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Denmark’s largest business medium 4 + 1 quarters 2008.

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Presentation on theme: "Denmark’s largest business medium 4 + 1 quarters 2008."— Presentation transcript:

1 Denmark’s largest business medium quarters 2008

2 Berlingske BtB The three strong media combination equals unique coverage Berlingske BtB Joint editorial office - Denmark’s largest business editorial office This is Denmark’s only business magazine for top management, executive officers and counsellors offering wide coverage for large and medium-sized companies and it enjoys high integrity in the Danish business world. This papers addresses small and medium size companies with under 99 employees. The paper enjoys a high readership percentage reading only this business paper. This is the largest business paper east of the Great Belt, giving a unique overview of all relevant business news. The paper covers widely the target groups in question and it is published daily. Complimentary media offering unprecedentedly a high coverage country wide of attractive target groups

3 Berlingske BtB Low double coverage – high net growth Source: Index Denmark / Gallup 2H Erhvervsbladet 93,000 Berlingske Business 254,000 BNY 148,000 70,000 11,000 96,000 8,00040, ,000 4, , ,000229,000 Gross coverage495,000 readers Net coverage428,000 readers Double coverage 67,000 readers = 14 %

4 Berlingske BtB Denmark’s largest and unparalleled advertising media Source: Index Denmark / Gallup 2H Berlingske BtBDagbladet BørsenJPH-Erhverv & Økonomi 1,000 readers

5 Berlingske BtB Supreme coverage of attractive target groups Director and CEO Source: Index Denmark / Gallup 2H Berlingske BtBDagbladet BørsenJPH-Erhverv & Økonomi 1,000 readers

6 Berlingske BtB Supreme coverage of attractive target groups Manager Source: Index Denmark / Gallup 2H 2007.

7 Berlingske BtB Supreme coverage of attractive target groups Personal income Source: Index Denmark / Gallup 2H Below DKK 499,999DKK 500, ,999DKK 700,000+ 1,000 readers Berlingske BtBDagbladet BørsenJPH-Erhverv & Økonomi

8 Berlingske BtB Supreme coverage of attractive target groups Source: Index Denmark / Gallup 2H Purchasing agent ,000 readers Berlingske BtBDagbladet BørsenJPH-Erhverv & Økonomi

9 Berlingske BtB Positioning Source: Index Denmark / Gallup 2H Modern Traditional Individual Community

10 Business OFFER in all 3 titles, 1 Price only 1 x 1/1 page in 4 color in each paper Dkk – 50% = ,50 1 x ½ page in 4 color in each paper Dkk % = ,80 1 x ¼ page i 4 color in each paper Dkk – 30% = ,00


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