIX World Congress on Safety and Health at Work The International Social Security Association reported, the “cost- benefit potential for investments in prevention may be as strong as 1:2.2, and even higher in some cases. Linda@adao.us

12 Environmental Linda@adao.us 2,000

13 Occupational Linda@adao.us

14 “Research shows that only one in ten tradesmen know that exposure to asbestos can prove fatal” even though they account for 25% of the asbestos related deaths in the UK annually.” – The British Lung Foundation “ Construction workers were found to be 11 times more likely to develop mesothelioma, due to asbestos exposures at the site.” – 2010 Presidents Cancer Panel Workers at Risk Linda@adao.us

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16 Social Media Advocacy Campaigns 1980 Mothers Against Drunk Driving 1982 Susan G. Komen for the Cure 1985 Rock Hudson and AIDS 2004 Lance Armstrong “Livestrong” EDUCATION. ADVOCACY. COMMUNITY. Linda@adao.us

17 Global Internet Usage - 30.2% Reinstein Slide – Data March 2011 http://www.internetworldstats.com/ Linda@adao.us

18 International Social Networks Linda@adao.us

19 Global Mobile Cellular Subscriptions by Level of Development Source: ITU World Telecommunication/ICT Indicators database Linda@adao.us

20 Average User Linda@adao.us

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22 Smart Phones Linda@adao.us

23 Mobile Office Linda@adao.us

24 No Boundaries, No Borders Students and Families Protesting in Bihar, India

25 Examples of Social Media Asian Campaigns

26 Building & Sustaining a Culture of Collaboration

27 Digital Revolution Grow Your Organization Leverage your Network Reach & Connect with People Around the World Raise Money Effect Positive Change and Public Policy Linda@adao.us

28 Fernanda Giannasi ASSOCIAÇÃO BRASILEIRA DOS EXPOSTOS AO AMIANTO (ABREA) Linda@adao.us "Every tool is a weapon if you hold it right" Ani DiFranco

29 The Art of Effective Messaging Make and/or use news to generate publicity Press Releases Video Blog Newsletters eBlasts Interviews (Print, Blog, and Radio) Letters to the Editor Linda@adao.us

30 Traditional Media Broadcast Radio Print Linda@adao.us

31 New Media Linda@adao.us

32 Maximizing Collaboration Education ● Advocacy ● Community Linda@adao.us

33 Education Linda@adao.us

34 Advocacy Linda@adao.us ADAO Online Screening of “Breathtaking”

35 Community Linda@adao.us

36 Sustainability Review your mission and vision Build and expand long term relationships Keep learning and remain update with trends and news Track results Embrace and promote unity, respect, and solidarity Linda@adao.us

37 Leveraging Platforms, New Tools, & Analytics

38 Principles, Platforms, and Best Practices

39 SHARE CONNECT Linda@adao.us COMMUNICATION. COLLABORATION. ACTION.

40 SOCIAL MEDIA Linda@adao.us

41 5 Key Social Media Principles 1.Define your social media mission and goals 2.Identify your target audience 3.Connect and Share in the correct ‘language’ – video, text, graphics 4.Utilize social media embedded features to share and translate 5.Expand your networks through authentic and consistent engagement Linda@adao.us

42 PORTALS Linda@adao.us

43 BLOGS Linda@adao.us

44 Translate and Share Linda@adao.us

45 Digital and Knowledge Revolution If Facebook was a country, it would be the 3rd largest in the world About 70% of Facebook users are outside the United States Linda@adao.us

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47 Micro-bloggers include: United Nations World Health Organization International Labour Organization American Public Health Association U.S. Environmental Protection Agency U.S. Centers for Disease Control Linda@adao.us

48 Nearly 8 years of content uploaded every day More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years 70% of YouTube traffic comes from outside the US YouTube is localized in 25 countries across 43 languages

49 “Asbestos Kills” (PSA)

50 9/11 Linda@adao.us

51 Data Visualization Linda@adao.us

52 Multimedia (Seen, Heard, or Interactive) Integrative Mixed Media Platforms Technology (PC or Mobile) Micro-Messaging (Less than 140 words) Macro-Messaging (Greater than 150 words) Bulletins, Blogs and Newsletters Twitter, LinkedIn, and Short Message Service (SMS) Videos, Photos, Slideshows, Music, and Polls Linda@adao.us

53 1.Participants: Organizational Content Development 2.Participants: Impactful Social Media Messaging and Application 3.Participants: Partnering for Prevention

54 Participants: Organizational Content Development (30)

55 Participants: Impactful Social Media Messaging and Application (45)

56 Discussion: Partnering for Prevention (15)

57 Linda@adao.us

58


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