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Presentation on theme: "For more detailed instructions, see the Getting Started presentation."— Presentation transcript:

1 For more detailed instructions, see the Getting Started presentation.
Reading Non-Fiction This icon indicates that detailed teacher’s notes are available in the Notes Page. This icon indicates the slide contains activities created in Flash. These activities are not editable. For more detailed instructions, see the Getting Started presentation.

2 Persuasive techniques

3 CYPRUS Advertising Cyprus Island of Culture Island of Pleasure
Island of Contrasts Just imagine … an island of culture where you can enjoy a morning viewing ancient architecture. An island of activity where you can ski all afternoon. An island of romance where you can watch the sun set from a deserted beach. But why just imagine? Why not come and visit us? Cyprus … it’s more than just one holiday.

4 Analysing the image Look at the images below, taken from the advertisement for Cyprus. Why do you think these particular images were chosen? What do they emphasize about Cyprus as a holiday destination? Snowy mountain top with image of girl having fun Deep blue sky - not a cloud in sight! Beautiful sunset Picture of ‘ancient architecture’ The three images show the contrasting aspects of Cyprus.

5 CYPRUS Analysing the headline text
Now look at the headline text below. What do you notice about the text, both in terms of its appearance and its content? The word ‘culture’ will appeal to tourists keen on history. The name of the destination is in the largest size text, making it stand out. CYPRUS Island of Culture Island of Pleasure Island of Contrasts The word ‘pleasure’ will tempt people who want to have fun and party. The word ‘island’ is repeated three times, emphasizing the location and using the technique of ‘listing in threes’. The word ‘contrasts’ makes it clear that there is something for everyone in Cyprus.

6 Analysing the body of the text
Look at the body of the text. How do the advertisers use language to persuade you to come to Cyprus? Do they use any linguistic techniques in the text? Visitors can sample culture, take part in sports, and be romantic The consumer is asked to use their imagination Just imagine … an island of culture where you can enjoy a morning viewing ancient architecture. An island of activity where you can ski all afternoon. An island of romance where you can watch the sun set from a deserted beach. But why just imagine? Why not come and visit us? Cyprus … it’s more than just one holiday. Alliteration gives emphasis and rhythm to the text The use of questions addresses the consumer directly The word ‘island’ is repeated to emphasize the location The final sentences again stresses that Cyprus offers a variety of holidays for tourists

7 The message What sort of messages about Cyprus are the advertisers trying to send to people reading their advertisement? A place that offers culture, sports and romance, all on the one island An island where the tourist can experience several different ‘holidays’ Cyprus is ... An island that could be enjoyed by a couple or a group Somewhere that the tourist will really enjoy themselves

8 Target audience What sort of target audience do you think the advertisement for Cyprus is aimed at? Choose some possible answers from the ideas given below. families with very young children older couples interested in history and architecture people who like a variety of options, not just sunbathing people who enjoy sports and active holidays people who are keen on nature and wild animals single people who just want to lie on a beach

9 Complete these sentences to analyse the advert:
Alliteration is used because… Repetition is used because… Emotive language is used because… Facts are used because…


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