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© BEWEB 2009 BEWEB ONLINE SOLUTIONS CIM Metriprofil Q3 2008 1 Name - date.

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Presentation on theme: "© BEWEB 2009 BEWEB ONLINE SOLUTIONS CIM Metriprofil Q3 2008 1 Name - date."— Presentation transcript:

1 © BEWEB 2009 BEWEB ONLINE SOLUTIONS CIM Metriprofil Q Name - date

2 © BEWEB General observations of the market 2

3 BEWEB Online Solutions (Metriprofil Q learnings, February 2009) BEWEB, THE FIRST CONTENT SITES NETWORK BEWEB is the first “content sites network” in Belgium 42% of the Belgian population & 67,5% of the Belgian surfers (CIM Metriprofil Q on 4 weeks) BEWEB audience doesn’t even include Linked In or MySpace.be © BEWEB

4 BEWEB Online Solutions (Metriprofil Q learnings, February 2009) AUDIENCE OVERLAP WITH OTHER MEDIA SALES HOUSES BEWEB is the media sales house with the highest share of exclusive audience © BEWEB

5 BEWEB Online Solutions (Metriprofil Q learnings, February 2009) CIM AUDIENCE INDEX VS BELGIAN POPULATION The surfing Belgian population is : younger (12-44) from higher social classes more highly educated more Active (managers and employees) … than the average Belgian population © BEWEB

6 BEWEB Online Solutions (Metriprofil Q learnings, February 2009) BEWEB AUDIENCE INDEX VS SURFERS POPULATION Specifically Selective on: years old Women SG 1-2 French-speaking surfers Highly educated persons Active people and managers © BEWEB

7 BEWEB Online Solutions (Metriprofil Q learnings, February 2009) BEWEB REACH IN THE BELGIAN POPULATION BEWEB is selective towards interesting profiles, but has also an important reach! © BEWEB

8 2 New sites in CIM Metriprofil 8

9 © BEWEB Agenda 9

10 BEWEB Online Solutions (Metriprofil Q learnings, February 2009) AGENDA Agenda is extremely selective towards Selective towards S.G. 1-2 Extremely selective towards active & highly educated people © BEWEB

11 © BEWEB Xquis 11

12 BEWEB Online Solutions (Metriprofil Q learnings, February 2009) Xquis.be Xquis is extremly selective on :  25 – 29 & 40 – 54 y.o.  SG 1-2  Educated and Active people  People with 4 people in their household © BEWEB

13 © BEWEB

14 BEWEB Online Solutions (Metriprofil Q learnings, February 2009) NEWSBRANDS.ONLINE AUDIENCE PROFILE A younger, active audience More selective towards high social classes NB.O has a better male/female equilibrium than the other daily news sites More selective towards highly educated people More selective towards employees and managers © BEWEB * Daily news sites = NewsBrands.Online + Het Belang Van Limburg, Gazet Van Antwerpen, RTBF Info, De Morgen, Infomonde, De Redactie, MSN News, Zita News, Skynet News, Krant van West Vlaanderen, L’Echo, De Tijd, HLN, 7 sur 7 & Topnieuws.be

15 BEWEB Online Solutions (Metriprofil Q learnings, February 2009) NEWSBRANDS.ONLINE MARKET SHARE NewsBrands.Online represents 67% of the daily news sites market © BEWEB * Daily news sites = NewsBrands.Online + Het Belang Van Limburg, Gazet Van Antwerpen, RTBF Info, De Morgen, Infomonde, De Redactie, MSN News, Zita News, Skynet News, Krant van West Vlaanderen, L’Echo, De Tijd, HLN, 7 sur 7 & Topnieuws.be

16 © BEWEB Major BEWEB packages 16

17 © BEWEB BEWEB Business package 17

18 BEWEB Online Solutions (Metriprofil Q learnings, February 2009) BEWEB BUSINESS PACKAGE PROFILE vs BELGIAN POP. Compared to the Belgian population, the BEWEB Business package 1 is much more selective on  Younger people  NL men  Social Class 1-2  Highly educated people with function with responsibilities © BEWEB This analysis doesn’t consider the following sites (no profile available) : Analist, Beurduivel, CanalZ, Gouden Gids/Pages d’Or Business, Infobel Business, Inside Belegge/Initié de la Bourse, La Libre Eco, Le Soir Eco, LinkedIn, PME-KMO, Roularta Professional Information,VBO FEB, ZDNet Business ² Other business sites = Zita Business, L’Echo, De Tijd, Skynet Finance, HLN Geld & 7 sur 7 Finance 2

19 BEWEB Online Solutions (Metriprofil Q learnings, February 2009) BEWEB BUSINESS PACKAGE PROFILE vs ONLINE POP. Compared to the other business sites, the BEWEB Business package 1 is much more selective on   Social Class 1-2  Managers and Self- employed © BEWEB This analysis doesn’t consider the following sites (no profile available) : Analist, Beurduivel, CanalZ, Gouden Gids/Pages d’Or Business, Infobel Business, Inside Belegge/Initié de la Bourse, La Libre Eco, Le Soir Eco, LinkedIn, PME-KMO, Roularta Professional Information,VBO FEB, ZDNet Business ² Other business sites = Zita Business, L’Echo, De Tijd, Skynet Finance, HLN Geld & 7 sur 7 Finance

20 BEWEB Online Solutions (Metriprofil Q learnings, February 2009) BEWEB BUSINESS PACKAGE REACH © BEWEB This analysis doesn’t consider the following sites (no profile available) : Analist, Beurduivel, CanalZ, Gouden Gids/Pages d’Or Business, Infobel Business, Inside Belegge/Initié de la Bourse, La Libre Eco, Le Soir Eco, LinkedIn, PME-KMO, Roularta Professional Information,VBO FEB, ZDNet Business ² BEWEB Business Package + Other business sites (= Zita Business, L’Echo, De Tijd, Skynet Finance, HLN Geld & 7 sur 7 Finance)

21 © BEWEB BEWEB FR Daily News package 21

22 BEWEB Online Solutions (Metriprofil Q learnings, February 2009) BEWEB DAILY NEWS PACKAGE FR PROFILE vs BELGIAN POP. Compared to the Belgian population, the BEWEB Daily News package FR 1 is much more selective on  the younger people  SG 1-2  highly educated active people and especially managers © BEWEB This analysis doesn’t consider the following sites (no profile available) : BRF, Grenzecho 2 Other News sites FR = Other FR News Sites : 7sur7, Actu24, Infomonde.be, L'Echo, MSN News, RTBF Info, Skynet News, ZoomIn TV 2

23 BEWEB Online Solutions (Metriprofil Q learnings, February 2009) BEWEB DAILY NEWS PACKAGE FR PROFILE vs ONLINE POP. Compared to the other News Sites FR, the BEWEB Daily News package FR 1 is  More balanced coverage on the different age brackets  More selective on younger people (18-29)  Slightly more selective on people active as employees and managers © BEWEB This analysis doesn’t consider the following sites (no profile available) : BRF, Grenzecho 2 Other News sites FR = Other FR News Sites : 7sur7, Actu24, Infomonde.be, L'Echo, MSN News, RTBF Info, Skynet News, ZoomIn TV

24 BEWEB Online Solutions (Metriprofil Q learnings, February 2009) BEWEB DAILY NEWS PACKAGE REACH vs COMPETITION 78% of the FR market in ONE unique and qualitative package! © BEWEB

25 © BEWEB BEWEB Women package 25

26 BEWEB Online Solutions (Metriprofil Q learnings, February 2009) BEWEB WOMEN PACKAGE PROFILE vs BELGIAN POP. Compared to the Belgian population, the BEWEB Women package 1 is much more selective on  years old  SG 1-2  Young active women, mostly highly educated with an employee position or managers  Households of more than 3 persons © BEWEB This analysis doesn’t consider the following sites (no profile available) : Elle, Gouden Gids/Pages d'Or Women, Infobel Women, Rendez-vous Women, Femistyle 2 Other Women Sites = Adlink Women, De Persgroep Women, Zita Lifestyle, MSN Lifestyle, Famidoo, Skynet Wellness, Fashion & Beauty 2

27 BEWEB Online Solutions (Metriprofil Q learnings, February 2009) BEWEB WOMEN PACKAGE PROFILE vs ONLINE POP. Compared to the Other Women Sites, the BEWEB Women package 1 is much more selective on  & years old  FR Women  SG 1-2  Educated and active women, mostly with an employee position  PRA © BEWEB This analysis doesn’t consider the following sites (no profile available) : Elle, Gouden Gids/Pages d'Or Women, Infobel Women, Rendez-vous Women, Femistyle 2 Other Women Sites = Adlink Women, De Persgroep Women, Zita Lifestyle, MSN Lifestyle, Famidoo, Skynet Wellness, Fashion & Beauty

28 BEWEB Online Solutions (Metriprofil Q learnings, February 2009) BEWEB WOMEN PACKAGE REACH vs COMPETITION © BEWEB This analysis doesn’t consider the following sites (no profile available) : Elle, Gouden Gids/Pages d'Or Women, Infobel Women, Femistyle, Rendez-vous Women 1

29 BEWEB Online Solutions (Metriprofil Q learnings, February 2009) BEWEB WOMEN PACKAGE REACH vs COMPETITION BEWEB reaches 62,8% of the Women surfing on Women Sites 51,2% of BEWEB Women Package’s Audience is exclusive © BEWEB


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