1. 1 The 8 Ways to Innovate futurethink ABM Publishers Summit 27 September 2007

2. 2 Whats Wrong with Innovation Today?

3. 3 We really dont want to innovate… Great idea. We cant do this because weve never tried something like this before.

4. 4 (Hey, not all ideas have value...) We dont know why were innovating…

5. 5 What is Innovation?

6. 6 Creativity thinks up new things. Innovation is something new, useful, and valuable for your customers and your organization. Innovation does them.

7. 7 ONE from American Express Keep the Change by Bank of America The Difference Between Creativity and Innovation

8. 8 1.5 million 1 million 99% 20%

9. 9 In what ways do companies innovate? The Eight Angles of Innovation

10. 10 The Eight Angles of Innovation

11. 11 How can you innovate your oldest, most antiquated, seemingly un-innovatable processes? The Eight Angles of Innovation Melcher Medias Durabooks Paper and recycling get made over

12. 12 The Eight Angles of Innovation How can you redefine what publishing is? We > Me The first published wiki-book

13. 13 The Eight Angles of Innovation i-Caught User-generated TV – real stories, real people How can you empower your readers to be more involved in your business?

14. 14 The Eight Angles of Innovation How can you leverage online best practices, offline? Pick Me Up Bringing the online experience offline

15. 15 The Eight Angles of Innovation Scholastic Store Bringing books to life If your organization were to open a experiential storefront – what would it look like? What would it sell?

16. 16 How can completely unrelated companies partner to enter new markets? The Eight Angles of Innovation Times On Air In-flight news

17. 17 The Eight Angles of Innovation How can you redefine what publishing is? How can you repackage your content to bring it to more people? Grammar Girls Audio Books ARE real books

18. 18 Name anyone who is NOT a consumer of your product today – how can you reach them? The Eight Angles of Innovation Disney Garden Helping farmers sell produce

19. 19 What new channels can you use to communicate with customers? The Eight Angles of Innovation EcoHangers Free for cleaners, good for the environment

20. 20 The Eight Angles of Innovation What new channels can you use to communicate with customers? iLOVE On-product publishing

21. 21 How can you master internal coordination to deliver better products/services to your customers faster? The Eight Angles of Innovation AudiMax Real-time employee idea submission

22. 22 How many ideas? a. 10,000 b. 20,000 c. 30,000 d. 50,000

23. 23 How many ideas? a. 10,000 b. 20,000 c. 30,000 d. 50,000

24. 24 How innovative are YOU?

25. 25 How many questions can you answer YES to? Were proactive about idea generation. Innovation is more than a suggestion box. Were in touch with our clients. Their suggestions drive our innovation. We get innovative ideas from all levels & divisions of the organization. We partner with people/firms outside the company to get & develop new ideas. We have a clear innovation strategy in place – and everyone knows what it is. I know exactly where to go to learn more about innovation and follow trends. We have a process in place to gather and evaluate good ideas. We actively encourage a culture of curiosity and open dialogue. We continually fuel employees thinking with resources and tools to get better ideas. I actively participate in brainstorms and help develop new ideas. How Innovative Are You?

26. 26 How Innovative Are You?

27. 27 9 innovation tips and tricks where do you find whats next?

28. 28 Innovation Resources and Tips 1. Look Outside Research a topic you know nothing about: astronomy, debt capital markets? Connect the dots: What ideas come to mind?

29. 29 2. Create an Advisory Board Pick 3 people from outside Set up an online forum to centralize discussion Create a Topics Calendar to fuel the interaction Innovation Resources and Tips

30. 30 3. Look for the Weak Signals – Futurist Sources Innovation Watch (www.innovationwatch.com) Long Bets (www.longbets.org) Innovation Resources and Tips

31. 31 Innovation Resources and Tips 4. Visualize it Avoid the familiarity trap. Add web sites and news sources from other countries to your tracking list. Ten by Ten (www.tenbyten.org) Marumushi Newsmap

32. 32 5. See what ideas already exist Creativitypool.com Halfbakery.com Innovation Resources and Tips h a l f b a k e r y

33. 33 6. Google the Future Innovation Resources and Tips

34. 34 Innovation Resources and Tips 7. Become a Lab Rat Google Labs: (labs.google.com) Concept Lab Volvo: (www.volvocars.com/conceptlab) Nike Labs: (www.nike.com/nikelab/) Boeing: (www.newairplane.com)

35. 35 Innovation Resources and Tips 8. Find a Younger Mentor Learn about their world, their technology, their communities.

36. 36 Visit a new store, different coffee shop – do something out of the ordinary to discover the extraordinary 9. Be the Accidental Tourist Innovation Resources and Tips

37. 37 How will innovation impact YOUR bottom line?

38. 38 Thank You! lbodell@getfuturethink.com Stay on top & stay ahead with futurethink.

39. 39 Why a futurethink Membership? Get unlimited access. Tap into the largest catalog of innovation research and tools available in the world 500+ real-life examples/case studies of how companies innovate 100s of practical tips and techniques to jumpstart innovation 100s of resources to learn more about innovation 80+ research downloads to help you stay on top of innovation 40+ interactive exercises and worksheets to spark conversation around innovation 20+ robust how-to tools to solve innovation issues Get bigger bang for your buck. Memberships costs start at prices lower than an airline ticket – and *far* lesser than the cost of a consultant

40. 40 Why a futurethink Membership? Make innovation a discipline. Get the resources you need to integrate innovation in the everyday Spend time getting innovation done. Dont spend time just talking about it Accelerate your efforts. Jumpstart innovation with our focus on the how-to of innovation Stay competitive. Keep in tune with the ever-changing world of innovation Get cutting-edge insights as your efforts evolve. Our tools and research will support you as you progress with innovation

41. 41 futurethinks Customer List: A List of Leading Innovators

42. 42 What You Get: Research, Tools, Interactive Exercises 1. research Keep on top of innovation from weekly scans to annual studies. 2. tools Jumpstart action in your organization. 3. interactive exercises Spark conversation, gain consensus and run more productive meetings.

43. 43 3 Levels of Memberships For Every Type of Budget 1. Research (starting at $499/year) Low annual membership fee Open access to entire research catalog of 80+ publications 2. Premium (starting at $4,600/year) Access to all research PLUS: open access to all tools/exercises Receive access to member-only tools Complimentary Getting Started call Have latest versions of tools/exercises accessible no additional cost 3. Advisor (starting at $9,600/year) All the benefits of a Premium Membership PLUS: unmetered access to futurethink consultants via phone/conference calls scheduled over a one-year period