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UDeCOTT Corporate Communications Recommendations August 2006.

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Presentation on theme: "UDeCOTT Corporate Communications Recommendations August 2006."— Presentation transcript:

1 UDeCOTT Corporate Communications Recommendations August 2006

2 OVERVIEW The Urban Development Corporation of Trinidad and Tobago Limited (UDeCOTT) has been charged with the responsibility of undertaking a large number of construction projects When completed these projects are expected to bring about significant change in the overall landscape of Trinidad and Tobago.

3 OVERVIEW These projects will bring immeasurable social, economic and cultural benefits to all the citizens of the country in line with Governments objectives as enunciated in Vision 2020 However, many of the virtues associated with the projects are being undervalued in the face of public criticism which distracts attention away from the gains which are sure to accrue from these construction initiatives

4 OVERVIEW In an effort to set the record straight and to negate the unfair and uninformed criticisms which are being leveled against these initiatives, Valdez & Torry International recommends the implementation of a Corporate Communication Campaign with the following objectives:

5 OBJECTIVES Increase awareness of UDeCOTTs vision, mission and range of projects Provide the public with an understanding of UDeCOTTs projects and their role in the realisation of Vision 2020 Increase understanding of how UDeCOTTs projects will benefit its target publics Position UDeCOTT as a responsible developer committed to delivery of their projects on time, within budget and to the highest standards.

6 TARGET GROUPS Employees, Consultants and Contractors of UDeCOTT The media The business community Professional groups and organisations Community leaders Youth groups and organisations The general public

7 STRATEGY Develop corporate communications strategies which will lay to rest the fears and anxieties which have been the subject of recent public concern and debate Put in place systems and procedures which will enable UDeCOTT to respond expeditiously to issues which are raised by any or all sectors of the national community

8 LAUNCH Valdez & Torry recommends that the Public Campaign be launched in two stages: 1. A Nationwide Radio/Television broadcast By the Minister of Planning and Development which will seek to put the Governments multi purpose multi faceted construction in its full economic, social and cultural perspective. It must also seek to link the initiative with the leadership role which Trinidad & Tobago is being called upon to play in Regional and Hemispheric developmental efforts for the benefit of the Caribbean as well as North, Central and South America.

9 LAUNCH 2.A Media Conference Which will give the mass media an opportunity to field questions arising not only out of the Ministers nationwide address but also any other questions which need to be addressed.

10 PUBLICITY PROGRAMME The Corporate Communications Campaign will be multi-faceted, multi-directional and inclusive of: Press, Radio and TV advertisements Radio Call-in Programmes Media Releases Production of an interactive Website

11 PUBLICITY PROGRAMME A new logo, jingle, television commercial and press spread have been developed to launch the corporate advertising campaign

12 LOGO RATIONALE Perpetual Motion A stylised U, the first letter in the name of the company UDeCOTT has been arranged in a circle. The circle is symbolic of two major facets of the organisation UDeCOTT: –The continuing and continuous cycle of building and development that is at the core of UDeCOTTs work. –A graphic interpretation of a flower, the circle symbolises UDeCOTTs commitment to the environment. _ The graphic is also representative of a stylised steelpan our national instrument

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14 letterhead envelope compliment slip

15 SUNG: it was only a dream a hope and a vision then UDeCOTT came along now the UDeCOTT team is poised to deliver the reality before long UDeCOTT come with us let us take you there UDeCOTT fulfilling the vision without favour or fear VO: UDeCOTT beyond the vision…making it real Jingle: 45 & 30 seconds

16 TV Storyboard: 45 sec

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21 PUBLICITY PROGRAMME Advertisements Television Television advertisements highlighting the benefits of the construction taking place will be produced Press ads complementing the television ads will also be executed

22 TV Storyboard Customer: 30 secs.

23 TV Storyboard Customer: 30 secs.

24 TV Storyboard Customer: 30 secs.

25 TV Storyboard Customer: 30 secs.

26 TV Storyboard Customer: 30 secs.

27 TV Storyboard Customer: 30 secs.

28 TV Storyboard Customer: 30 secs.

29 TV Storyboard Customer: 30 secs.

30 TV Storyboard Customer: 30 secs.

31 TV Storyboard Customer: 30 secs.

32 TV Storyboard Worker: 30 secs

33 TV Storyboard Worker: 30 secs

34 TV Storyboard Worker: 30 secs

35 TV Storyboard Worker: 30 secs.

36 TV Storyboard Worker: 30 secs.

37 TV Storyboard Worker: 30 secs.

38 TV Storyboard Worker: 30 secs.

39 TV Storyboard Worker: 30 secs.

40 TV Storyboard Worker: 30 secs.

41 TV Storyboard Worker: 30 secs.

42 TV Storyboard Worker: 30 secs.

43 TV Storyboard Lara Stadium : 45 secs.

44 TV Storyboard Lara Stadium : 45 secs.

45 TV Storyboard Lara Stadium : 45 secs.

46 TV Storyboard Lara Stadium : 45 secs.

47 TV Storyboard Lara Stadium : 45 secs.

48 TV Storyboard Lara Stadium : 45 secs.

49 TV Storyboard Lara Stadium : 45 secs.

50 TV Storyboard Lara Stadium : 45 secs.

51 TV Storyboard Lara Stadium : 45 secs.

52 TV Storyboard Lara Stadium : 45 secs.

53 Site Sign: Lara Stadium

54 Corporate Centrespread

55 OTHER UDECOTT PROJECTS Graduate Apprenticeship TVC –30 seconds Chancery Lane TVC –30 seconds Administrative Centre TVC –30 seconds Chancery Lane Press / Radio Administrative Centre Press / Radio

56 OTHER UDECOTT PROJECTS North Project Centrespread –33cm x 15col F/C East Project Centrespread –33cm x 15col F/C Central Project Centrespread –33cm x 15col F/C South Project Centrespread –33cm x 15col F/C Tobago Project Centrespread –33cm x 15col F/C

57 OTHER UDECOTT PROJECTS Udecott Corporate Brochure Signage for all projects Billboard A Billboard will be featured in each zone (North, South, East, West, Tobago) highlighting the portfolio of construction. Four Page Pull Out A four page pull out will be inserted in all three (3) daily newspapers. This pull out will highlight various projects and feature descriptions/specs of the building

58 thank s for this opportunity to present our ideas


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