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V.I.P. proudly presents: Sugar & Babe V.I.P. AG Mühlenkamp 38, 22303 Hamburg Tel. 040-440101,

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Presentation on theme: "V.I.P. proudly presents: Sugar & Babe V.I.P. AG Mühlenkamp 38, 22303 Hamburg Tel. 040-440101,"— Presentation transcript:

1 V.I.P. proudly presents: Sugar & Babe V.I.P. AG Mühlenkamp 38, Hamburg Tel ,

2 Sugar & Babe – Another live-style brand by Crown Creative Co. Sugar&Babe is the new license concept that just arrived from Japan where it is already very successful. The live-style brand concept is developed by Crown Creative Co., who launched also Rebecca Bonbon (by the original creator of Hello Kitty) The idea of Sugar&Babe is based on 2 mysterious and sexy cats. Sugar, the white cat, is glamorous and sexy. Babe is a more mysterious and independent black cat. Sugar&Babe are two sisters born in London who are involved into a career of rock and roll musicians ! The two cats represent the Japanese Glam Rock trend that has invaded already many countries abroad. Claim: Bring some Sugar&Babe in your life

3 Sugar&Babe are successful in many markets

4 Sugar&Babe attracts promising target groups Young female adults with medium to high purchasing power Desire to make a clear statement about the own personality: I am either a Sugar, or a Babe. Use the trendy and glamorous design to look young Young girls Sugar&Babe mean friendship similar to young girls friends The design exceeds the successful Hello Kitty design, which has already emotionalized young girls

5 Licensing in international markets and categories has started Countries Japan, France, Portugal, Russia & CIS Categories Fashion, accessories, stationery products, bags, mobile gadgets, banking, shoes

6 The Style Guide offers many options to develop designs for each target group based on individual needs

7 VIP exclusively offers license opportunities for Sugar&Babe Markets: Germany, Austria and Switzerland Categories: All suitable products including advertising and promotion

8 S&B licensed quality products in Portugal JM Inacio

9 S&B licensed quality products BTS: School Pack in France

10 Tel Mobile : Virgin Mega,Cellcast Media

11 S&B licensed quality products in Japan: Apparel, shoes a.o.

12 S&B licensed quality fashion accessories in Japan

13 Start your next success with Sugar&Babe and V.I.P.

14 For further information please contact: V.I.P. Entertainment & Merchandising AG Mühlenkamp 38, Hamburg Tel : +49 (0) , Fax


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