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Produktionssystem Erik Product Development Lecture 2 Dr. Erik Sundin Department of Management and Engineering (IEI), Division.

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Presentation on theme: "Produktionssystem Erik Product Development Lecture 2 Dr. Erik Sundin Department of Management and Engineering (IEI), Division."— Presentation transcript:

1 Produktionssystem Erik Product Development Lecture 2 Dr. Erik Sundin Department of Management and Engineering (IEI), Division of Production Systems, Linköping University

2 Produktionssystem Erik Course Staff Erik Sundin (PhD) Mattias Lindahl (PhD) Mats Björkman (Professor) Anna Ahlbeck (Administrator) Contact info to Anna: Contact info to Erik: Course homepage:

3 Produktionssystem Erik Erik’s and Mats’s offices, 2nd floor Anna’s office, 1st floor Mattias’s office, 2nd floor

4 Produktionssystem Erik The generic development process Exhibit 2-2 in the textbook

5 Produktionssystem Erik Concept development: The Front-End Process

6 Produktionssystem Erik Adapting the Generic Product Development Process Generic (Market-Pull) Products (eg. sporting goods, furniture, tools) Technology Push Products (eg. gore-tex, tyvek envelopes) Platform Products (eg. consumer electronics, computers, printers Process-Intensive Products (eg. snack foods, cereals, chemicals, semiconductors) Customized Products (eg. motors, switches, batteries, containers) High-Risk Products (eg. pharmaceuticals, space systems) Quick-Build Products (eg. software, cellular phones) Complex Systems (eg. airplanes, jet engines, automobiles)

7 Produktionssystem Erik Examples of process flow diagrams of product development processes

8 Produktionssystem Erik Product Planning

9 Produktionssystem Erik Example of Mission Statement

10 Produktionssystem Erik Identifying Customer Needs (Ch 4) 1.Gather raw data from customers (interviews, focus groups, observing product in use) 2.Interpret the raw data in terms of customer needs (see example on page 62) 3.Organize the needs into a hierarchy (primary, secondary, tertiary) 4.Establish relative importance of the needs (see example on page 66-67) 5.Reflect on the results and the process

11 Produktionssystem Erik Establishing Target Specifications (Ch 5) 1.Prepare the list of metrics (find out how the customer needs can be measured) 2.Collect competitive benchmarking information (get competitors specifications, ex page 80-81) 3.Set ideal and marginally acceptable target values (according to the competition, ex page 84) 4.Reflect on the results and the process (are the target realisitic? any missing?)

12 Produktionssystem Erik Conceptual Design Projects Objectives: The main objective of this assignment is to apply theory on a small conceptual product design task. Further objectives are to practice product design in a small team and to practice the ability to communicate about product design both literally and orally.

13 Produktionssystem Erik Conceptual Design Projects Team requirements: Creativity, hard work and imagination. Coordination in the project groups. Availability to find knowledge if lacked of skills....taking an ”idea” to ”concept selection”!

14 Produktionssystem Erik Conceptual Design Projects Project instructions: Teams of 3-4 people on course website. Basic mission statement for a design problem to start from for each project group. The advisor (Erik) will basically help you to start the project and act as a discussion partner about the PD- theories during the project. The advisor will, however, not perform any design for you!

15 Produktionssystem Erik Conceptual Design Projects Steps to follow (which probably needs iterations): 1.Problem identification and target specification. 2.Concept generation. 3.Concept selection. …result in at least one promising conceptual design.

16 Produktionssystem Erik Conceptual Design Projects Project examination: 1.Written technical report ~10 pages. 2.Oral presentation by 2 people - 15 minutes per project

17 Produktionssystem Erik Example of projects Riot Barrier System Mobility Grill Universal under- waterhousing for digital cameras Hygienic candy container Goods trolley


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