Presentation on theme: "UDeCOTT Corporate Communications Recommendations"— Presentation transcript:
1 UDeCOTT Corporate Communications Recommendations August 2006
2 OVERVIEWThe Urban Development Corporation of Trinidad and Tobago Limited (UDeCOTT) has been charged with the responsibility of undertaking a large number of construction projectsWhen completed these projects are expected to bring about significant change in the overall landscape of Trinidad and Tobago.
3 OVERVIEWThese projects will bring immeasurable social, economic and cultural benefits to all the citizens of the country in line with Government’s objectives as enunciated in Vision 2020However, many of the virtues associated with the projects are being undervalued in the face of public criticism which distracts attention away from the gains which are sure to accrue from these construction initiatives
4 OVERVIEWIn an effort to set the record straight and to negate the unfair and uninformed criticisms which are being leveled against these initiatives, Valdez & Torry International recommends the implementation of a Corporate Communication Campaign with the following objectives:
5 OBJECTIVESIncrease awareness of UDeCOTT’s vision, mission and range of projectsProvide the public with an understanding of UDeCOTT’s projects and their role in the realisation of Vision 2020Increase understanding of how UDeCOTT’s projects will benefit its target publicsPosition UDeCOTT as a responsible developer committed to delivery of their projects on time, within budget and to the highest standards.
6 TARGET GROUPS • Employees, Consultants and Contractors of UDeCOTT • The media• The business community• Professional groups and organisations• Community leaders• Youth groups and organisations• The general public
7 STRATEGY• Develop corporate communications strategies which will lay to rest the fears and anxieties which have been the subject of recent public concern and debate• Put in place systems and procedures which will enable UDeCOTT to respond expeditiously to issues which are raised by any or all sectors of the national community
8 LAUNCHValdez & Torry recommends that the Public Campaign be launched in two stages:A Nationwide Radio/Television broadcastBy the Minister of Planning and Development which will seek to put the Governments’ multi purpose multi faceted construction in its full economic, social and cultural perspective.It must also seek to link the initiative with the leadership role which Trinidad & Tobago is being called upon to play in Regional and Hemispheric developmental efforts for the benefit of the Caribbean as well as North, Central and South America.
9 LAUNCH A Media Conference Which will give the mass media an opportunity to field questions arising not only out of the Minister’s nationwide address but also any other questions which need to be addressed.
10 PUBLICITY PROGRAMME The Corporate Communications Campaign will be multi-faceted, multi-directional and inclusive of:• Press, Radio and TV advertisements• Radio Call-in Programmes• Media Releases• Production of an interactive Website
11 PUBLICITY PROGRAMMEA new logo, jingle, television commercial and press spread have been developed to launch the corporate advertising campaign
12 LOGO RATIONALE Perpetual Motion A stylised U, the first letter in the name of the company UDeCOTT has been arranged in a circle.The circle is symbolic of two major facets of the organisation UDeCOTT:The continuing and continuous cycle of building and development that is at the core of UDeCOTT’s work.A graphic interpretation of a flower, the circle symbolises UDeCOTT’s commitment to the environment._ The graphic is also representative of a stylised steelpan our national instrument
15 Jingle: 45 & 30 seconds SUNG: it was only a dream a hope and a vision then UDeCOTT came alongnow the UDeCOTT teamis poised to deliverthe reality before longUDeCOTTcome with uslet us take you therefulfilling the visionwithout favour or fearVO:beyond the vision…making it realJingle:45 & 30 seconds
21 PUBLICITY PROGRAMME Advertisements Television Television advertisements highlighting the benefits of the construction taking place will be producedPress ads complementing the television ads will also be executed
55 OTHER UDECOTT PROJECTS Graduate Apprenticeship TVC30 secondsChancery Lane TVCAdministrative Centre TVCChancery Lane Press / RadioAdministrative Centre Press / Radio
56 OTHER UDECOTT PROJECTS North Project Centrespread33cm x 15col F/CEast Project CentrespreadCentral Project CentrespreadSouth Project CentrespreadTobago Project Centrespread
57 OTHER UDECOTT PROJECTS Udecott Corporate BrochureSignage for all projectsBillboardA Billboard will be featured in each zone (North, South, East, West, Tobago) highlighting the portfolio of construction.Four Page Pull OutA four page pull out will be inserted in all three (3) daily newspapers. This pull out will highlight various projects and feature descriptions/specs of the building
58 for this opportunity to present our ideas thanksfor this opportunity to present our ideas