Presentation is loading. Please wait.

Presentation is loading. Please wait.

1 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Page 1 Profiling & Expectations of respondents for AMP Universal Realty.

Similar presentations


Presentation on theme: "1 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Page 1 Profiling & Expectations of respondents for AMP Universal Realty."— Presentation transcript:

1 1 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Page 1 Profiling & Expectations of respondents for AMP Universal Realty

2 2 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Total Sample Size AreaNo. of people Interviewed All368 Salt Lake - Sector 170 Salt Lake - Sector 258 Kestopur59 Laketown58 Baguihati62 Ultadanga61

3 3 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Current Shopping Behaviour Page 3

4 4 Copyright © 2011 The Nielsen Company. Confidential and proprietary. (Figures in % of sample) If we look at the outlet preference, we can see that majority of the population are favorably disposed to shopping from both formats i.e. Malls & Traditional markets. The preference is lower in Laketown & Ultadanga. Thus signifying the opportunity for the client arcade to attract the customers from the catchment areas.

5 5 Copyright © 2011 The Nielsen Company. Confidential and proprietary. All Salt Lake - Sector 1/2 Salt Lake - Sector 1 Salt Lake - Sector 2KestopurLaketownBaguihatiUltadanga Grocery like - rice, pulses, sugar Snacks, beverages & confectionery items Household cleaning / Fabric cleaning items Apparel / Accessories Men's Apparel / Accessories Women's Apparel / Accessories Kids Footwear Jewellery & Watches Electronic Items - Mobiles, TV, etc Visited Food court Coffee Shop / Café Fine Dining Restaurant Fast Food Restaurants When it comes to the outlets visited by people to buy various household / regular commodities, we see that, there is higher incidence of shopping from Local outlets. The below items listed have a higher incidence of malls and arcades located in and around Salt lake. (Figures in % of sample)

6 6 Copyright © 2011 The Nielsen Company. Confidential and proprietary. All Salt Lake - Sector 1/2 Salt Lake - Sector 1 Salt Lake - Sector 2KestopurLaketownBaguihatiUltadanga Grocery like - rice, pulses, sugar Eatables like Fruits and vegetables and milk Fish & meat Snacks, beverages & confectionery Household cleaning / Fabric cleaning items Apparel / Accessories Men's Apparel / Accessories Women's Apparel / Accessories Kids Footwear Jewelry & Watches Books, Music CDs, Toys Electronic Items - Mobiles, TV Books & Stationery Food Court Coffee Shop/ Cafe Amount spend - Fine dining restaurant Fast Food Restaurants Average Amount spend on each category is given below, we get the following picture- (Average Amount spent in Rs)

7 7 Copyright © 2011 The Nielsen Company. Confidential and proprietary. All Salt Lake - Sector 1/2 Salt Lake - Sector 1 Salt Lake - Sector 2KestopurLaketownBaguihatiUltadanga Grocery like rice, pulses, oil, sugar etc Eatables like fruits and Vegetables Fish and Meat Snacks, Beverages and Confectionery Household Cleaning/ Fabric Cleaning Apparel/ Accessories- Mens Apparel/ Accessories- Women Apparel/Accessories- Children Footwear Jewellery & Watches Books, Music CDs, Toys Electronic Items-TV, Mobile etc Books and Stationery Games/ Amusement Arcades (Figures in % of sample) The snapshot whether people buy branded goods or both branded and un-branded goods is as follows

8 8 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Current Shopping Visit Dynamics Page 8

9 9 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Majority of the people generally dont travel more than 2km when they go to a shopping mall/arcade; People in Ultadanga and Baguihati generally like to go to an arcade which is within 1km from their house At an overall level, people generally travel upto 30 mins to go & visit a shopping mall & arcade. Hence, there will be high propensity of people in the sample catchments to visit the client arcade. (Figures in % of sample)

10 10 Copyright © 2011 The Nielsen Company. Confidential and proprietary. All Salt Lake Sector ½ Salt Lake Sector 1 Salt Lake Sector 2KestopurLaketownBaguihatiUltadanga When visiting a mall / shopping arcade, on an average more than 2 people visit the mall. The below table summarizes the results for all the catchments. (avg no of people visiting a mall / shopping arcade together) All Salt Lake - Sector 1/2 Salt Lake - Sector 1 Salt Lake - Sector 2KestopurLaketownBaguihatiUltadanga Auto rickshaw Bus Car Walk wheeler Taxi When it comes to the mode of travel availed of when visiting Malls / Arcades in Salt Lake, the highest incidence is for Auto rickshaw & Bus. This is very favorable for the client, as the location of the Mall is near a major junction (Baisakhi) which is well connected by Autos & Buses. (Figures in % of sample)

11 11 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Shopping Arcade Visit Dynamics Page 11

12 12 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Malls/Centres VisitedAll Salt Lake 1/2 Salt Lake 1 Salt Lake 2 KestopurLake townBaguihatiUltadanga City Centre 1 Salt lake Big Bazaar VIP Road Pantaloons Kankurgachi Mani Square Salt lake New market Bazaar Kolkata City centre 2 Salt lake South City A C Market City Centre 1 is by far the most popular mall / arcade in the catchment, followed by Big Bazaar VIP. (Figures in % of sample)

13 13 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Frequency of Visit to City Center 1All Salt Lake - Sector 1/2 Salt Lake - Sector 1 Salt Lake - Sector 2KestopurLaketownBaguihatiUltadanga Once in days Once a week Once in two weeks Once a month Once in 2 months Less frequently than once in 2 months Average (In month) We can see that almost 10% of the people in Salt lake Sector 1 & 2 visit City Centre every 2-3 days. 1 in 3 people visit the mall once in 2 weeks or more frequently. This proportion is also pretty high for Kestopur, Laketown, Baguihati & Ultadanga. This points to frequent visitors for the client mall / arcade. Frequency of Visit to Mani SquareAll Salt Lake - Sector 1/2 Salt Lake - Sector 1 Salt Lake - Sector 2KestopurLaketownBaguihatiUltadanga Once in days Once a week Once in two weeks Once a month Once in 2 months Less frequently than once in 2 months Average (In month) The following table highlights the frequency of visit for Mani Square - (Figures in % of sample)

14 14 Copyright © 2011 The Nielsen Company. Confidential and proprietary. If we look at the mode of travel used to visit the malls in the vicinity of salt lake – we see a high incidence for Auto as well as walking to the mall, this is very positive for the client. (mode of travel used to visit City Centre 1) (mode of travel used to visit Mani Square)

15 15 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Dining Out Dynamics Page 15

16 16 Copyright © 2011 The Nielsen Company. Confidential and proprietary. If we look at the frequency of going out for lunch / dinner; we see that approx 40% of the people go out for lunch / dinner atleast once a month. When going out for Lunch or dinner we see that majority of the people go out in groups of 3-4 people. (Figures in % of sample)

17 17 Copyright © 2011 The Nielsen Company. Confidential and proprietary. When looking at the outlet preference for dining out, there is high scope for footfalls in the client mall, as most of the people prefer a restaurant in the nearby localities. When looking at the amount of money spent / head when dining out, we see that majority of the people prefer restaurants where the cost of food is less than Rs. 200 / head (Figures in % of sample)

18 18 Copyright © 2011 The Nielsen Company. Confidential and proprietary. There is a high preference for Non-Veg food among the residents of the catchment areas. The client arcade ideally should have a high proportion of restaurants / outlets that serve Non-Veg food. When asked about the cuisine preference, the following table summarizes the responses of the respondents. The highest preference is for Chinese cuisine followed by Bengali and Indian. (Figures in % of sample)

19 19 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Concept Evaluation Page 19

20 20 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Description about MallAllSalt-Lake 1/2 Salt Lake 1 Salt Lake 2 KestopurLake townBaguihatiUltadanga All products under one roof Close to my home / residence A very nice mall / enclave - will definitely visit National & International brands will be present Connectivity to different areas Price Comparable with Local Market (Figures in % of sample) We showed a concept card to the respondents, which had the various aspects of the client proposition, and took feedback on the same. The first impressions on reading the concept card are as follows - The variety of shops / outlets and the proximity of the enclave to residence areas are the most popular first impressions

21 21 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Features LikedAllSalt-Lake 1/2Salt-Lake 1Salt-Lake 2KestopurLake townBaguihatiUltadanga National and international brands will be available Items under one roof Will have parking facilities Close to my Residence Structure & look of the mall is nice The facts liked about the mall are - The factors with the highest likeability are – National & International brands will be available, and availability of all items under one roof There are no dislikes at an overall level; however 23% of the people from Laketown feel that the mall is far from their house (Figures in % of sample)

22 22 Copyright © 2011 The Nielsen Company. Confidential and proprietary. % of people agreeing - Top 2 boxAll Salt Lake - Sector 1/2 Salt Lake - Sector 1 Salt Lake - Sector 2KestopurLaketownBaguihatiUltadanga Uniqueness Relevance Convenience We asked the respondents to judge the concept at 3 levels – Uniqueness of the enclave / mall Personal relevance of the enclave / mall Convenience of the enclave / mall Here, we can see that majority of the respondents are positively inclined to the concept at all 3 levels. The highest being for Convenience. The client concept has been well accepted by the people residing in the catchment areas. (Figures in % of sample)

23 23 Copyright © 2011 The Nielsen Company. Confidential and proprietary. When we look at the Overall Likeability of the Mall, we see that there is a strong positive association with the concept. At an overall level 85% of the people like the enclave, there is no negative attitude towards the mall. (Figures in % of sample)

24 24 Copyright © 2011 The Nielsen Company. Confidential and proprietary. When asked about the likeliness of visit, the responses were as follows – The visit likeliness of the respondent is also very high for the client enclave, thus it is expected that majority of the people from the above mentioned catchments would be visiting the mall. (Figures in % of sample)

25 25 Copyright © 2011 The Nielsen Company. Confidential and proprietary. An enquiry into the likely day of visit, points to the below table – While there are high responses to Visit on weekends, something to note is that, there are high percentage of the people who have said that they would be visiting the mall on weekends as well as weekdays. This is especially high for Kestopur and Salt Lake Sector 1 & 2. (Figures in % of sample)

26 26 Copyright © 2011 The Nielsen Company. Confidential and proprietary. The most frequent time of visit is between 4 – 8 pm. The respondents were also asked about the state their likely frequency of visit to the client enclave / mall. At an overall level, more than 70% of the people will be visiting the mall atleast once a month, or more frequently. For Salt Lake Sector 1 & 2, this proportion goes upto approx 84% (Figures in % of sample)

27 27 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Purpose of Visiting the Mall- When we asked the respondents, that for which of the following reasons would they be visiting the enclave / mall, we got the following responses – All Salt Lake - Sector 1/2 Salt Lake - Sector 1 Salt Lake - Sector 2KestopurLaketownBaguihatiUltadanga Shopping for clothes, accessories etc Shopping for Groceries/ Provisional Restaurant Entertainment Fast food Joint / Outlet Food court Coffee shop Relaxing / Hanging out Gaming Shopping for Clothes & Accessories, followed by Shopping for Groceries / provisional are the most popular reasons for visiting this mall. (Figures in % of sample)

28 28 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Essential to haveAll Salt Lake - Sector 1/2 Salt Lake - Sector 1 Salt Lake - Sector 2KestopurLaketownBaguihatiUltadanga Groceries Childrens wear Ladies garments Men s garments - Formal / casuals Fast Food Outlet / Restaurant Cosmetics / perfumes Family entertainment Coffee shop / Cafe Pharmacy Leather accessories like bags & belts Electronic items like music systems & TVs Bookstore Mobile phones / pagers Home furnishings & accessories Consumer durables like fridges, refrigerators Computers/ computer accessories Gymnasium / fitness centre Greeting cards / gifts Sportswear Toys The respondents were asked to rate the items that are essential to be present in the mall, the below table sums up the responses – Contd….. (Figures in % of sample)

29 29 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Essential to haveAll Salt Lake - Sector 1/2 Salt Lake - Sector 1 Salt Lake - Sector 2KestopurLaketownBaguihatiUltadanga Cinema complex Cybercafé Store like Shoppers Stop Handlooms Watches CDs / VCDs / tapes Furniture Gold Jewellery Ethnic Indian stuff but not clothes artifacts Building material / hardware Pool parlour Video games arcade Bar / pub Discotheque Bowling alley (Figures in % of sample)

30 30 Copyright © 2011 The Nielsen Company. Confidential and proprietary. There was an opportunity for the people to give suggestions about the mall; some of the prominent responses were as follows – a)Prices of products should be reasonable b)The mall should have atms c)There should be a medical store d)There should be a lot of sitting space inside & outside the mall e)The cleanliness of the mall & surrounding areas should not be compromised f)Water & Toilet facilities on all floors Other responses included – a)There should be a gym b)There should be a kids play area c)There should be a cyber café d)There should be adequate parking space e) Shops should open early

31 31 Copyright © 2011 The Nielsen Company. Confidential and proprietary. We asked the respondents for brand preference, i.e. the brands they would like to see in the mall – The top responses were- BATA KHADIMS SREE LEATHERS REEBOK Raymond's LEE PETER ENGLAND VIMAL LAKME LEVI'S ADIDAS PARK AVENUE JOHN PLAYERS PANTALOONS GWALIOR NIKE PARX LEE COOPER ALLEN SOLLY DIGJAM WOODLANDS PLAY BOY LOUIS PHILLIPE KFC GARNIER TITAN VAN HEUSSEN ARROW TURTLE BLACKBERRY Followed by -

32 32 Copyright © 2011 The Nielsen Company. Confidential and proprietary. We also asked the respondents for brand preference in terms if eating out, i.e. the food joints & restaurants they would like to see in the mall – The top responses were – Followed by - KFC PIZZA HUT DOMINOES MCDONALDS MONGINIS SUBWAY ALIBABA BABUMOSAI CCD KWALITY BARISTA ARSALAN SUGAR & SPICE MAINLAND CHINA ZEESHAN AMINIA BHOJO HORI MANNA KOOKIE JAR KINGFISHER

33 33 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Page 33 Profiling & Expectations of Salt Lake – Sector V respondents

34 34 Copyright © 2011 The Nielsen Company. Confidential and proprietary. General Profiling Page 34

35 35 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Page 35 We met employees from…. Among others…

36 36 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Page 36 Duration of work in Sector V Less than 6 months47 6 months – 1 year16 1 – 2 years16 2 – 3 years9 3 – 4 years7 4 – 5 years4 More than 52 Age break up 18 – 25 years47 25 – 40 years49 40 – 60 years4 How long have they been working in Sector V Age of the respondents Income level Upto Rs.20,00025 Rs. 20,000 – Rs. 50,00065 More than 60,00010 Avg. Income – Rs. 30,700 Income of the respondents Fig in %

37 37 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Page 37 Food Habits

38 38 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Page 38 Current practice for lunch Go out for Lunch40 Food from Office Canteen39 Bring Food from Home16 Order food from Office5 40% of the respondents go out for lunch usually… Base-All Fig in % Almost all the respondents hang out after office in near by food joints.

39 39 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Page 39 Frequency of going out for lunch / dinner Daily35 Once in 2 days4 Twice a week12 Once a week30 Once in 2 weeks5 Once a month12 35% of the respondents go out for lunch / dinner on a daily basis Base-All Fig in %

40 40 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Page 40 Distance travelled when going out for lunch / dinner km km km km4 Time travelled when going out for lunch / dinner Less than 15 mins mins21 30 mins - 1 hour5 1 hour hours2 Average16 The people from Sector V usually go to a food joint within 1 km, and where they can reach within 15 mins Base-All Fig in %

41 41 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Page 41 No of People Accompanying The majority of people usually go out in groups of 3 or 4. There exists a significant chunk of people (21%) who go out in larger groups on a regular basis Base-All Fig in %

42 42 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Page 42 Mode of travel used Walk58 Auto rickshaw16 2 wheeler11 Car7 Taxi5 Bus4 Destination for lunch / dinner Local Restaurant/hotel in sector 588 Stand alone restaurant in Sector 54 Food court of any mall / building5 Stand alone restaurant in areas like Park Street2 More than half the people walk to their destination Base-All Fig in % Almost 90% of the people go to a local restaurant / hotel in Sector V

43 43 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Page 43 Avg amount spent when going out for lunch / dinner Rs 200 per head70 Rs per head25 Rs 500 and above6 Average (Rs Spent)229 Approx 70% of respondents usually spend upto Rs. 200 per head when going out for lunch / dinner Base-All Fig in % Bengali83 Chinese77 North Indian47 Continental / Italian37 South Indian21 Tibetan14 Thai9 Mexican4 Japanese2 Preference is the highest for Bengali & Chinese cuisine; Non- Veg has the highest preference, with 96% of the respondents opting for it

44 44 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Page 44 Concept Evaluation

45 45 Copyright © 2011 The Nielsen Company. Confidential and proprietary. At an Overall level around 8 out of 10 respondents like the mall and are likely to visit it. Base-All Fig in %

46 46 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Page 46 Purpose of visit Shopping for clothes, accessories90 Food court, Coffee shop83 Restaurant - fine dining72 Shopping for Groceries/ Provisional30 Gaming/Entertainment/Hanging out18 Frequency of Visit The primary reasons for visiting the mall would be – (i) Shopping for clothes, accessories, (ii) Visiting the food court, coffee shops (iii) Restaurant, fine dining Base-All Fig in % More than 40% of the respondents would be visiting the mall at least once a week

47 47 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Page 47 Preferred Cuisine Bengali77 Chinese72 North Indian51 Continental / Italian26 South Indian23 Thai9 Tibetan9 Mexican4 Japanese2 Preferred Price Range Upto Rs 200 per head67 Rs per head26 Rs per head4 Rs 750 and above4 Average (in Rs.)245 Majority of the respondents want Bengali & Chinese cuisine to be present in the mall. The average budget for eating out has been stated as Rs. 245, 2/3 rd of the respondents want the price of food to be upto Rs. 200 / head Base-All Fig in %

48 48 Copyright © 2011 The Nielsen Company. Confidential and proprietary. KFC77 DOMINOS35 MCDONALDS32 PIZZA HUT23 MAINLAND CHINA7 ALI-BABA5 ARSALAN5 CCD5 BARISTA5 MONGINIS4 SUBWAY4 BHOJOHORI MANNA4 KOOKIE JAR2 Most Desired Joints Reebok & KFC are the most desired brands for the respondents. Base-All Fig in % Most Desired Brands REEBOK46 PANTALOONS23 ADIDAS16 JOHN PLAYERS16 LEE14 BATA14 PETER ENGLAND12 LEVI'S11 VAN HEUSEN11 KODAK11 RAYMOND11 NIKE11 ARROW9

49 49 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Shops should open early16 Ample sitting space inside & outside the mall12 A film theatre / multiplex should be there12 They should have an ATM9 There should be a medical store7 Prices of products should be reasonable5 A kids play area should be there4 There should be a lot of parking space4 Ample sitting space along with shops opening early are the primary suggestions from the respondents. Base-All Fig in %

50 50 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Page 50 Population Enumeration

51 51 Copyright © 2011 The Nielsen Company. Confidential and proprietary. To determine the demographics of the catchment area in terms of the total number of households in the area estimated adult population (above 18 yrs of age) is determined from the voter list as enumerated below Catchment Area Estimated Adult Population (above 18 yrs of age) Male %Female %TotalNo of Households Sector Sector Kestopur Laketown Baguihati Ultadanga (Source - Election Commission of India - Voter List)

52 52 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Moreover the likeliness to visit a mall in the weekends were predictably higher although more than 50% of the people from Sector 2 and Kestopur were likely to visit during weekdays Source - Nielsen Survey Visit Likeliness (in %) - Top 2 Box Avg Household SizeAnyWeekendWeekday (Figures in % of sample)

53 53 Copyright © 2011 The Nielsen Company. Confidential and proprietary. The estimated total population count is prepared which is a multiplication of the number of households (from the voter list) and the average household size calculated from the survey. It is observed that Sector 1 is the most populous area with an estimated population of around 45,000 people 23532Ultadanga 14580Baguihati 16330Laketown 24551Kestopur 16182Sector Sector 1 Estimated Total Population (No. of households x Avg Household Size) Catchment Area

54 54 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Estimated footfall analysis shows that more than 1.15 lakh people are expected to visit the mall at any point of time. Weekends are likely to see higher turnouts with Sector 1 contributing to about 35% of the total weekend footfall with Kestopur contributing to 28% during weekdays Total Ultadanga Baguihati Laketown Kestopur Sector Sector 1 Estimated Footfall WeekdayEstimated Footfall WeekendEstimated FootfallCatchment Area

55 55 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Location Drawing To have a better understanding of the catchment area lacational maps have been provided with (ref from Google Maps) keeping the mall AMP VAISAAKKHI as the base point. The maps give us a clear representation of the sub areas within the catchment areas from where the survey was carried out. The locational maps have been provided for the following areas:- 1.Sector 1 Salt lake 2.Sector 2 Salt Lake 3.Kestopur 4.Baguihati 5.Laketown 6.Ultadanga

56 56 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Blocks in Sector 1 are shown below:- Block AA, BA, CA, DA, EA, FA, AB, BB, CB, DB, EB, AC,BC, CC, DC, EC, AD, BD, CD, DD, AE, BE, CE, DE, AF, BF, CF, DF

57 57 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Blocks in Sector 2 are shown below:- Block AG, BG, CG, DG, AH, BH, AJ, BJ, CJ, DJ, AK, BK, CK, DK, AL, BL, CL, DL, ED, EE

58 58 Copyright © 2011 The Nielsen Company. Confidential and proprietary. The areas under Kestopur are displayed in the map given below:- Ghosh Para, Majher Para, Hana Para, Rabindra Pally, Adarsha Pally, Prafulla Kanan, Narayantola, Chirantani Park

59 59 Copyright © 2011 The Nielsen Company. Confidential and proprietary. The areas under Baguihati are displayed in the map given below:- Deshbandu Nagar, Aswani Nagar, Zarda Bagan, Narayantola West

60 60 Copyright © 2011 The Nielsen Company. Confidential and proprietary. The areas under Laketown are displayed in the map given below:- Laketown Block B, Block C,Sreebhumi and Tank no-1,2,3,4,5 in DumDum Park area Laketown Block B,C and SreebhumiTank No 1-5 in DumDum Park Area

61 61 Copyright © 2011 The Nielsen Company. Confidential and proprietary. The areas under Ultadanga are displayed in the map given below:- Ultadanga, Murari Pukur and Bagmari Murari Pukur Bagmari

62 62 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Overall Snapshot Overall catchment area is enumerated below:-

63 63 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Thank you…


Download ppt "1 Copyright © 2011 The Nielsen Company. Confidential and proprietary. Page 1 Profiling & Expectations of respondents for AMP Universal Realty."

Similar presentations


Ads by Google