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1 Yahoo! Vietnam Marketing Solutions Deck Yahoo! Southeast Asia February, 2008.

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Presentation on theme: "1 Yahoo! Vietnam Marketing Solutions Deck Yahoo! Southeast Asia February, 2008."— Presentation transcript:

1 1 Yahoo! Vietnam Marketing Solutions Deck Yahoo! Southeast Asia February, 2008

2 AGENDA Global Internet Epidemic South East Asia Online Vietnam Online & Yahoo! Network Yahoo! Ad Opportunities Conclusion

3 1 1 Global Internet Epidemic

4 4 A Global Internet Epidemic Source (left chart): Datamonitor, June 2005 Broadband penetration will fuel international growth and change the online population distribution. Source (right chart): Jupiter, PWC, i Research, ITU, internal estimates Others include E. Europe, L. America, N. Asia (ex. China) and Rest of the World (est.) 62% Online Population Growth (millions) 41% 36% 62% 17% US, Western Europe SEA, China, India, Japan

5 5 Rapid increase in online Ad spend both globally and Asia Pac Source: ZenithOptimedia Global Adspend Forecasts Dec 2006 Reproduction or further use of the this data is forbidden without the prior written approval of ZenithOptimedia Online Ad Expenditure% Online Ad Spend USD billions

6 6 No. 1 Most trafficked Internet Destination 649 million Unique users* 38 World Properties 24 Languages Yahoo! Global *Source: Yahoo! Internal data (Jan 2008)

7 2 2 South East Asia online

8 8 500m consumers, 85m are online now, and its still growing… Internet Penetration (2008) 91% 63% 27% 23% 8% 11% SingaporeMalaysiaPhilippinesThailandIndonesiaVietnam (F) Source: IDC, Internet User Population, Population Growth, and Penetration ( ), ICMM v10.2 (June 2006) Reproduction or further use of the this data is forbidden without the prior written approval of IDC 2.7 million 16.5 million

9 9 Yahoo! In South East Asia 55 million Monthly unique users 25 million Instant Messenger users 29 million Front Page Portal users 21 million Mail users Source: Yahoo! Internal data (Jan 2008)

10 3 3 Vietnam Online & Y! Network

11 11 Vietnam PC & Laptop Owners Source: Intel Reproduction or further use of the this data is forbidden without the prior written approval of Intel

12 12 Internet is popular media used by 22% of Vietnam Population Source: Vietnam Network Information Centre (updated on Dec 2007) -

13 13 At under 1% of total adspend currently, online adspend in Vietnam clearly lags other regional markets (> 5%) TV 67.10% Magazines 8.60% Radio 6.10% Cinema 0.04% Outdoor 6.10 Newspapers 17.80% Internet 0.1% Source: ZenithOptimedia Global Adspend Forecasts Dec 2006, Yahoo! internal estimates Reproduction or further use of the this data is forbidden without the prior written approval of ZenithOptimedia Vietnam Ad spend breakdown

14 14 Yahoo! Vietnam *Population:85.2m GDP Per Capita:US$3,000 GDP Growth Rate:8.4% Value of Ad Market: US$417.8m **Internet Population:18.5m % Internet Penetration:22% Internet Adspend:US$0.5m Breakdown of adspend: TV 67.1% Newspapers17.8% Magazines8.60% Radio6.10% Cinema0.04% Outdoor6.10% Internet0.1% Vietnam ^Unique Users: 17.4 million Page Views: 2.5 billion Source: *Central Intelligence Agency (updated 07 Feb 2008 – **IDC internet User Population Growth and Penetration ( ICMM v 10.2 (June 2006) forecast of 2008 ; ***Gartner, Forecast: Mobile connection, April 2006; ^Yahoo! Internal data, (Jan 08); ^^MindShare ATG, (Jul 2007) Reproduction or further use of the this data is forbidden without the prior written approval of relevant sources

15 15 Over 60% access the web from cyber cafés or internet services outlets Source: TNS Wave 2 (2006) Estimated cafes in HCMC currently; doubling from in Where do Vietnamese access to internet? source: Thanh Nien News, (6 Oct 2006)

16 16 Source: TNS Wave 2 (2006) Vietnamese internet activities Popular functional activities – Chat, and Info Search source: Thanh Nien News, (6 Oct 2006)

17 17 Yahoo! Reach in Vietnam *Central Intelligence Agency (updated 07 Feb 2008), **IDC ICMM v10.2 (June 2006) - projection for 2008, ***Data.yahoo.com - Internal data - Monthly avg. Jan 2008 ^ Viet Nam Network Information Center (updated Dec 2007) - Reproduction or further use of the this data is forbidden without the prior written approval of relevant sources (Million) Country *Total Population (Million) **Internet Population (Million)% Penetration ***Y!'s reach (Million) Y!'s reach % Consumption on Y! Network (PVs)Consumption per UV INDONESIA %7.243%1, THAILAND %3.927% SINGAPORE %3.688% MALAYSIA %6.437%1, PHILIPPINES %13.858%3, VIETNAM ^22%^19.8n.m2,717149

18 18 Demographic profile of Vietnam users on Yahoo! Source: Yahoo! Internal Data (Jan 2008) By Gender (all ages)By Age (all gender)

19 4 4 Yahoo! Ad Opportunities

20 20 Yahoo! Reach Vehicles Source: Yahoo! Internal data (Jan 2008) FP VN IP Target Dotcom VN IP Target Unique UsersPage Views 863,000 7,866,000 3,100,000 38,664,000 4,705, ,745,000 13,394,000 5,485,000 48,673,000 Yahoo! Vietnam Monthly Usage of Selected Properties

21 21 VN Front Page Standard WAM

22 22 Mail & Messenger ( VN & dotcom IP target ) SW Textlink LREC Text links Half Banner

23 23 Search ( VN & dotcom IP target ) Search keyword Editorial results Sponsored result

24 24 Yahoo! Content Vehicles Unique UsersPage Views 97, , ,000 1,440, , , ,000 4,072, ,000 2,387,000 Yahoo! Vietnam Monthly Usage of Selected Properties Source: Yahoo! Internal data (Jan 2008)

25 25 Games ( VN & dotcom IP target ) Super LREC

26 26 Movie / Music (IP target VN) LREC

27 27 Users can… Resolve question Share knowledge Find info from 100s of categories Advertisers can… Find out target audiences talk Participate in discussion by directly asking or answering questions. Yahoo! Singapore Answers Yahoo! Malaysia Answers Yahoo! Philippines Answers Yahoo! Thailand Answers Yahoo! Vietnam Answers 4M Unique Users in SEA* Community Vehicle – VN Answers Source: Yahoo! Internal data (Jan 2008)

28 28 Discover Ad Unit REC Ad Unit Drive traffic using Discover ad unit on Answers homepage and REC on the desired category pages. Traffic Drivers

29 29 Engage Users Add more value to your brand and get involved in your users experience. Post a question and start interacting with your audience. The Yahoo! Answers sponsor question is an excellent opportunity to connect directly with your audience. Category examples: Food & Drink, Computers & Internet, Consumer Electronics, Entertainment & Music etc SPON (Sponsor question) ANSCT for additional branding

30 30 Sponsorship Package Duration: 1 month Categories: 4 main categories Questions: 4 questions (1 week each) *banners and questions have to be in local language; **sponsorship on Answers outside of Y! South East Asia Answers will be subject to additional sponsorship cost, irrespective of the language;***Sponsorship cost doesn't include production cost Discover ad + REC + SPON & ANSCT

31 5 5 Conclusion

32 32 Yahoo! is, Yahoo! can… Highly effective in targeting both massive population & specific groups Provide various forms of ads to meet your needs Enable you engage your potential customers Measurable result & ROI Support you with a true partnership

33 33

34 6 6 Appendix

35 35 Banner Specifications For detailed specs please visit Kindly keep in mind the creative and technical guidelines for advertising on Yahoo! The CTR (Click Thru Rates) are average rates experienced and vary mainly based on creative execution.

36 36 Major Media North America168,927174,072183,182190,828198,634205,690 Europe94,63698,111101,544105,391109,706114,442 Asia/Pacific81,12185,49690,54296,217103,334109,441 Latin America15,46718,40119,73220,56821,57022,647 Africa/M. East/ROW9,00910,43412,81214,18815,86317,588 World389,388409,849435,022458,648485,101510,815 Ad Spend in Asia is rapidly growing and catching up with the more developed markets. Source: ZenithOptimedia Global Adspend Forecasts Dec Major Media includes TV, Print, Radio, Cinema, Outdoor and Internet Worldwide Advertising Expenditure (US$M at current prices) Major Media North America Europe Asia/Pacific Latin America Africa/M. East/ROW World Worldwide Advertising Expenditure YoY % Growth (at current prices)

37 37 Internet in Vietnam Internet penetration is still low in the market but growing rapidly. Global Internet Policy Initiative Viet Nam (GIPI Viet Nam) estimates the number of internet users at 12.5 million as of June 2006 (Vietnam News, 2 June 2006) There is however, a couple of emerging trend indicates positive changes in the market (albeit unofficially and unmeasured) The rise of Internet cafés/ Internet Service shops in urban Vietnam in the past few years and the increasing patronage of these cafés/shops by the Teens/Young Adult Market The rise of net-based addresses amongst Teens/Young Adults

38 38 More than 1 billion internet users worldwide – Asia contributes 37% 12% Penetration 40% Penetration 69% Penetration 20% Penetration 4% Penetration 10% Penetration 54% Penetration Source:Internet World Stats (http://www.internetworldstats.com/stats.htm), accessed on sept 5, 2007http://www.internetworldstats.com/stats.htm

39 39 South East Asia 500 million Consumers in South East Asia 85 million Are online 55 million Use Yahoo! Monthly* 6 local Yahoo! Portals to reach them 1 global network - Yahoo! Source: Yahoo! Internal data (Jan 2008)


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