Presentation on theme: "V.I.P. proudly presents: Sugar & Babe V.I.P. AG Mühlenkamp 38, 22303 Hamburg Tel. 040-440101,"— Presentation transcript:
V.I.P. proudly presents: Sugar & Babe V.I.P. AG Mühlenkamp 38, Hamburg Tel ,
Sugar & Babe – Another live-style brand by Crown Creative Co. Sugar&Babe is the new license concept that just arrived from Japan where it is already very successful. The live-style brand concept is developed by Crown Creative Co., who launched also Rebecca Bonbon (by the original creator of Hello Kitty) The idea of Sugar&Babe is based on 2 mysterious and sexy cats. Sugar, the white cat, is glamorous and sexy. Babe is a more mysterious and independent black cat. Sugar&Babe are two sisters born in London who are involved into a career of rock and roll musicians ! The two cats represent the Japanese Glam Rock trend that has invaded already many countries abroad. Claim: Bring some Sugar&Babe in your life
Sugar&Babe are successful in many markets
Sugar&Babe attracts promising target groups Young female adults with medium to high purchasing power Desire to make a clear statement about the own personality: I am either a Sugar, or a Babe. Use the trendy and glamorous design to look young Young girls Sugar&Babe mean friendship similar to young girls friends The design exceeds the successful Hello Kitty design, which has already emotionalized young girls
Licensing in international markets and categories has started Countries Japan, France, Portugal, Russia & CIS Categories Fashion, accessories, stationery products, bags, mobile gadgets, banking, shoes
The Style Guide offers many options to develop designs for each target group based on individual needs
VIP exclusively offers license opportunities for Sugar&Babe Markets: Germany, Austria and Switzerland Categories: All suitable products including advertising and promotion
S&B licensed quality products in Portugal JM Inacio
S&B licensed quality products BTS: School Pack in France
Tel Mobile : Virgin Mega,Cellcast Media
S&B licensed quality products in Japan: Apparel, shoes a.o.
S&B licensed quality fashion accessories in Japan
Start your next success with Sugar&Babe and V.I.P.
For further information please contact: V.I.P. Entertainment & Merchandising AG Mühlenkamp 38, Hamburg Tel : +49 (0) , Fax