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Nobodys Unpredictable 8 April General Meeting of Shareholders
General Meeting of Shareholders - 8 April 2010 © 2010 Ipsos 2 Highlights of Outlook Agenda
General Meeting of Shareholders - 8 April 2010 © 2010 Ipsos : highlights of the year A fall in revenues for the first time in 30 years Ipsos has outperformed its direct competitors Profitability maintained A good level of client satisfaction Motivated staff 3
General Meeting of Shareholders - 8 April 2010 © 2010 Ipsos 4 Profit level stable despite a fall in revenues Revenues Operating profit (before non recurring items) Adjusted net profit (attributable to the Group) Adjusted EPS EPS % +2.0% +17.1% +16.1% +1.2%
General Meeting of Shareholders - 8 April 2010 © 2010 Ipsos 5 5 Ipsos has outperformed its market… revenuesChange 2009/2008 Organic growth Nielsen3,450 M0%+1.5% Kantar (WPP)*2,577 M+76%-9.5% IMS1,572 M-6%-4% GfK1,164 M-4.6%-6% Ipsos944 M-3.6%-3.8% Synovate (Aegis)585 M+0.6%-9.6% Market research market in ,500 M -6% *Following the acquisition of TNS by WPP in late 2008, Kantar integrated the activities of TNS for the last two months of 2008, and for the 12 months of Revenues also include some consultancy activities.
General Meeting of Shareholders - 8 April 2010 © 2010 Ipsos 6 …and has maitained its profitability Operating margin / revenues Nielsen10.7%13.4% Kantar (WPP)11.3%8.6% IMS21.4%12.4% GfK12.5%10.0% Ipsos10.0% 9.4% Synovate (Aegis)*8.1%7.1% * Before restructuring costs attributed to Aegis.
General Meeting of Shareholders - 8 April 2010 © 2010 Ipsos 7 A good level of client satisfaction For the Groups major clients, the Loyalty Index has risen to 41 vs 37 in 2008 (source : Ipsos satisfaction survey) Nearing the medium-term target : 50 Ipsos has not lost any major clients Organic growth / Global PartneRing: -1%
General Meeting of Shareholders - 8 April 2010 © 2010 Ipsos 8 8 Motivated staff Limited turnover among Ipsos 70 most senior managers 7 left the Group in 2008 and 7 in %: a high participation rate in the recent satisfaction survey conducted with the 9,000 Ipsos employees (November-December 2009) The survey shows that despite a 4% staff cut, 79% are proud to work with Ipsos vs 74% (international standard) Q: Are you proud of working for Ipsos? 85% are optimistic about the future of Ipsos vs 76% (international standard) Q: Are you optimistic about the future of Ipsos?
General Meeting of Shareholders - 8 April 2010 © 2010 Ipsos 9 In millions of euros Shareholders' equity Net debt Gearing47%36% Net debt/EBITDA (12 months)x 1.8 Interest cover (operating margin/interest expense)x 8x 9 Tight control of our financial structure Available credit lines at 31/12/2009 and confirmed over 1 year: 150 million Sufficient financial resources to finance the acquisition of OTX for $71 million including $60 million payable immediately and $11 million in 2 years.
General Meeting of Shareholders - 8 April 2010 © 2010 Ipsos 10 Shareholders involved in Companys success Evolution 2009/2008 EPS % Adjusted EPS % Dividend per share % Percentage of Adjusted EPS paid out26 %23 % EPS adjusted to 2.24 up 16% Dividend at 0.51 up 2%
General Meeting of Shareholders - 8 April 2010 © 2010 Ipsos 11 Ipsos performance on the Paris Stock Exchange
General Meeting of Shareholders - 8 April 2010 © 2010 Ipsos 12 Highlights of Outlook Growth Profitability Simplification Innovation Agenda
General Meeting of Shareholders - 8 April 2010 © 2010 Ipsos 13 Market research market is more active… …even if citizens opinion on the economic situation in their country remains quite pessimistic Results of the latest wave An Ipsos survey Conducted with citizens in 23 countries Measures their perceptions of major social issues
General Meeting of Shareholders - 8 April 2010 © 2010 Ipsos 14 Public opinion in the G8 countries Very good + somewhat good (%) Source: Ipsos, Citizens assess the current economic situation in their country Apr 07Oct 07Apr 08Nov 08Apr 09Nov/Jan 10Apr 10
General Meeting of Shareholders - 8 April 2010 © 2010 Ipsos 15 Growth and profitability Stronger organic growth than the market Acquisitions Operating margin of over 10% In In 2010 Organic growth of over 5% Acquisitions Operating margin of at least 11%
General Meeting of Shareholders - 8 April 2010 © 2010 Ipsos 16 3 Regional leaders Americas Europe, Africa, Middle East Asia-Pacific 3 business line heads Marketing / Advertising Media / Loyalty / Public Affairs Operations 1 head of Client Relations Global PartneRing/ HiPAC/ other clients 4 cross-functional heads People & Talent Finance and support functions Corporate development Centre of R&D and Innovation 16 … and also Symphony (Ipsos ERP) covering 99% of revenues at end Simplification Simplify Ipsos internally: a strengthened structure
General Meeting of Shareholders - 8 April 2010 © 2010 Ipsos 17 And innovation Our clients express a number of clear needs Better assessment of what is going on, including ROI Better understanding of citizens / consumers Working more closely with dedicated distribution or not Better identification of market opportunities Discovering real new ideas to transform markets Knowing how to innovate/update better, more quickly and more cheaply Learning to master/use digital media Finding out about the world – in particular that of major emerging markets Better use/re-use of existing information Working with partners/service providers offering the resources, consistency, focus on quality, expertise, ideas and desire to collaborate 17
General Meeting of Shareholders - 8 April 2010 © 2010 Ipsos 18 Ipsos innovates with OTX 18 OTX teams have joined Ipsos MediaCT, Ipsos ASI and Ipsos Interactive Services or are participating in the creation of the Innovation Centre Transforming Research
General Meeting of Shareholders - 8 April 2010 © 2010 Ipsos Annual report on
Nobodys Unpredictable 8 April General Meeting of Shareholders
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