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11 - 1© 2014 Pearson Education, Inc. Supply Chain Management PowerPoint presentation to accompany Heizer and Render Operations Management, Eleventh Edition Principles of Operations Management, Ninth Edition PowerPoint slides by Jeff Heyl 11 © 2014 Pearson Education, Inc.
11 - 2© 2014 Pearson Education, Inc. Outline ► Global Company Profile: Darden Restaurants ► The Supply Chain’s Strategic Importance ► Sourcing Issues: Make-or-Buy vs. Outsourcing ► Six Sourcing Strategies
11 - 3© 2014 Pearson Education, Inc. Outline - Continued ► Supply Chain Risk ► Managing the Integrated Supply Chain ► Building the Supply Base ► Logistics Management ► Distribution Management
11 - 4© 2014 Pearson Education, Inc. Outline - Continued ► Ethics and Sustainable Supply Chain Management ► Measuring Supply Chain Performance
11 - 5© 2014 Pearson Education, Inc. Learning Objectives When you complete this chapter you should be able to: 1.Explain the strategic importance of the supply chain 2.Identify six sourcing strategies 3.Explain issues and opportunities in the supply chain 4.Describe the steps in supplier selection
11 - 6© 2014 Pearson Education, Inc. When you complete this chapter you should be able to: Learning Objectives 5.Explain major issues in logistics management 6.Compute percent of assets committed to inventory and inventory turnover
11 - 7© 2014 Pearson Education, Inc. Darden’s Supply Chain ► Largest publicly traded casual dining company in the world ► Serves over 400 million meals annually in more than 1,900 restaurants in the US and Canada ► Annual sales of flagship brands totals $6 billion ► Operations is the strategy © 2014 Pearson Education, Inc.
11 - 8© 2014 Pearson Education, Inc. Darden’s Supply Chain ▶ Sources food from five continents and thousands of suppliers ▶ Four distinct supply chains ▶ Over $2 billion spent annually in supply chains ▶ Competitive advantage achieved through superior supply chain © 2014 Pearson Education, Inc.
11 - 9© 2014 Pearson Education, Inc. Supply-Chain Management The objective of supply chain management is to coordinate activities within the supply chain to maximize the supply chain’s competitive advantage and benefits to the ultimate consumer
11 - 10© 2014 Pearson Education, Inc. The Supply Chain’s Strategic Importance ▶ The coordination of all supply chain activities, starting with raw materials and ending with a satisfied customer ▶ Includes suppliers, manufacturers and/or service providers, distributors, wholesalers, retailers, and final customer
11 - 11© 2014 Pearson Education, Inc. The Supply Chain’s Strategic Importance ▶ Large portion of sales dollars spent on purchases ▶ Supplier relationships increasingly integrated and long term ▶ Improve innovation, speed design, reduce costs ▶ Managing supplier relationships has added emphasis
11 - 12© 2014 Pearson Education, Inc. Supply Chain Costs TABLE 11.1 Supply Chain Costs as a Percentage of Sales INDUSTRY% PURCHASED Automobiles67 Beverages52 Chemical62 Food60 Lumber61 Metals65 Paper55 Petroleum79 Restaurants35 Transportation62
11 - 13© 2014 Pearson Education, Inc. Supply Chain vs. Sales Strategy Hau Lee Furniture 60% of sales $ in supply chain Current gross profit = $10,000 Increase profits to $15,000 (50%) CURRENT SITUATION SUPPLY CHAIN STRATEGY SALES STRATEGY Sales$100,000 $125,000 Cost of materials$60,000 (60%)$55,000 (55%)$75,000 (60%) Production costs$20,000 (20%) $25,000 (20%) Fixed costs$10,000 (10%) $10,000 (8%) Profit$10,000 (10%)$15,000 (15%)$15,000 (12%)
11 - 14© 2014 Pearson Education, Inc. A Supply Chain for Beer Figure 11.1
11 - 15© 2014 Pearson Education, Inc. Supply Chain Management TABLE 11.2How Corporate Strategy Impacts Supply Chain Decisions LOW COST STRATEGY RESPONSE STRATEGY DIFFERENTIATION STRATEGY Primary supplier selection criteria CostCapacity Speed Flexibility Product development skills Willing to share information Jointly and rapidly develop products Supply chain inventory Minimize inventory to hold down costs Use buffer stocks to ensure speedy supply Minimize inventory to avoid product obsolescence Distribution networkInexpensive transportation Sell through discount distributors/retail ers Fast transportation Provide premium customer service Gather and communicate market research data Knowledgeable sales staff Product design characteristics Maximize performance Minimize cost Low setup time Rapid production ramp-up Modular design to aid product differentiation
11 - 16© 2014 Pearson Education, Inc. Sourcing Issues ▶ Make-or-buy vs. outsourcing ▶ Choosing between obtaining products and services externally as opposed to producing them internally ▶ Outsourcing ▶ Transfer traditional internal activities and resources to outside vendors ▶ Efficiency in specialization ▶ Focus on core competencies
11 - 17© 2014 Pearson Education, Inc. Six Sourcing Strategies ▶ Many suppliers ▶ Few suppliers ▶ Vertical integration ▶ Joint ventures ▶ Keiretsu networks ▶ Virtual companies
11 - 18© 2014 Pearson Education, Inc. Many Suppliers ▶ Commonly used for commodity products ▶ Purchasing is typically based on price ▶ Suppliers compete with one another ▶ Supplier is responsible for technology, expertise, forecasting, cost, quality, and delivery
11 - 19© 2014 Pearson Education, Inc. Few Suppliers ▶ Buyer forms longer term relationships with fewer suppliers ▶ Create value through economies of scale and learning curve improvements ▶ Suppliers more willing to participate in JIT programs and contribute design and technological expertise ▶ Cost of changing suppliers is huge ▶ Trade secrets and other alliances
11 - 20© 2014 Pearson Education, Inc. Vertical Integration Figure 11.2 Raw material (suppliers) Tree Harvesting Backward integration ChipmakersPulpmaking Current transformation PepsiApple International Paper Forward integrationBottlingRetail stores End-User Paper Conversion Finished goods (customers) Vertical IntegrationExamples of Vertical Integration
11 - 21© 2014 Pearson Education, Inc. Vertical Integration ▶ Developing the ability to produce goods or service previously purchased ▶ Integration may be forward, towards the customer, or backward, towards suppliers ▶ Can improve cost, quality, and inventory but requires capital, managerial skills, and demand ▶ Risky in industries with rapid technological change
11 - 22© 2014 Pearson Education, Inc. Joint Ventures ▶ Formal collaboration ▶ Enhance skills ▶ Secure supply ▶ Reduce costs ▶ Cooperation without diluting brand or conceding competitive advantage
11 - 23© 2014 Pearson Education, Inc. Keiretsu Networks ▶ A middle ground between few suppliers and vertical integration ▶ Supplier becomes part of the company coalition ▶ Often provide financial support for suppliers through ownership or loans ▶ Members expect long-term relationships and provide technical expertise and stable deliveries ▶ May extend through several levels of the supply chain
11 - 24© 2014 Pearson Education, Inc. Virtual Companies ▶ Rely on a variety of supplier relationships to provide services on demand ▶ Fluid organizational boundaries that allow the creation of unique enterprises to meet changing market demands ▶ Relationships may be short- or long-term ▶ Exceptionally lean performance, low capital investment, flexibility, and speed
11 - 25© 2014 Pearson Education, Inc. Supply Chain Risk ▶ More reliance on supply chains means more risk ▶ Fewer suppliers increase dependence ▶ Compounded by globalization and logistical complexity ▶ Vendor reliability and quality risks ▶ Political and currency risks
11 - 26© 2014 Pearson Education, Inc. Risk and Mitigation Tactics ▶ Research and assess possible risks ▶ Innovative planning ▶ Reduce potential disruptions ▶ Prepare responses for negative events ▶ Flexible, secure supply chains ▶ Diversified supplier base
11 - 27© 2014 Pearson Education, Inc. Risk and Mitigation Tactics TABLE 11.3Supply Chain Risks and Tactics RISKRISK REDUCTION TACTICSEXAMPLE Supplier failure to deliver Use multiple suppliers; effective contracts with penalties; subcontractors on retainer; pre-planning McDonald’s planned its supply chain 6 years before its opening in Russia. Every plant—bakery, meat, chicken, fish, and lettuce—is closely monitored to ensure strong links. Supplier quality failure Careful supplier selection, training, certification, and monitoring Darden Restaurants has placed extensive controls, including third-party audits, on supplier processes and logistics to ensure constant monitoring and reduction of risk.
11 - 28© 2014 Pearson Education, Inc. Risk and Mitigation Tactics TABLE 11.3Supply Chain Risks and Tactics RISKRISK REDUCTION TACTICSEXAMPLE Logistics delays or damage Multiple/redundant transportation modes and warehouses; secure packaging; effective contracts with penalties Walmart, with its own trucking fleet and numerous distribution centers located throughout the U.S., finds alternative origins and delivery routes bypassing problem areas. DistributionCareful selection, monitoring, and effective contracts with penalties Toyota trains its dealers around the world, invoking principles of the Toyota Production System to help dealers improve customer service, used-car logistics, and body and paint operations.
11 - 29© 2014 Pearson Education, Inc. Risk and Mitigation Tactics TABLE 11.3Supply Chain Risks and Tactics RISKRISK REDUCTION TACTICSEXAMPLE Information loss or distortion Redundant databases; secure IT systems; training of supply chain partners on the proper interpretations and uses of information Boeing utilizes a state-of-the-art international communication system that transmits engineering, scheduling, and logistics data to Boeing facilities and suppliers worldwide. PoliticalPolitical risk insurance; cross- country diversification; franchising and licensing Hard Rock Café reduces political risk by franchising and licensing, rather than owning, when the political and cultural barriers seem significant.
11 - 30© 2014 Pearson Education, Inc. Risk and Mitigation Tactics TABLE 11.3Supply Chain Risks and Tactics RISKRISK REDUCTION TACTICSEXAMPLE EconomicHedging to combat exchange rate risk; purchasing contracts that address price fluctuations Honda and Nissan are moving more manufacturing out of Japan as the exchange rate for the yen makes Japanese-made autos more expensive. Natural catastrophes Insurance; alternate sourcing; cross-country diversification Toyota, after its experience with fires, earthquakes, and tsunamis, now attempts to have at least two suppliers, each in a different geographical region, for each component.
11 - 31© 2014 Pearson Education, Inc. Risk and Mitigation Tactics TABLE 11.3Supply Chain Risks and Tactics RISKRISK REDUCTION TACTICSEXAMPLE Theft, vandalism, and terrorism Insurance; patent protection; security measures including RFID and GPS; diversification Domestic Port Radiation Initiative: The U.S. government has set up radiation portal monitors that scan nearly all imported containers for radiation.
11 - 32© 2014 Pearson Education, Inc. Security and JIT ▶ Shipments get misrouted, stolen, damaged, or excessively delayed ▶ Technological innovations are improving security and inventory management ▶ Location, motion sensors, broken seals, temperature ▶ Tracking can help expedite shipments
11 - 33© 2014 Pearson Education, Inc. Managing the Integrated Supply Chain ▶ Issues ▶ Local optimization can magnify fluctuations ▶ Incentives push merchandise into the supply chain for sales that have not occurred ▶ Large lots reduce shipping costs but increase inventory holding and do not reflect actual sales Bullwhip effect occurs when orders are relayed through the supply chain increasing at each step
11 - 34© 2014 Pearson Education, Inc. Managing the Integrated Supply Chain ▶ Opportunities ▶ Accurate “pull” data, shared information ▶ Lot size reduction, shipping, discounts, reduced ordering costs ▶ Single stage control of replenishment ▶ Single supply chain member responsible for ordering ▶ Vendor managed inventory (VMI)
11 - 35© 2014 Pearson Education, Inc. Managing the Integrated Supply Chain ▶ Opportunities ▶ Collaborative planning, forecasting, and replenishment (CPFR) through the supply chain ▶ Blanket orders against which actual orders are released ▶ Standardization
11 - 36© 2014 Pearson Education, Inc. Managing the Integrated Supply Chain ▶ Opportunities ▶ Postponement withholds modification as long as possible ▶ Electronic ordering and funds transfer speed transactions and reduce paperwork ▶ Drop shipping and special packaging bypasses the seller and reduces costs
11 - 37© 2014 Pearson Education, Inc. Building the Supply Base ▶ Supplier evaluation ▶ Finding potential suppliers ▶ Determine likelihood of their becoming good suppliers ▶ Supplier certification 1.Qualification 2.Education 3.Certification
11 - 38© 2014 Pearson Education, Inc. Building the Supply Base ▶ Supplier development ▶ Integrate the supplier into the system ▶ Quality requirements ▶ Product specifications ▶ Schedules and delivery ▶ Procurement policies ▶ Training ▶ Engineering and production help ▶ Information transfer procedures
11 - 39© 2014 Pearson Education, Inc. Building the Supply Base ▶ Negotiation ▶ A significant element in purchasing ▶ Highly valued skills ▶ Cost-based price model ▶ Supplier opens books ▶ Market-based price model ▶ Based on published, auction, or indexed prices ▶ Competitive bidding ▶ Common policy for many purchases ▶ Does not generally foster long-term relationships
11 - 40© 2014 Pearson Education, Inc. Building the Supply Base ▶ Contracting ▶ Share risks, benefits, create incentives ▶ Centralized purchasing ▶ Leverage volume ▶ Develop specialized staff ▶ Develop supplier relationships ▶ Maintain professional control ▶ Devote resources to selection and negotiation ▶ Reduce duplication of tasks ▶ Promote standardization
11 - 41© 2014 Pearson Education, Inc. Building the Supply Base ▶ E-Procurement ▶ Speeds purchasing, reduces costs, integrates supply chain ▶ Online catalogs and exchanges ▶ Standard items or industry-specific web sites ▶ Online auctions ▶ Low barriers to entry ▶ Reverse auctions for buyers ▶ Price not always the most important factor
11 - 42© 2014 Pearson Education, Inc. Logistics Management ▶ Objective is to obtain efficient operations through the integration of all material acquisition, movement, and storage activities ▶ Is a frequent candidate for outsourcing ▶ Allows competitive advantage to be gained through reduced costs and improved customer service
11 - 43© 2014 Pearson Education, Inc. Shipping Systems ▶ Trucking ▶ Moves the vast majority of manufactured goods ▶ Chief advantage is flexibility ▶ Railroads ▶ Capable of carrying large loads ▶ Little flexibility though containers and piggybacking have helped with this
11 - 44© 2014 Pearson Education, Inc. Shipping Systems ▶ Airfreight ▶ Fast and flexible for light loads ▶ May be expensive ▶ Waterways ▶ Typically used for bulky, low-value cargo ▶ Used when shipping cost is more important than speed
11 - 45© 2014 Pearson Education, Inc. Shipping Systems ▶ Pipelines ▶ Used for transporting oil, gas, and other chemical products ▶ Multimodal ▶ Combines shipping methods ▶ Common, especially in international shipments ▶ Aided by standardized containers
11 - 46© 2014 Pearson Education, Inc. Cost and Speed of Shipments ▶ Faster shipping is generally more expensive than slower shipping ▶ Faster methods tend to involve smaller shipment sizes while slower methods involve very large shipment sizes
11 - 47© 2014 Pearson Education, Inc. Warehousing ▶ May be expensive, but alternatives may be more so ▶ Fundamental purpose is to store goods ▶ May provide other functions ▶ Consolidation ▶ Break-bulk ▶ Cross-docking ▶ Channel assembly
11 - 48© 2014 Pearson Education, Inc. Third-Party Logistics (3PL) ▶ Outsourcing logistics can reduce inventory, costs, and improve delivery reliability and speed ▶ Coordinate supplier inventory with delivery services ▶ May provide warehousing, assembly, testing, shipping, customs
11 - 49© 2014 Pearson Education, Inc. Distribution Management ▶ The outbound flow of products 1.Rapid response 2.Product choice 3.Service ▶ Increasing the number of facilities generally improves response time and customer satisfaction ▶ Total costs are important
11 - 50© 2014 Pearson Education, Inc. Distribution Management Time Number of facilities 1234512345 Response time (a) Response Time $ Number of facilities 1234512345 Lowest cost (b) Cost $ Total logistics cost Facility costs Inventory costs Transportation costs Figure 11.3
11 - 51© 2014 Pearson Education, Inc. Distribution Management Figure 11.3 $ Number of facilities 1234512345 Revenue (c) Cost, Revenue, and Profit Total logistics cost Max profit
11 - 52© 2014 Pearson Education, Inc. Distribution Management ▶ Facilities, packaging, and logistics ▶ Selection and development of dealers or retailers ▶ Downstream management as important as upstream management
11 - 53© 2014 Pearson Education, Inc. Ethics and Sustainable Supply Chain Management ▶ Personal ethics ▶ Critical to long term success of an organization ▶ Supply chains particularly susceptible ▶ Ethics within the supply chain ▶ Ethical behavior regarding the environment
11 - 54© 2014 Pearson Education, Inc. Institute for Supply Management Principles and Standards ▶ Promote and uphold responsibilities to one’s employer; positive supplier and customer relationships; sustainability and social responsibility; protection of confidential and proprietary information; applicable laws, regulations, and trade agreements; and development of professional competence ▶ Avoid perceived impropriety; conflicts of interest; behaviors that negatively influence supply chain decisions; and improper reciprocal agreements
11 - 55© 2014 Pearson Education, Inc. ISM Ethical Standards 1.PERCEIVED IMPROPRIETY. Prevent the intent and appearance of unethical or compromising conduct in relationships, actions and communications 2.CONFLICTS OF INTEREST. Ensure that any personal, business or other activity do not conflict with the lawful interests of your employer 3.ISSUES OF INFLUENCE. Avoid behaviors or actions that may negatively influence, or appear to influence, supply management decisions
11 - 56© 2014 Pearson Education, Inc. ISM Ethical Standards 4.RESPONSIBILITIES TO YOUR EMPLOYER. Uphold fiduciary and other responsibilities using reasonable care and granted authority to deliver value to your employer 5.SUPPLIER AND CUSTOMER RELATIONSHIPS. Promote positive supplier and customer relationships 6.SUSTAINABILITY AND SOCIAL RESPONSIBILITY. Champion social responsibility and sustainability practices in supply management
11 - 57© 2014 Pearson Education, Inc. ISM Ethical Standards 7.CONFIDENTIAL AND PROPRIETARY INFORMATION. Protect confidential and proprietary information 8.RECIPROCITY. Avoid improper reciprocal agreements 9.APPLICABLE LAWS, REGULATIONS AND TRADE AGREEMENTS. Know and obey the letter and spirit of laws, regulations and trade agreements applicable to supply management
11 - 58© 2014 Pearson Education, Inc. ISM Ethical Standards 10.PROFESSIONAL COMPETENCE. Develop skills, expand knowledge and conduct business that demonstrates competence and promotes the supply management profession
11 - 59© 2014 Pearson Education, Inc. Establishing Sustainability in Supply Chains ▶ Return or reverse logistics ▶ Sending returned products back up the supply chain for resale, repair, reuse, remanufacture, recycling, or disposal ▶ Closed-loop supply chain ▶ Proactive design of a supply chain that tries to optimize all forward and reverse flows ▶ Prepares for returns prior to product introduction
11 - 60© 2014 Pearson Education, Inc. Establishing Sustainability in Supply Chains TABLE 11.4Management Challenges of Reverse Logistics ISSUEFORWARD LOGISTICSREVERSE LOGISTICS ForecastingRelatively straightforwardMore uncertain Product qualityUniformNot uniform Product packagingUniformOften damaged PricingRelatively uniformDependent on many factors SpeedOften very importantOften not a priority Distribution costsEasily visibleLess directly visible Inventory managementConsistentNot consistent
11 - 61© 2014 Pearson Education, Inc. Measuring Supply-Chain Performance ▶ Assets committed to inventory Percentage invested in inventory = x 100 Total inventory investment Total assets ► Home Depot had $11.4b inventory, total assets of $44.4b Percentage invested in inventory = x 100 = 25.7% 11.4 44.4
11 - 62© 2014 Pearson Education, Inc. Measuring Supply-Chain Performance TABLE 11.5 Inventory as Percentage of Total Assets (with examples of exceptional performance) Manufacturer (Toyota 5%)15% Wholesale (Coca-Cola 2.9%)34% Restaurants (McDonald’s.05%)2.9% Retail (Home Depot 25.7%)28%
11 - 63© 2014 Pearson Education, Inc. Measuring Supply-Chain Performance ▶ Inventory turnover Inventory turnover = Cost of goods sold Inventory investment ► Inventory investment ► Average of several periods ► (beginning plus ending)/2 ► Ending inventory
11 - 64© 2014 Pearson Education, Inc. Measuring Supply-Chain Performance ▶ From PepsiCo, Inc. Annual Report Net revenue$32.5 Cost of goods sold$14.2 Inventory: Raw material inventory$.74 Work-in-process inventory$.11 Finished goods inventory$.84 Total inventory investment$1.69 Inventory turnover = = 8.4 14.2 1.69
11 - 65© 2014 Pearson Education, Inc. Measuring Supply-Chain Performance TABLE 11.6Examples of Annual Inventory Turnover FOOD, BEVERAGE, RETAIL Anheuser Busch15 Coca-Cola15 Home Depot5 McDonald’s112 MANUFACTURING Dell Computer90 Johnson controls22 Toyota (overall)13 Nissan (assembly)150
11 - 66© 2014 Pearson Education, Inc. Measuring Supply-Chain Performance ▶ Weeks of supply ► For PepsiCo Weeks of supply = Inventory investment Annual cost of goods sold 52 weeks Inventory investment = $1.69b Average weekly cost of goods sold = $14.2b / 52 = $.273b Weeks of supply = 1.69 /.273 = 6.19 weeks
11 - 67© 2014 Pearson Education, Inc. Benchmarking the Supply Chain ▶ Comparison with benchmark firms TABLE 11.7 Supply Chain Metrics in the Consumer Packaged Goods Industry TYPICAL FIRMS BENCHMARK FIRMS Order fill rate71%98% Oder fulfillment lead time (days)73 Cash-to-cash cycle time (days)10030 Inventory days of supply5020
11 - 68© 2014 Pearson Education, Inc. The SCOR Model ▶ Processes, metrics and best practices Plan: Demand/Supply planning and Management Source: Identify, select, manage, and assess sources Make: Manage production execution, testing and packaging Deliver: Invoice, warehouse, transport and install Return: Raw materialReturn: Finished goods Figure 11.4
11 - 69© 2014 Pearson Education, Inc. The SCOR Model TABLE 11.8 SCOR Model Metrics to Help Firms Benchmark Performance Against the Industry PERFORMANCE ATTRIBUTESAMPLE METRICCALCULATION Supply chain reliability Perfect order fulfillment(Total perfect orders) / (Total number of orders) Supply chain responsiveness Average order fulfillment cycle time (Sum of actual cycle times for all orders delivered) / (Total number of orders delivered) Supply chain agilityUpside supply chain flexibility Time required to achieve an unplanned 20% increase in delivered quantities Supply chain costsSupply chain management costs Cost to plan + Cost to source + Cost to deliver + Cost to return Supply chain asset management Cash-to-cash cycle time Inventory days of supply + Days of receivables outstanding – Days of payables outstanding
11 - 70© 2014 Pearson Education, Inc. Benchmarking the Supply Chain ▶ Benchmarking useful ▶ May not be adequate ▶ Audits may be necessary ▶ Continuing communication, Understanding, Trust, Performance, Corporate strategy ▶ Foster a mutual belief that “we are in this together”
11 - 71© 2014 Pearson Education, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.
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