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Getting Great Homes Finding Quality Buyers for Your Puppies
2014AvidogInternationalLLC 2014 Avidog International LLC © Breeding Success is Not Just in the Rearing, It’s in Your Placements Where will your pups do best?
2014AvidogInternationalLLC 2014 Avidog International LLC © Example--Our Plan Your plan is likely to differ but you need a plan!
2014AvidogInternationalLLC 2014 Avidog International LLC © Sources of Prospective Buyers Referrals from people you trust (the Best!) Your website (second best) Word of Mouth Breed club puppy referral programs Specialty websites (for example NOT puppy.com) Reputable dog lists AKC.org
2014AvidogInternationalLLC 2014 Avidog International LLC © Our Process Initial Contact from Buyer Response From Us More About Us More About Us Buyer Application Buyer Application Our Reference List Our Reference List Completed Application from Buyer Reference Checks Application Review Referral to other sources Meeting or Phone Call Commitment!! Accept deposit Accept deposit Add to Gaylan’s Yahoo List Add to Gaylan’s Yahoo List
2014AvidogInternationalLLC 2014 Avidog International LLC © Step 1: Initial Contact from Buyer preferred 90% of contacts are not appropriate homes saves us tons of phone time Phone Expect to spend a lot of time educating Visitors Never allow strangers to visit before you have vetted them!
2014AvidogInternationalLLC 2014 Avidog International LLC © Step 2: Our Response We back: Additional info about us Buyer Application pet performance/ breeding Intentionally long with open-ended questions Our Reference List All of these are on your webpage as examples
2014AvidogInternationalLLC 2014 Avidog International LLC © Step 3: Buyer Returns Application Buyer returns their completed application Snail mail Fax We follow up with really good prospects if we don’t hear from them in a week We let other prospects drop off the list
2014AvidogInternationalLLC 2014 Avidog International LLC © Step 4: Application Review We review application for completion and “correct” answers Some answers make a home unacceptable “I want to stud out my dog” Some answers require clarification and/or education during our “meeting” “I plan to feed Kibbles and Bits” Some answers help me match pups to owners If responses are acceptable, we schedule a phone call or meeting If responses are not acceptable, we kindly say no
2014AvidogInternationalLLC 2014 Avidog International LLC © Step 5: Reference Checks Before meeting or talking to anyone, we check references form letter Accept either phone calls or s in return Form letter is on your webpage Two key goals: Would they sell a puppy to this person? What kind of puppy will fit best?
2014AvidogInternationalLLC 2014 Avidog International LLC © Step 6: Meet or Call Only now do we schedule a meeting or phone call Meetings preferred but not always possible Goal: Get to know each other Decide if we like each other Answer any questions Get a rich description of dog’s home life and kind of dog that will fit best
2014AvidogInternationalLLC 2014 Avidog International LLC © Step 7: Commit At end of phone call Decide if I want to commit a pup to them Find out if they want to commit to this litter If yes, Accept a deposit Add them Yahoo group Get their desires Sex Color?
2014AvidogInternationalLLC 2014 Avidog International LLC © A Few Details How many reservations to take? Typically more females than males are born (49% males, 51% females) Litter sizes decrease by: breeding type Natural breeding > AI > Surgical Age of bitch Quality of semen Breed of dog
2014AvidogInternationalLLC 2014 Avidog International LLC © Our Reservation Protocol Average litter: 7.85 pups, 51% bitches Natural breeding: 10 reservations, 6 bitches and 4 dogs AI 8 reservations, 5 bitches and 3 dogs Surgical 5 reservations, 3 bitches and 2 dogs
AvidogInternationalLLC2014 Avidog International LLC 2014 © Questions?
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