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PRESENTATION OF FRESHLAND S.A. FRESHLAND IS ESTABLISHING: MANUFACTURING PRODUCTION UNIT DEDICATED TO BOTTLING JUICES FROM FRUITS FRESHLAND S.A. will produce.

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Presentation on theme: "PRESENTATION OF FRESHLAND S.A. FRESHLAND IS ESTABLISHING: MANUFACTURING PRODUCTION UNIT DEDICATED TO BOTTLING JUICES FROM FRUITS FRESHLAND S.A. will produce."— Presentation transcript:

1 PRESENTATION OF FRESHLAND S.A. FRESHLAND IS ESTABLISHING: MANUFACTURING PRODUCTION UNIT DEDICATED TO BOTTLING JUICES FROM FRUITS FRESHLAND S.A. will produce and fill aseptically PET bottles

2 PRESENTATION OF FRESHLAND S.A. The company will be located: In the Municipality of Faridos, Vrisika, Lefkohomatos area, in the position of Samarakou or Kambos, in the wide area of Laconia In a building site of ,30 m 2 equipped with a biological waste treatment, well water and electricity power.

3 PRESENTATION OF FRESHLAND S.A. After an in depth market research, Freshland is investing in an innovative production of high quality bottled NFC juice. Its target is to fulfill the needs of its local market as well as the Balkans and eastern Europe. Moreover, researches in the industry has shown that: The production of NFC is highly auspicious especially in Eastern Europe and in Balkans Instead, the industry in western Europe is characterized of its stiff competition.

4 PRESENTATION OF FRESHLAND S.A. FRESHLAND will produce cold filled pasteurized juice which, will contain all the vitamins of the fruit, vegetable fiber and the fruits' water. As the consumer habits have been changed, Freshland is ready to fulfill customers’ needs with its new product, Bottled Not From Concentrated Juices “NFC”

5 PRESENTATION OF FRESHLAND S.A. The firm should generate long term agreements with the suppliers of the raw materials (juice). Biofresh is collaborating as a long term supplier in the new company (Freshland). The reason why Biofresh should participate as long term supplier is the following:

6 PRESENTATION OF FRESHLAND S.A. Biofresh & Biofresh Egypt will supply Freshland with approximately 25,000tns of NFC Orange juice and Concentrates for reconstituted juices, for nectars & high juice content beverages. The capacity of the aseptic line that will be installed is large enough to be used for bottling juices and beverages too.

7 PRESENTATION OF FRESHLAND S.A. COMPETIVE ADVANTAGE: 1.NFC PRODUCTS Standard contracted raw materials from Biofresh Greece = 15,000MT Orange NFC Biofresh Egypt = 10,000MT Orange NFC TOTAL = 25,000MT Orange NFC Moreover, with a small investment in the machinery, Biofresh can supply the market with NFC apricot, peach & Cloudy apple.

8 PRESENTATION OF FRESHLAND S.A. COMPETIVE ADVANTAGE: 2.CONCENTRATE PRODUCTS Standard contracted raw materials from Biofresh= MT FCOJ for the production of Juices MT BASES for the production of Nectars and Soft Drinks with 5%, 10% and 15% juice content

9 PRESENTATION OF FRESHLAND S.A. COMPETIVE ADVANTAGE: Biofresh Egypt is planned to be located in the desert road between Cairo & Alexandria. The maximum distance from Biofresh Egypt to the port of Alexandria is approx. 150 km. Then, the product will be shipped to Githio port. The product will be transferred very fast in its final destination as the port is very close to the plant (25km) The shipment cost (Conventional vessel or Ro-Ro of 1000MT) is approx. $25-27,000 + cost of loading & unloading.

10 PRESENTATION OF FRESHLAND S.A. COMPETIVE ADVANTAGE: The geographical position of Freshland which is located in Peloponnese is advantageous to the company as the firm can benefit from the short distance of the port of Patras, from which the company can export to Italy or other main European markets Moreover, Freshland can benefit of its advantageous geographical position by transporting its products to other Balkan countries.

11 PRESENTATION OF FRESHLAND S.A. COMPETIVE ADVANTAGE: There have been negotiations between Biofresh and Brazilian NFC producers for the installation of an aseptic line that will fill bins, in order to receive the NFC Orange Juice in Greece at an equal price of DDP Central Europe Port. The competitive advantage will be strong for all the countries in Mediterranean region, Italy, South Germany, Austria and other countries of South Europe as the customer would have to pay the transportation cost from Greece to final destination and not from port to the bottling factory and then to the final customer. Moreover, there have been several discussions between the main transporter of ALDI & LIDL for a more inexpensive transportation freight from Greece to Central Europe, as they have to reposition a very big number of truck from Greece to other destinations.

12 PRESENTATION OF FRESHLAND S.A. According to Tetrapack’s researches there is high potential in the following markets. COUNTRYGERMANYFRANCEUKITALYMIDDLE EAST YEAR JNSD MARKET IN LT NFC MARKET IN LT PRIVATE LABEL55.6%13.2%30.4%19.9%-%-% OTHER COMPANIES26.3%31.2%13.6%19.9%-%-% COMPETIVE ADVANTAGE:

13 PRESENTATION OF FRESHLAND S.A. COUNTRYROMANIABULGARIAFYROMCROATIASERBIASLOVAKI A YEAR2009 JNSD MARKET IN LT NFC MARKET IN LT The tendency in Europe is to increase the NFC bottled sales Brand & Private Label, too. The most appealing markets are mentioned in the above tables. The possibility to penetrate all the above markets through Freshland is really interesting and competitive. COMPETIVE ADVANTAGE:

14 PRESENTATION OF FRESHLAND S.A. More activities: Bottling of Water from nearby springs The mountain of Taygetos is the tallest mountain of Peloponnese and amongst others, it is famous for the springs and the quality water that gushes from them. The water from the springs of Taygetos is well known in Greece for its purity and quality. Freshland will be able to have access to a number of springs and take water in order to bottle it in its facilities. This bottled water could be distributed not only in the Greek market but all over the world.

15 PRESENTATION OF FRESHLAND S.A. FILE SUBMITION & APPROVAL OF THE GREEK MINISTRY OF ECONOMY Freshland S.A. has submitted the file for entering in the investing incentive law 3299/2004 of the Greek Ministry of Economy and has received the certification of selectability #39361 on 18/11/2008. Freshland S.A. has received the approval of the plan on 2/10/2009. The estimated cost is Euros.

16 PRESENTATION OF FRESHLAND S.A. FUND RAISING Subsidized from the investing law of the Greek Ministry of Economy 7,114,020€60% Bank Loan1,778,505€15% Owner Funds2,964,175€25% TOTAL FUND11,856,700€100%

17 PRESENTATION OF FRESHLAND S.A. FRESHLAND’S BUDGET SUROUNDINGS TOTAL SUROUNDINGS450,000 € BUILDINGS TOTAL BUILDINGS1,097,239 € SPECIAL INSTALATIONS SPECIAL INSTALATIONS & INSTALATION OF MACHINERY1,082,897 € MACHINERY 1,Aseptic Pasteuriser 2,Blending Tanks 3,Totebin dumper 4,CIP Unit 5,Aseptic Filling Line TOTAL MACHINERY8.871,400 € OTHER ACCOUTREMENTS SUPPLEMENTARY75,000 € TRANSPORTATION MEANS CLARKS & TRUCKS280,164€ TOTAL FRESHLAND'S BUDGET11,856,700 €

18 PRESENTATION OF FRESHLAND S.A. ACCORDING TO OUR CONSULTANTS THE TIMETABLE IS THE FOLLOWING: Mid of July 2008, final version of the Business plan (executed) End of August 2008, we deposited the project file (executed) November 2008, certification of selectibility has been granted (executed) October 2009, the final approval of the plan has been granted by the Greek authorities (executed) After the final approval of the plan, there is a period of 2 +2 year for implementation of the project


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