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The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

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Presentation on theme: "The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s."— Presentation transcript:

1 The Anti - Smoking Team

2 The Evils of Smoking!

3 Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s

4 1960’s Anti Smoking Ads

5 Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s Numerous campaigns over the last 50 years

6 Samples of previous anti – smoking images.

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9 Image Targets Financial implications

10 Image Targets Financial implications Health problems –Blood pressure.

11 Image Targets Financial implications Health problems –Blood pressure. Health problems - Fertility

12 Image Targets Financial implications Health problems –Blood pressure. Health problem – Fertility Implications of lifestyle and image

13 Personal Financial Cost Cigarettes per day 10 20 40 1 year £1,500.15 £2,912.70 £5,825.40 2 years £3,000.30 £5,825.40 £11,650.80 10 years £15,001.50 £29,127 £58,254 Source :- http://www.wellbeinghypnotherapy.org.uk

14 Costs to the NHS In 2006/2007 smoking cost the NHS £2.70 billion or around £50 million per week

15 Costs to the NHS In 2006/2007 smoking cost the NHS £2.70 billion or around £50 million per week Weekly costs £20m on Hospital Admissions £10m on GP consultations. Remainder on outpatients, and prescription costs Source ASH/BHF

16 Money burning Image

17 Health - Fertility The effects of smoking and fertility are well documented. Campaigns have concentrated on the effects on the unborn child.

18 Health - Fertility

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20 Images showing the effects on fertility are less common.

21 Health – Fertility - Facts Most medical scientists agree smoking can affect fertility.

22 Health – Fertility - Facts Most medical scientists agree smoking can effect fertility. Smoking by either partner harms the ovaries, and may lead to early menopause.

23 Health – Fertility - Facts Most medical scientists agree smoking can effect fertility. Smoking by either partner harms the ovaries, and may lead to early menopause. Men who smoke have a lower sperm count.

24 Health – Fertility - Facts Most medical scientists agree smoking can effect fertility. Smoking by either partner harms the ovaries, and may lead to early menopause. Men who smoke have a lower sperm count. Smoking increases the risk of spontaneous miscarriage.

25 Health – Fertility - Facts Most medical scientists agree smoking can effect fertility. Smoking by either partner harms the ovaries, and may lead to early menopause. Men who smoke have a lower sperm count. Smoking increases the risk of spontaneous miscarriage. It takes twice as long to conceive when smoking during IVF attempts Source American Society for Reproductive Medicine.

26 Image of Pregnancy tester

27 Health Impact - Blood Pressure Direct links between blood pressure and smoking less defined.

28 Health Impact - Blood Pressure Direct links between blood pressure and smoking less defined. Causes arteries to narrow

29 Health Impact - Blood Pressure Direct links between blood pressure and smoking less defined. Causes arteries to narrow This leads to higher risk of heart disease.

30 Health Impact - Blood Pressure Direct links between blood pressure and smoking less defined. Causes arteries to narrow This leads to high blood pressure Leading to higher risk of heart disease.

31 Health Impact - Blood Pressure We found blood pressure has not been a common anti-smoking image.

32 Blood pressure image.

33 Social and Skin Effects of Smoking We wanted to emphasise the effects of ageing and how smoking affects all aspects of life.

34 Social and Skin Effects of Smoking We wanted to emphasise the effects of ageing and how smoking affects all aspects of life. Smoking affects the ageing process.

35 Social and Skin Effects of Smoking We wanted to emphasise the effects of ageing and how smoking affects all aspects of life. Smoking affects the ageing process. Nicotine narrows the blood vessels in the skin, causing wrinkles to develop.

36 Social and Skin Effects of Smoking We wanted to emphasise the effects of ageing and how smoking affects all aspects of life. Smoking affects the ageing process. Nicotine narrows the blood vessels in the skin, causing wrinkles to develop by reducing the oxygen the body needs to rejuvenate

37 Social and Skin Effects of Smoking We wanted to emphasise the effects of ageing and how smoking affects all sides of life. Smoking affects the ageing process. Nicotine narrows the blood vessels in the skin, causing wrinkles to develop by reducing the oxygen the body needs to rejuvenate Even the facial movements caused by the act of smoking, squinting blowing etc cause increased facial wrinkles. Source:- Lovell Dale MD Mayo Clinics

38 Social and Skin Effects of Smoking Ageing images of twins, one a smoker, one who isn't.

39 Social and Skin Effects of Smoking We wanted to show both the unpleasantness of smoking, and its effect on fertility in the one image.

40 Social and Skin effects of Smoking We wanted to show both the unpleasantness of smoking, and its effect on fertility in the one image. We shot our model smoking and holding the pregnancy tester.

41 Social and Skin effects of Smoking We wanted to show both the unpleasantness of smoking, and its effect on fertility in the one image. We shot our model smoking and holding the pregnancy tester. We hoped to convey the despair and the filth of smoking

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43 Proposed poster locations Hospitals, GP Surgeries, Clinics, Health Centres Waiting rooms (Stations and Bus terminals) Schools, Colleges, Universities Busy corridors of public buildings

44 Current Posters

45 Evidence of campaign failures

46 Locations

47 Development

48 Locations

49 Development

50 Location

51 Development

52 Location

53 Development

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