Presentation on theme: "Jodis blog: Contact 760-809-3231. Follow me on"— Presentation transcript:
www.advisorsmarketing.com Jodis blog: www.littleredsbigideas.tpepad.com Contact firstname.lastname@example.org 760-809-3231. Follow me on TWITTER @parksmarketing Are you on LinkedIn? Join the Park and Recreation Professional Group Make Me an Offer I Cant Refuse A Workshop Presented by Jodi Rudick The little redhead with the BIG Ideas
Before we begin… Jodi speak Disclaimers So little time… Be open! Be honest! Ask questions of each other Help us understand YOUR diversities Ask about the Secret Password…
Marketing = Motivation What is your motivation memory?
Offers Can Eliminate Objections What are typical objections to buying parks and recreation products?
All customers go through all the steps Can take seconds or decades Different offer may be required to motivate those on different steps Some prospects dont know they have the initial problem The Steps to the Buy – Simple Truths Registration Participation Attendance Registration Participation Attendance
Steps to the Buy FINAL STEP Then I will BUY PARTICIPATE STEP SIX Then I must be willing and able to act now STEP FIVE Then I must be willing and able to pay the cost Cost = Time Logistics Money Convenience Transportation Peer pressure STEP FOUR Then I need to understand and believe that the product will Fill my need or desire Solve my problem STEP THREE Then I must be aware of the product that will fill my need (Hopefully for you, Im aware of your product.) STEP TWO Then I must want to fill the need solve the problem STEP ONE First I need to know I have a need desire problem
Could she be your customer? What step is she on?
Offers to Increase Response Contests Games Sweepstakes Partner with a cause/charity (appeal to humanity)
Offers to Reduce Price Save 10% Save $5 Buy 10 Classes Get One Free First Class FREE (with a 10 Package Pass)
Offers to Lower Risk First Class FREE (no obligation) FREE Demo Days Money Back Guarantee Sampling
Offers the Increase Profits Increase total dollar volume spent per transaction (super size it) Create packages No empty seats strategy
Added Value Service FREE Childcare, Eldercare Transportation Well come to you Personal Training Coaches Clinic with Local Celebrity VIP Access Parking Extra Hours Lockers
Offering Bribes and Incentives FREE Sports Bag When You Register Today Refer a friend get a FREE Water Bottle Run a Marathon, Get a T-Shirt Give us contact info of friends, family, neighbors, friends and well give you BOTH something
Offers to Improve Terms Auto Withdrawal Save 10% Play Now, Pay Later Volunteer, Save Big Bucks Multi Child Pricing Multiples (Twins/Triplets) Savings
Generating Inquiries Trivia Questions Contests Sweepstakes Games
Offers to Increase Urgency Only 2 Space Left at this Price Early bird pricing ends Friday Dont force us to cancel this program! Register today – keep the pool open all summer. Pick up after your pet. The future of the dog park depends on YOU!
Thank you for coming to my session! Dont forget to turn in your colored forms to get electronic copies of Jodis presentations AND a chance to win cool prizes. Thank you for coming to my session! Dont forget to turn in your colored forms to get electronic copies of Jodis presentations AND a chance to win cool prizes. Ask me about my half off special! Staff Training The Marketing Makeover BAM! The Classic Only $20!