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Search: New Frontiers in Paid and Organic Search Getty Images: Our Focus for 2012 Rhonda Hanson Director, Search Engine Marketing.

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Presentation on theme: "Search: New Frontiers in Paid and Organic Search Getty Images: Our Focus for 2012 Rhonda Hanson Director, Search Engine Marketing."— Presentation transcript:

1 Search: New Frontiers in Paid and Organic Search Getty Images: Our Focus for 2012 Rhonda Hanson Director, Search Engine Marketing

2 About Getty Images We are the leading provider of digital media worldwide, creating and distributing a range of assets – stock imagery and video, editorial imagery and footage, original music and multimedia – that help communicators around the globe tell their stories. The categories we target are creative professionals (advertising/ graphic design), corporate (in-house design, marketing and communication departments) and media provide (news, entertainment, publishing) , David Trood/Stone+

3 About Getty Images

4 Our SEM Goals Grow Revenue & New Customer Count Paid Search –50+ Markets, 20+ Languages –Compete but not against ourselves –Better adcopy, better landing pages Organic Search –Get content indexed –Get those pages ranked –Image search (cuz we sell pictures) 10 Brands, Globally , Colorful High Speed Photographs/Flickr

5 12 Month Retrospect Panda Sitemap Protocol Change Social Signals Query Data Blocked Over Optimization Quality Score – Landing Pages Google Instant , Ben Hallam/Flickr Select

6 Panda HJ , Berty Hardy/Hulton Archive Articles Why Google Panda Is More A Ranking Factor Than Algorithm Update by Danny SullivanWhy Google Panda Is More A Ranking Factor Than Algorithm Update One Year Later: How Google Panda Changed Our Business by Matt MoogOne Year Later: How Google Panda Changed Our Business Google Algorithm Change History by SEOmozGoogle Algorithm Change History

7 Sitemap Protocol Change

8 Social Signals

9 Secure Search: Query Blocking Oct-2011, Making search more secure Hide referring query data for organic search People who are logged in, only Long tail strategy , Josep Fonti / Flickr Select

10 Quality Score & Landing Pages Oct-2011, Duh! I think we saw this coming Commentary Google Tweaks AdWords To Give Landing Page Quality More Weight by Pamela ParkerGoogle Tweaks AdWords To Give Landing Page Quality More Weight GRRR

11 Over Optimization SWSX Announcement – Mar 2012 Interview and Transcript: Too Much SEO? Googles Working On An Over-Optimization Penalty For That by Barry SchwartzToo Much SEO? Googles Working On An Over-Optimization Penalty For That Matt Says: Keyword Density, too many seo keywords Bad usability, junky or spammy No follow is fine No penalties?? , Daniel BoczarskiGetty Images Entertainment

12 Google Instant , JanneO/Flickr Select

13 Our 2012 Focus Grow Revenue & New Customer Count Paid Search –Grow emerging markets, Yandex, Baidu, Naver –Take advantage of Google advertising betas (sorry, cant share) –Dynamic landing pages –Google Display Network – Youtube –EU legislation regarding cookies –Mobile Organic Search –Crawl-able faceted search –Improve content on detail pages –Linking building for international sites

14 Rhonda Hanson Director, Search Engine Marketing Getty


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