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© Boardworks Ltd of 10 Reading Non-Fiction This icon indicates that detailed teachers notes are available in the Notes Page. For more detailed instructions, see the Getting Started presentation. This icon indicates the slide contains activities created in Flash. These activities are not editable.
© Boardworks Ltd of 10 Persuasive techniques
© Boardworks Ltd of 10 CYPRUS Island of Culture Island of Pleasure Island of Contrasts Just imagine … an island of culture where you can enjoy a morning viewing ancient architecture. An island of activity where you can ski all afternoon. An island of romance where you can watch the sun set from a deserted beach. But why just imagine? Why not come and visit us? Cyprus … its more than just one holiday. Advertising Cyprus
© Boardworks Ltd of 10 Analysing the image Look at the images below, taken from the advertisement for Cyprus. Why do you think these particular images were chosen? What do they emphasize about Cyprus as a holiday destination? The three images show the contrasting aspects of Cyprus. Picture of ancient architecture Deep blue sky - not a cloud in sight! Snowy mountain top with image of girl having fun Beautiful sunset
© Boardworks Ltd of 10 Analysing the headline text CYPRUS Island of Culture Island of Pleasure Island of Contrasts Now look at the headline text below. What do you notice about the text, both in terms of its appearance and its content? The name of the destination is in the largest size text, making it stand out. The word island is repeated three times, emphasizing the location and using the technique of listing in threes. The word culture will appeal to tourists keen on history. The word pleasure will tempt people who want to have fun and party. The word contrasts makes it clear that there is something for everyone in Cyprus.
© Boardworks Ltd of 10 The consumer is asked to use their imagination The word island is repeated to emphasize the location Alliteration gives emphasis and rhythm to the text The use of questions addresses the consumer directly Visitors can sample culture, take part in sports, and be romantic Just imagine … an island of culture where you can enjoy a morning viewing ancient architecture. An island of activity where you can ski all afternoon. An island of romance where you can watch the sun set from a deserted beach. But why just imagine? Why not come and visit us? Cyprus … its more than just one holiday. The final sentences again stresses that Cyprus offers a variety of holidays for tourists Analysing the body of the text Look at the body of the text. How do the advertisers use language to persuade you to come to Cyprus? Do they use any linguistic techniques in the text?
© Boardworks Ltd of 10 The message Cyprus is... An island where the tourist can experience several different holidays A place that offers culture, sports and romance, all on the one island An island that could be enjoyed by a couple or a group Somewhere that the tourist will really enjoy themselves What sort of messages about Cyprus are the advertisers trying to send to people reading their advertisement?
© Boardworks Ltd of 10 Target audience What sort of target audience do you think the advertisement for Cyprus is aimed at? Choose some possible answers from the ideas given below. families with very young children older couples interested in history and architecture people who like a variety of options, not just sunbathing people who enjoy sports and active holidays people who are keen on nature and wild animals single people who just want to lie on a beach
© Boardworks Ltd of 10 Complete these sentences to analyse the advert: Alliteration is used because… Repetition is used because… Emotive language is used because… Facts are used because…
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© Boardworks Ltd of 8 Publishing on the Web Communicating Information Web Design For more detailed instructions, see the Getting Started presentation.
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© Boardworks Ltd of 15 These icons indicate that teachers notes or useful web addresses are available in the Notes Page. This icon indicates the.
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