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Testimonial Celebrity endorses product
Snob Appeal Consumer will join the ranks of the elite by using their product
Plain Folks Appeal Appeals to the average person Opposite of Snob Appeal
Bandwagon Appeal Suggestion that everyone is doing it
Fear Appeal Exploitation of fears and insecurities
Sex Appeal Emphasis on models attractiveness
Science/Statistical Claim Refers to some sort of scientific proof or experiment, or to an impressive mystery ingredient Four out of five dentists choose Crest
Weasel Words Claim Use of vague words to make the product seem better than it really is –Virtually –More –Better –Fights –Up to Leaves dishes virtually spotless
Recognizing Appeals and Claims zAdapted from Understanding Mass Media by Jeffery Schrank zAds from andwww.adflip.com scriptorium.lib.duke.edu/adaccess/
THE WEASEL CLAIM Words or claims that appear substantial upon first look but disintegrate into hollow meaninglessness words upon analysis. Commonly used.
Note for teachers: This presentation is designed to be used as part of a large group discussion regarding some of the propaganda techniques commonly used.
Emotional Appeals in Persuasive Writing How writers and advertisers use your feelings to get you to agree with them.
Propaganda Techniques used to influence opinions, emotions, attitudes or behavior. Techniques used to influence opinions, emotions, attitudes or behavior.
Persuasive Devices (aka Propaganda) SPI Identify examples of persuasive devices (bandwagon, loaded terms, testimonial, name-calling, plain folks,
Card Stacking Card-stacking means giving the positive side for your own point of view, but none of the positive points for your opponents position. Card-stacking.
Advertising Advertising. What is Advertisements? a paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc.a.
What is the product being advertised in this print ad? Print ad-printed form of communication intended to persuade an audience.
Advertising Techniques Click to Begin. Exaggerated Claim Also known as “Glittering Generalities” “world’s best” “the greatest” “works like magic” Click.
EMOTIONAL APPEALS IN PERSUASIVE WRITING How writers and advertisers use your feelings to get you to agree with them.
Testimonial Cindy. What is it??? In promotion and of advertising, a testimonial or show consists of a person‘s written or spoken statement extolling the.
Advertising Claims. 1. THE WEASEL CLAIM A weasel word is a modifier that practically negates the claim that follows. The expression "weasel word" is aptly.
PERSUASION. the claim The purpose of persuasive writing is to convince others to think the way we do or bring about some kind of action. Persuasive text.
What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services.
Advertising “Tricks of the Trade”. Introduction Advertisers use many different methods to get consumers to buy their products. Often, what they try.
P7 – S1 Transition Promote your Graze Boxes What is Advertising? If you have something you want to promote or sell and you want to draw attention to.
The. of and a to in is you that it he was.
Propaganda techniques in the media Clipart-Microsoft Office XP 2002 Whose voice guides your choice?
Creative Ad Campaign »Advertising makes you spend money you dont have for something you dont want. -Will Rogers, American actor.
Power of Persuasion. Persuasion A means of convincing people to: –Buy a certain product –Believe something –Act a certain way –Agree with a point of view.
Persuasion Changing the minds of others.. What is Persuasion? To persuade means to get others to believe or act in a certain way. To win over To.
Propaganda: communications to the public that are designed to influence opinion. The information may be true or false, but it is always carefully selected.
High Frequency Words List A Group 1. the of and.
Persuasive Text. How do writers persuade their audience?
Of. and a to the in is you that it at be.
Language used for persuasion is very sensitive to register and context, so it can overlap between formal and informal situations.
Persuasive Techniques Class Notes. Introduction When an author writes to persuade, he or she wants to convince the reader to think or act in a certain.
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