1. UDeCOTT Corporate Communications Recommendations
August 2006

2. OVERVIEW
The Urban Development Corporation of Trinidad and Tobago Limited (UDeCOTT) has been charged with the responsibility of undertaking a large number of construction projects
When completed these projects are expected to bring about significant change in the overall landscape of Trinidad and Tobago.

3. OVERVIEW
These projects will bring immeasurable social, economic and cultural benefits to all the citizens of the country in line with Government’s objectives as enunciated in Vision 2020
However, many of the virtues associated with the projects are being undervalued in the face of public criticism which distracts attention away from the gains which are sure to accrue from these construction initiatives

4. OVERVIEW
In an effort to set the record straight and to negate the unfair and uninformed criticisms which are being leveled against these initiatives, Valdez & Torry International recommends the implementation of a Corporate Communication Campaign with the following objectives:

5. OBJECTIVES
Increase awareness of UDeCOTT’s vision, mission and range of projects
Provide the public with an understanding of UDeCOTT’s projects and their role in the realisation of Vision 2020
Increase understanding of how UDeCOTT’s projects will benefit its target publics
Position UDeCOTT as a responsible developer committed to delivery of their projects on time, within budget and to the highest standards.

6. TARGET GROUPS • Employees, Consultants and Contractors of UDeCOTT
• The media
• The business community
• Professional groups and organisations
• Community leaders
• Youth groups and organisations
• The general public

7. STRATEGY
• Develop corporate communications strategies which will lay to rest the fears and anxieties which have been the subject of recent public concern and debate
• Put in place systems and procedures which will enable UDeCOTT to respond expeditiously to issues which are raised by any or all sectors of the national community

8. LAUNCH
Valdez & Torry recommends that the Public Campaign be launched in two stages:
A Nationwide Radio/Television broadcast
By the Minister of Planning and Development which will seek to put the Governments’ multi purpose multi faceted construction in its full economic, social and cultural perspective.
It must also seek to link the initiative with the leadership role which Trinidad & Tobago is being called upon to play in Regional and Hemispheric developmental efforts for the benefit of the Caribbean as well as North, Central and South America.

9. LAUNCH A Media Conference
Which will give the mass media an opportunity to field questions arising not only out of the Minister’s nationwide address but also any other questions which need to be addressed.

10. PUBLICITY PROGRAMME The Corporate Communications Campaign will be
multi-faceted, multi-directional and inclusive of:
• Press, Radio and TV advertisements
• Radio Call-in Programmes
• Media Releases
• Production of an interactive Website

11. PUBLICITY PROGRAMME
A new logo, jingle, television commercial and press spread have been developed to launch the corporate advertising campaign

12. LOGO RATIONALE Perpetual Motion
A stylised U, the first letter in the name of the company UDeCOTT has been arranged in a circle.
The circle is symbolic of two major facets of the organisation UDeCOTT:
The continuing and continuous cycle of building and development that is at the core of UDeCOTT’s work.
A graphic interpretation of a flower, the circle symbolises UDeCOTT’s commitment to the environment.
_ The graphic is also representative of a stylised steelpan our national instrument

14. compliment slip
letterhead
envelope

15. Jingle: 45 & 30 seconds SUNG: it was only a dream a hope and a vision
then UDeCOTT came along
now the UDeCOTT team
is poised to deliver
the reality before long
UDeCOTT
come with us
let us take you there
fulfilling the vision
without favour or fear
VO:
beyond the vision…making it real
Jingle:
45 & 30 seconds

16. TV Storyboard: 45 sec

17. TV Storyboard: 45 sec

18. TV Storyboard: 45 sec

19. TV Storyboard: 45 sec

20. TV Storyboard: 45 sec

21. PUBLICITY PROGRAMME Advertisements Television
Television advertisements highlighting the benefits of the construction taking place will be produced
Press ads complementing the television ads will also be executed

22. TV Storyboard
Customer: 30 secs.

23. TV Storyboard
Customer: 30 secs.

24. TV Storyboard
Customer: 30 secs.

25. TV Storyboard
Customer: 30 secs.

26. TV Storyboard
Customer: 30 secs.

27. TV Storyboard
Customer: 30 secs.

28. TV Storyboard
Customer: 30 secs.

29. TV Storyboard
Customer: 30 secs.

30. TV Storyboard
Customer: 30 secs.

31. TV Storyboard
Customer: 30 secs.

32. TV Storyboard
Worker: 30 secs

33. TV Storyboard
Worker: 30 secs

34. TV Storyboard
Worker: 30 secs

35. TV Storyboard
Worker: 30 secs.

36. TV Storyboard
Worker: 30 secs.

37. TV Storyboard
Worker: 30 secs.

38. TV Storyboard
Worker: 30 secs.

39. TV Storyboard
Worker: 30 secs.

40. TV Storyboard
Worker: 30 secs.

41. TV Storyboard
Worker: 30 secs.

42. TV Storyboard
Worker: 30 secs.

43. TV Storyboard
Lara Stadium : 45 secs.

44. TV Storyboard
Lara Stadium : 45 secs.

45. TV Storyboard
Lara Stadium : 45 secs.

46. TV Storyboard
Lara Stadium : 45 secs.

47. TV Storyboard
Lara Stadium : 45 secs.

48. TV Storyboard
Lara Stadium : 45 secs.

49. TV Storyboard
Lara Stadium : 45 secs.

50. TV Storyboard
Lara Stadium : 45 secs.

51. TV Storyboard
Lara Stadium : 45 secs.

52. TV Storyboard
Lara Stadium : 45 secs.

53. Site Sign: Lara Stadium

54. Corporate Centrespread

55. OTHER UDECOTT PROJECTS
Graduate Apprenticeship TVC
30 seconds
Chancery Lane TVC
Administrative Centre TVC
Chancery Lane Press / Radio
Administrative Centre Press / Radio

56. OTHER UDECOTT PROJECTS
North Project Centrespread
33cm x 15col F/C
East Project Centrespread
Central Project Centrespread
South Project Centrespread
Tobago Project Centrespread

57. OTHER UDECOTT PROJECTS
Udecott Corporate Brochure
Signage for all projects
Billboard
A Billboard will be featured in each zone (North, South, East, West, Tobago) highlighting the portfolio of construction.
Four Page Pull Out
A four page pull out will be inserted in all three (3) daily newspapers. This pull out will highlight various projects and feature descriptions/specs of the building

58. for this opportunity to present our ideas
thanks
for this opportunity to present our ideas