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Testimonial Celebrity endorses product
Snob Appeal Consumer will join the ranks of the elite by using their product
Plain Folks Appeal Appeals to the average person Opposite of Snob Appeal
Bandwagon Appeal Suggestion that everyone is doing it
Fear Appeal Exploitation of fears and insecurities
Sex Appeal Emphasis on models attractiveness
Science/Statistical Claim Refers to some sort of scientific proof or experiment, or to an impressive mystery ingredient Four out of five dentists choose Crest
Weasel Words Claim Use of vague words to make the product seem better than it really is –Virtually –More –Better –Fights –Up to Leaves dishes virtually spotless
Recognizing Appeals and Claims zAdapted from “Understanding Mass Media” by Jeffery Schrank zAds from andwww.adflip.com scriptorium.lib.duke.edu/adaccess/
ADVERTISING TECHNIQUES: To create superiority within an advertisement, advertisers often resort to one or more of the following 11 ad techniques. Each.
Recognizing Appeals and Claims zAdapted from Understanding Mass Media by Jeffery Schrank zAds from andwww.adflip.com scriptorium.lib.duke.edu/adaccess/
DO YOU THINK ADVERTISING AFFECTS YOU?. WHAT IS THEIR SLOGAN?
Claims 1.Weasel Word – used to make products seem special or unique 2.Scientific/statistical- refers to some sort of scientific proof or experiments; mystery.
Advertising: The Art of Persuasion &Propaganda. The use of images and/or text to promote or sell a product, service, image, or idea to a wide audience.
Persuasion in Marketing and Advertising. Introduction Where do you encounter advertising? Where do you encounter advertising? Why do you remember these.
Examples of Persuasive Techniques in Advertising Bandwagon Bandwagon is an appeal to the subject to follow the crowd. Since everyone else is buying it,
THE WEASEL CLAIM Words or claims that appear substantial upon first look but disintegrate into hollow meaninglessness words upon analysis. Commonly used.
Title of Your Presentation Your name Your class period Delete this line, but please click Save As and save to your P: drive first.
Being a Wise Consumer. Factors to Consider When Buying a Product Safety Cost Warranty Consumer Testing.
PERSUASIVE TECHNIQUES. HUMOR uses jokes, plays on words, clever pictures or cartoons.
Techniques and Uses. Definition techniques used to influence opinions, emotions, attitudes or behavior Purpose: to benefit the sponsor to persuade Appeals.
Vocab Unit 6 Quiz – Wed 2/13 Completed project due FRIDAY, 2/15!!!! All advertisements will be presented in class on 2/15. During your presentation you.
Advertising – Definitions and Techniques EMS3O. What is Advertising? The act or practice of calling public attention to one's product, service, need,
Food Advertising Advertisers have many methods to try to get you to buy their products. Lots of times, what they are selling is a lifestyle or an image,
What is propaganda? 1 : the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person 2 : ideas,
Propaganda in Advertising. What is propaganda? Propaganda is the use of a variety of communication techniques. These techniques create an emotional appeal.
Basic Advertising Techniques. Celebrity Endorsement FUses the name recognition of the celebrity to draw attention to the product.
Advertising and Persuasive Techniques. History of Advertising The word “advertise” originally meant “to announce.” Common “advertisements” prior to the.
Analyzing Mass Media Messages English 8 – Unit 2 Fall 2009.
ADVERTISING TECHNIQUES Propaganda and Persuasion.
Propaganda Information that is spread to influence the way people think, often to gain support for a cause May twist facts and use generalizations to sell.
PERSUASIVE TECHNIQUES and the Media. Mass Media A means for sending information to large numbers of people Media- plural of medium.
LAW IN AMERICAN SOCIETY ADVERTISING TECHNIQUES. 1. Claim: verbal or print part of an ad that makes some claim of superiority for the product being advertised.
Note for teachers: This presentation is designed to be used as part of a large group discussion regarding some of the propaganda techniques commonly used.
Intro to Advertising – Definitions and Techniques EMS3O – Mr. Richards.
Advertising Smarts Media Literacy for Millenials.
Advertising. u Advertising and propaganda are complex communication forms u They employ sophisticated and subtle methods of persuasion u they play to.
Persuasion Is All Around You! It’s also called - Propaganda “Can You Hear Me Now?”
How Companies Influence Your Thinking and Get You to Buy Their Products!
1. Attracts attention : attractive COLORS, BOLD HEADINGS, and pictures. 2. Arouses interest : good word choice 3. Creates desire : uses propaganda techniques.
Propaganda Techniques used to influence opinions, emotions, attitudes or behavior. Techniques used to influence opinions, emotions, attitudes or behavior.
Propaganda Techniques Illustrated Name __________________________ Professional Communications March 11, 2015.
ADVERTISING TECHNIQUES Notes for 1 st Period Writing Persuasion Unit.
Look at this advertisement and answer questions on your paper.
Advertising 101 Want to know how to get people to spend their money on YOUR product?
8/25/ Advertising Techniques Ms. Bokpe. Avante Garde The suggestion that using this product puts the user ahead of the times. The suggestion that.
Miss Harris’ Reading Class Common propaganda techniques often used in advertising Bandwagon Emotional Appeal/Loaded Words Testimonial/Expert Opinion.
Propaganda Techniques used to influence opinions, emotions, attitudes or behavior. The purpose is to benefit the sponsor. It appeals to the emotions.
Advertising Techniques used to influence opinions, emotions, attitudes, or behavior. Techniques used to influence opinions, emotions, attitudes, or behavior.
Propaganda Techniques. Propaganda A technique of persuasion aimed at influencing public opinion to create a particular popular belief.
What is Propaganda? Propaganda is What? – – a form of communication – –that is aimed at influencing the attitude of a communityinfluencing – –toward some.
PERSUASIVE TECHNIQUES What is persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to.
An Overview of Advertising Strategies By Kimberly Dillow.
MEDIA STRATEGIES How does the media convince us of things?
1. Glittering Generalities: usually one word is singled out, and it sounds appealing, but is difficult to define Ex: dignity, freedom, fame, integrity,
ADVERTISING TECHNIQUES COMMON PERSUASIVE TECHNIQUES USED IN THE MEDIA.
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