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Sample of House Ads House ads are used by ad agencies to obtain new business. One would expect them to demonstrate that they can do persuasive advertising.

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Presentation on theme: "Sample of House Ads House ads are used by ad agencies to obtain new business. One would expect them to demonstrate that they can do persuasive advertising."— Presentation transcript:

1 Sample of House Ads House ads are used by ad agencies to obtain new business. One would expect them to demonstrate that they can do persuasive advertising for this high- involvement problem-solving service. Lets start with a sample of actual house ads.

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9 Now here is a sample of some of the better house ads by students early in a course on Persuasive Advertising. How do they compare with the ads by the professionals?

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14 I tried to find good examples of house ads by ad agencies. Here are two.

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