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Published byKatelyn Flood
Modified over 2 years ago
Tim Jackson, Hub Westminster 6 February 2013
THE SEVEN QUESTIONS I ASK BEFORE MAKING AN ANGEL INVESTMENT 7
IS IT REALLY A STARTUP? 1
DO THE FOUNDERS HAVE THE RIGHT STUFF? 2
WHAT TRACTION DOES THE COMPANY HAVE? 3
HOW BIG IS THE MARKET? 4
HOW MANY CUSTOMERS WILL YOU HAVE A YEAR?
HOW MUCH WILL THEY SPEND EACH?
AND HOW MANY TIMES?
WHATS THE MARGIN?
EBITDA: Customers x $ Transaction Value x Annual Frequency x Margin %
LOG(EBITDA)= SCORE OUT OF 10 $10B = 10 $1B = 9 $100M = 8 $10M = 7 $1M = 6
HOW HIGH ARE THE BARRIERS? 5
HOW MANY IMPOSSIBLE THINGS DO I HAVE TO BELIEVE? 6
MVP Earlyvangelists Core team Growth hypothesis Plausible revenue model Proven product Barriers erected Competitors overcome Product extended Exit likely in 1 year
WHAT IS THE BUSINESS WORTH? 7
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