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December 11, 2009 / Hotel Cambodiana “Stay Another Day Cambodia” Booklet 2009 - 2010 Presentation by: Susan Kennedy Sustainable Tourism Consultant, GTZ.

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Presentation on theme: "December 11, 2009 / Hotel Cambodiana “Stay Another Day Cambodia” Booklet 2009 - 2010 Presentation by: Susan Kennedy Sustainable Tourism Consultant, GTZ."— Presentation transcript:

1 December 11, 2009 / Hotel Cambodiana “Stay Another Day Cambodia” Booklet Presentation by: Susan Kennedy Sustainable Tourism Consultant, GTZ

2 “Stay Another Day Cambodia” Booklet December 11, 2009 / Hotel Cambodiana 2008 Version2009 – 2010

3 History of 2008 & 2007 “Stay Another Day” Booklets Approximately 65% repeat rate from 2007 to Previously heavily donor-funded by both the IFC and GTZ. Initiatives paid only a fraction (about 1/5) of the actual costs to manage, design, print and distribute the booklet. Placed into the private sector for , initiatives paid over 50% more in price for only 1/2 the space! December 11, 2009 / Hotel Cambodiana “Stay Another Day Cambodia” Booklet

4 December 11, 2009 / Hotel Cambodiana “Stay Another Day Cambodia” Booklet Booklet 2-page spread $300 80,000 copies printed (significant donor funding) Booklet 1 page $480 60,000 copies printed (private sector)

5 51 Initiatives in vs. 37 Initiatives in % increase in initiatives - even though price increased by over 50% and space decreased by half. 23 out of 37 initiatives repeated from 2008 (2 wished to but missed the deadline) = 68% repeat rate! –In 2008, 65% repeated from new initiatives – over half are new. Conclusion: “Stay Another Day” is a proven success and a truly sustainable tourism initiative in Cambodia! December 11, 2009 / Hotel Cambodiana “Stay Another Day Cambodia” Booklet

6 17 Initiatives opted for a 1/2 page at $250 December 11, 2009 / Hotel Cambodiana “Stay Another Day Cambodia” Booklet

7 Initiatives working closely together “shared” a page for $240 each = $480 for the entire page (our break-even rate) December 11, 2009 / Hotel Cambodiana “Stay Another Day Cambodia” Booklet

8 Orange Pages Advertisers paid only $40 each December 11, 2009 / Hotel Cambodiana “Stay Another Day Cambodia” Booklet

9 What Elements Stayed the Same?  Philosophy Behind “Stay Another Day” of Promoting Sustainable and Responsible Tourism All Initiatives must work to support Community, Culture and/or the Environment “Who are we and what do we do?” and “What can you experience?”  Free of Charge to Tourists (and will always remain so)  Monk Orange Branding Color Orange and brown pantone colors from the “Kingdom of Wonder” branding campaign are used throughout  A5 Size  Overall Layout including Maps, Table of Contents and Sections: Siem Reap, Phnom Penh and Around Cambodia  Orange Pages Advertisers  Articles on Responsible Tourism December 11, 2009 / Hotel Cambodiana “Stay Another Day Cambodia” Booklet

10 December 11, 2009 / Hotel Cambodiana “Stay Another Day Cambodia” Booklet – Version Updated and Re-designed Articles 2008 Version 2009 – 2010

11 What’s New in this Edition? 1) Direct Support from the Ministry of Tourism December 11, 2009 / Hotel Cambodiana “Stay Another Day Cambodia” Booklet –“Welcome Message” from H.E. Dr. Thong Khon, Minister of Tourism

12 What’s New in this Edition? 2) Branding Campaign logos placed at the bottom of each initiative – based on the organization’s line of work. December 11, 2009 / Hotel Cambodiana “Stay Another Day Cambodia” Booklet

13 December 11, 2009 / Hotel Cambodiana “Stay Another Day Cambodia” Booklet Voluntourism Kampong Thom 3) Several New Articles Remote Temple Sites Ecotourism Angkor: Living Heritage

14 4) New “Stay Another Day” Logo and website coming soon: December 11, 2009 / Hotel Cambodiana “Stay Another Day Cambodia” Booklet

15 5) “Eligibility for Participation” Form –All initiatives were required to fill out and sign a questionnaire with 23 questions regarding their contributions to social, environmental and cultural sustainability. –Lends to credibility and accountability. December 11, 2009 / Hotel Cambodiana “Stay Another Day Cambodia” Booklet What’s New in this Edition?

16 6) Responsible Private Sector Advertisers –Only businesses that are considerate of the society and community in which they run their operations will be allowed to advertise. December 11, 2009 / Hotel Cambodiana “Stay Another Day Cambodia” Booklet

17 What’s New in this Edition? 7) Tourist Police: Emergency Numbers to Call Available 24 Hours - Nationwide December 11, 2009 / Hotel Cambodiana “Stay Another Day Cambodia” Booklet

18 Tonlé Tourism Training Centre – Stung Treng Guestbook Comments:  “The accommodation was very good and we kept saying ‘we will stay another day’… we stayed for more than a week!”  “We came here as recommended by ‘Stay Another Day’ and our expectations were exceeded 100%.”  “We found information about this place in ‘Stay Another Day’ and we enjoyed our stay very much.” December 11, 2009 / Hotel Cambodiana “Stay Another Day Cambodia” Booklet

19 16 initiatives that have participated all 3 years. Thank you for your continued support! Siem Reap: Angkor Hospital for Children Angkor Centre for the Conservation of Biodiversity (ACCB) Butterflies Garden Restaurant Center for Khmer Studies Krousar Thmey Sala Baï Hotel School Senteurs d’Angkor Phnom Penh: Cambodian Living Arts Nyemo Pour un Sourire d’Enfant (PSE) Rehab Craft Battambang: Phare Ponleu Selpak (PPS) Kampong Speu: Chambok /Mlup Baitong Kampot: Epic Arts Kratie: Cambodian Rural Development Team (CRDT) Sihanoukville: The Starfish Project December 11, 2009 / Hotel Cambodiana “Stay Another Day Cambodia” Booklet


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