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Ad Deconstruction. Testimonial Celebrity endorses product.

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Presentation on theme: "Ad Deconstruction. Testimonial Celebrity endorses product."— Presentation transcript:

1 Ad Deconstruction

2 Testimonial Celebrity endorses product

3 Snob Appeal Consumer will join the ranks of the elite by using their product

4 Plain Folks Appeal Appeals to the average person Opposite of Snob Appeal

5 Bandwagon Appeal Suggestion that everyone is doing it

6 Fear Appeal Exploitation of fears and insecurities

7 Sex Appeal Emphasis on models attractiveness

8 Science/Statistical Claim Refers to some sort of scientific proof or experiment, or to an impressive mystery ingredient Four out of five dentists choose Crest

9 Weasel Words Claim Use of vague words to make the product seem better than it really is –Virtually –More –Better –Fights –Up to Leaves dishes virtually spotless

10 Your Turn!

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