Presentation on theme: "For more detailed instructions, see the Getting Started presentation."— Presentation transcript:
1 For more detailed instructions, see the Getting Started presentation. Reading Non-FictionThis icon indicates that detailed teacher’s notes are available in the Notes Page.This icon indicates the slide contains activities created in Flash. These activities are not editable.For more detailed instructions, see the Getting Started presentation.
3 CYPRUS Advertising Cyprus Island of Culture Island of Pleasure Island of ContrastsJust imagine … an island of culture where you can enjoy a morning viewing ancient architecture. An island of activity where you can ski all afternoon. An island of romance where you can watch the sun set from a deserted beach. But why just imagine? Why not come and visit us? Cyprus … it’s more than just one holiday.
4 Analysing the imageLook at the images below, taken from the advertisement for Cyprus. Why do you think these particular images were chosen? What do they emphasize about Cyprus as a holiday destination?Snowy mountain top with image of girl having funDeep blue sky - not a cloud in sight!Beautiful sunsetPicture of ‘ancient architecture’The three images show the contrasting aspects of Cyprus.
5 CYPRUS Analysing the headline text Now look at the headline text below. What do you notice about the text, both in terms of its appearance and its content?The word ‘culture’ will appeal to tourists keen on history.The name of the destination is in the largest size text, making it stand out.CYPRUSIsland of CultureIsland of PleasureIsland of ContrastsThe word ‘pleasure’ will tempt people who want to have fun and party.The word ‘island’ is repeated three times, emphasizing the location and using the technique of ‘listing in threes’.The word ‘contrasts’ makes it clear that there is something for everyone in Cyprus.
6 Analysing the body of the text Look at the body of the text. How do the advertisers use language to persuade you to come to Cyprus? Do they use any linguistic techniques in the text?Visitors can sample culture, take part in sports, and be romanticThe consumer is asked to use their imaginationJust imagine … an island of culture where you can enjoy a morning viewing ancient architecture. An island of activity where you can ski all afternoon. An island of romance where you can watch the sun set from a deserted beach. But why just imagine? Why not come and visit us? Cyprus … it’s more than just one holiday.Alliteration gives emphasis and rhythm to the textThe use of questions addresses the consumer directlyThe word ‘island’ is repeated to emphasize the locationThe final sentences again stresses that Cyprus offers a variety of holidays for tourists
7 The messageWhat sort of messages about Cyprus are the advertisers trying to send to people reading their advertisement?A place that offers culture, sports and romance, all on the one islandAn island where the tourist can experience several different ‘holidays’Cyprus is ...An island that could be enjoyed by a couple or a groupSomewhere that the tourist will really enjoy themselves
8 Target audienceWhat sort of target audience do you think the advertisement for Cyprus is aimed at? Choose some possible answers from the ideas given below.families with very young childrenolder couples interested in history and architecturepeople who like a variety of options, not just sunbathingpeople who enjoy sports and active holidayspeople who are keen on nature and wild animalssingle people who just want to lie on a beach
9 Complete these sentences to analyse the advert: Alliteration is used because…Repetition is used because…Emotive language is used because…Facts are used because…