1. Christian Schwartz-Sørensen
Business Manager, Solutions Architect
Netkoncept A/S

2. Agenda Why backup and recovery is important Customer pain points
Target customers
Introducing DPM
How it actually works
Licensing
Q n A

3. Backup And Recovery Is…
…Business necessity
Information is most valuable asset
Comprehensive backup strategy is an essential infrastructure component
…Attractive target for cost reduction
~ 70% of total cost is manual labor
Respond to backup market shift from tape to disk
…Becoming more and more painful
Storage requirements growing at an exponential rate
Regulation and Compliance
PURPOSE OF THIS SLIDE
Explain why backup and recovery is important to customers
For the security of their data
Means to help them improve the operational efficiency of their systems as discussed on previous slides, recover some costs attributed to manual tasks
Highlight how backup systems are now an integral component of the strategic data plan
Highlight how Microsoft is working on the customers behalf to help them protect their windows data, and improve their satisfaction in dealing with our servers.

4. Industry Waves Backup and recovery evolution
Disk based backup becoming cost effective
Archive and Backup diverge
Recovery in minutes or seconds
Continuous backup
End user recovery
Future
Majority of companies use tape
Tape one size fits all
Backup once per day
Tape recoveries slow & unreliable
Administrators do all recoveries
Today
Version 1.0

5. PURPOSE OF THIS SLIDE
Announce mission statement and the fact that Microsoft is entering into the backup & recovery business with DPM
Address the 3 core tenets briefly of increasing operational efficiency, faster recovery and lower costs.

6. Customer Data Protection Pain Points
“I can guarantee backup, never recovery”
Recovery is unreliable and painful
Typical recovery takes hours or days
42% of companies had a failed recovery in the past year
50% of customers wish for online backup verification
All recoveries are done by IT administrators
“Backups take much too long”
Backup is too complex and slow
Shrinking backup window
Backups are too slow
24 hours of data loss assumed
Lots of failed backup jobs, lots of manual scheduling
Purpose of slide
One slide summary of customer pain points around data protection and explain how DPM solves them
“70% of my backup
costs are labor”
Costs are too high
Too many hours of labor spent on backup and recovery
Too many tapes, hardware purchases
Massive data growth increases costs

7. Customer Pains Eliminated with DPM
Faster recovery
Designed for fast recovery
Enables a whole new recovery scenario–end users: files, Admins: servers
Snapshots enable multiple recovery points
Rapid and Reliable Recovery
Eliminating Backup Window
Faster and More Efficient Backup
Never do a full backup from a production server again
Avoid the shrinking backup window
Continuous and efficient protection
Lower TCO
Designed to reduce TCO via continuous, disk-based backup
Automatic protection schedules = reduce operational costs, increase efficiency
Allows end users to easily recover their own files
Usability and easier management
Integration into existing environment
Operational Simplicity

8. Typical Backup Issuies in schools
Item level restore is not an option
Backup is only for disaster recovery
Backup is handled decentralised due to bandwith limitations
Example of customer: Backup performed over WAN (ADSL) – elapsetid approx. 24 hours

9. Ideal Customers Enterprises with lots of branch offices
Many distributed branch office file servers
Few or no dedicated IT staff in the branch
Likely to currently use existing tape infrastructure
High backup costs
PURPOSE OF THIS SLIDE
Explain what the core target market for DPM is

10. Ideal Customers
DPM is a solution for customers of all sizes but the ideal customers are:
Medium-sized data centers
5 - 99 servers
Significant backup window issues
Frequent file recoveries from tape
Few IT staff
Familiarity with VSS
Have a Recovery Point Objective (RPO) of approximately one hour
Have a faster Recovery Time Objective (RTO) than tape can provide
Enterprises with lots of branch offices
Many distributed branch office file servers
Few or no dedicated IT staff in the branch
Likely to currently use existing tape infrastructure
High backup costs
PURPOSE OF THIS SLIDE
Explain what the core target market for DPM is

11. Implementation Scenarios D2D2T backup scenario within the data center
Clients
Active Directory
File Servers
DPM Server
Tape Library
Backup to
Tape via
3rd party
software
Archive
Offsite
PURPOSE OF THIS SLIDE
Explain how these customers are going to implement DPM
Explain how DPM Works at a high level
Agents are deployed on each production file server
Agent logs all changes that occur on the production servers
Logs are replicated and stored on DPM server based on IT administrator policy
Assume you wish to protect “d:\” on the server FileServe01
An agent is installed on FileServe01 from the DPM management console
An initial copy of “d:\” is copied to the DPM server and a replica is created on FileServe01
Agents log byte-level changes on FileServe01 and periodically send this data back to the DPM server
The changes are applied to the replica of “d:\” and shadow copies of the replica are taken on a scheduled basis (per policy)
Shadow copies can be used for administrator or, optionally, end user recovery (optional)
How Microsoft Data Protection Manager works
Agents are deployed on each production file server
Capture only byte level changes
Agent logs all changes that occur on the production servers
Logs are replicated and stored on DPM server based on IT administrator policy
Production server not impacted
DPM becomes first tier of data protection

12. Implementation Scenarios Branch office data protection
Backup process
Agent deployed to branch office servers
Agent captures data and replicates to DPM server in HQ
DPM takes snapshots to enable recovery at multiple points in time
Benefits
Rapid & reliable recovery including end user recovery
Less potential data loss
Easy and efficient scheduling and management
No trained staff needed in branch
Reduce tape equipment requirements in the branch
Clients
School 1
DPM Server
Corporate WAN
Clients
File Screening in Windows Server 2003 R2
Allow/disallow file creation on specified folder trees
Send alerts, notifications and maintain a list of policy violations
R2: Only name-based screening of files
School 2
Headquarters
Clients
School 3

13. How DPM Works DPM application installation
Clients
Active Directory
DPM Server:
Windows Server 2003 or Storage Server
AD, SQL, Reporting Services
Lots of (inexpensive) disks
Industry standard hardware & software
Installed in parallel to tape solution; complimentary
File Servers
DPM Server
PURPOSE OF THIS SLIDE
Explain how a typical implementation of DPM will look
Key components
Tape Library
Backup To Tape
Archive Offsite

14. How DPM Works Detecting new file servers on the network
Clients
Active Directory
Auto-discovery of Servers or Shares
Scheduled discovery job
Queries AD for new servers
Protects Windows Server 2003, Windows Storage Server 2003 or Windows 2000 file servers (non-clustered)
Admin is alerted to new servers; Admin never surprised again!
New Server “Exec1” Set up Protection?
File Servers
DPM Server
New Server “Exec1”

15. How DPM Works File server backups
Clients
Active Directory
Backup Scheduling
File Servers backed up hourly or daily to DPM server
Multiple restore points achieved via point in time shadow copies
Snapshots can be backed further backed up to tape
“Lose no more than 1 hour”
File Servers
DPM Server

16. How DPM Works Restores Clients Active Directory Customer Scenarios
End User Recovery (via DPM client)
Restore entire servers, volumes, shares
Snapshots taken of production data without disconnecting the application accessing the data
File Servers
DPM Server

17. DPM/MOM Integration Control and monitor multiple DPM servers
All alerts and events uploaded to MOM

18. System Center = Microsoft’s management product line…
Release Roadmap
System Center = Microsoft’s management product line…
Deeper application support:
Microsoft Exchange
Microsoft SQL Server
Windows Sharepoint Services
Other Microsoft apps
Advanced data protection features
Bare Metal Recovery
Cluster Support
Deeper SAN integration
2007 and Beyond
Microsoft Data Protection Manager
File Protection and Recovery
Efficient, continuous data protection
Rapid and reliable disk-based data recovery
Designed to work with current tape archive software
H2 2005

19. DPM Product Pricing And SKU Plan
Data Protection
Manager Server License
Server and Agent model
Same licensing model as MOM 2005
Agents: V1 is file servers only
Exchange, SQL, TBD agents will be available in future versions
Product will be available through all channels
OEM, Volume, Full Packaged Product, Software assurance
Languages
English, German, French, Italian, Spanish, Chinese, Japanese, Korean
Pricing
Depends on current customer Microsoft Agreement
Agent License

20. Industry Partners Hardware Software PURPOSE OF THIS SLIDE KEY POINTS
Explain partner solutions and the value they add to DPM
KEY POINTS
We have over 20 partners on board today to deliver solutions for DPM either through developing innovative hardware or by completing our solutions with tape backup software or solutions.
We believe we have a who’s who of storage vendors including:
6 out of the top 8 backup & archive software vendors
8 of the top 11 storage System vendors (according to IDC)
Our partners are going to provide great solutions to our mutual customers. Having a broad ecosystem of partners and solutions means that customers have choice which ultimately leads to more innovation, lower costs and better solutions and technologies.

21. Top 10 Reasons To Deploy DPM
Recover files in minutes instead of hours
Eliminate the backup window of your production servers
Shrink potential data loss down to 1 hour
No more failed recoveries
Get easy instant backup verification
Enable end users to perform their own recoveries
Setup and protect your file servers in minutes
Advanced functionality at low cost
Remove tapes from branch offices and centralize backups at datacenter
Rich out-of-box reporting and monitoring functionality

22. Resources/Tools Data Protection Server External Website

23. © 2003-2004 Microsoft Corporation. All rights reserved.
Q n A
© Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.